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Early variant (turquoise background)
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Later variant
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The Twilight Zone variant
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Console Wars variant
pov Tag: Visual edit |
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{{PageCredits|description=Kris Starring and Donny Pearson|capture=AsdfTheRevival, Bob Fish, snelfu, V of Doom, EnormousRat and CookieDerp01|edits=Bob Fish, V of Doom, SilverSword55, Shadeed A. Kelly, Donny Pearson, BenIsRandom, indycar, Mario9000seven, Sagan Blob, HifiSara9000seven, Michael Kenchington and |
{{PageCredits|description=Kris Starring and Donny Pearson|capture=AsdfTheRevival, Bob Fish, snelfu, V of Doom, EnormousRat and CookieDerp01|edits=Bob Fish, V of Doom, SilverSword55, Shadeed A. Kelly, Donny Pearson, BenIsRandom, indycar, Mario9000seven, Sagan Blob, HifiSara9000seven, Michael Kenchington, TheRealMarcel2000 and KosMir|video=JohnnyL80 ,Colby Thibault, Broken Saw and Mr. Gann}} |
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===Background=== |
===Background=== |
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On May 15, 2009, the post-2006 CBS Corporation (formerly the "old" [[Viacom Productions|Viacom]]) ended its three-year licensing rights to the Paramount name and logo from the post-2006 [[Viacom (2006-2019)|Viacom]], which owned [[Paramount Pictures]]. As a result, the [[CBS Paramount Television|CBS Paramount Television Group]] and its network television arm were rebranded as "'''CBS Television Studios'''". In addition, the then-revived [[CBS Paramount International Television]] was renamed "[[CBS Studios International]]", and the revived [[CBS Productions]] was reincorporated as its in-name-only unit. For the first time on network television since 1966, the "Paramountain" or anything resembling Paramount's symbol is nowhere to be seen; however, the post-2006 Viacom relaunched [[Paramount Television Studios|Paramount's television division]] in 2013. New and returning television shows have copyright for CBS Studios Inc. with exceptions of the new seasons of the ''CSI'' franchise, which have copyright for CBS Broadcasting Inc. On October 8, 2020, ViacomCBS (now [[Paramount Global]]) announced that CBS Television Studios would be rebranded to simply "'''CBS Studios'''", as part of a major rebrand that unifies all CBS operations and divisions. |
On May 15, 2009, the post-2006 CBS Corporation (formerly the "old" [[Viacom Productions|Viacom]]) ended its three-year licensing rights to the Paramount name and logo from the post-2006 [[Viacom (2006-2019)|Viacom]], which owned [[Paramount Pictures]]. As a result, the [[CBS Paramount Television|CBS Paramount Television Group]] and its network television arm were rebranded as "'''CBS Television Studios'''". In addition, the then-revived [[CBS Paramount International Television]] was renamed "[[CBS Studios International]]", and the revived [[CBS Productions]] was reincorporated as its in-name-only unit. For the first time on network television since 1966, the "Paramountain" or anything resembling Paramount's symbol is nowhere to be seen; however, the post-2006 Viacom relaunched [[Paramount Television Studios|Paramount's television division]] in 2013. New and returning television shows have copyright for CBS Studios Inc. with exceptions of the new seasons of the ''CSI'' franchise, which have copyright for CBS Broadcasting Inc. On October 8, 2020, [[ViacomCBS]] (now [[Paramount Global]]) announced that CBS Television Studios would be rebranded to simply "'''CBS Studios'''", as part of a major rebrand that unifies all CBS operations and divisions. |
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{{SeparateTOC |
{{SeparateTOC |
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<tabber> |
<tabber> |
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Images= |
Images= |
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<gallery mode="packed" heights=" |
<gallery mode="packed" heights="150"> |
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Cbs tv studios 2009.png|Early variant (turquoise background) |
Cbs tv studios 2009.png|Early variant (turquoise background) |
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CBS Television Studios (2009) 1.png|Later variant |
CBS Television Studios (2009) 1.png|Later variant |
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Videos= |
Videos= |
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{{YouTube|id=LuAbFBddI2g|id2= |
{{YouTube|id=LuAbFBddI2g|id2=Dq-hl6UFNGM|id3=tYEGosGzwYo|id4=tyz82gs0hXo|id5=wHhNOYyXakE|id6=XJ9odEZLHmU|id7=Ml9zcfXyf98|id8=rRd_MNkGGsA}} |
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</tabber> |
</tabber> |
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'''Visuals:''' On a |
'''Visuals:''' On a blue moving background consisting of multiple shady, reflecting curved stripes, the shiny steel blue CBS Eyemark logo zooms in from the right to the left at warp speed. Then the logo, which is the company name (with "'''CBS'''" in Akzidenz-Grotesk and "TELEVISION STUDIOS" in Myriad) and the Eyemark to the left to it, zooms out to its distant position with reflections fading in below them afterward. |
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'''Variants:''' |
'''Variants:''' |
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* For the shortened version, it's the last two notes of the theme. |
* For the shortened version, it's the last two notes of the theme. |
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* On some shows, only the last note is heard. |
* On some shows, only the last note is heard. |
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* On the 2018 revival of ''Magnum P.I.'', the first note of the short theme is cut in half. |
* On the <u>2018 revival of ''Magnum P.I.''</u>, the first note of the short theme is cut in half. |
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* Sometimes, some shows would have the end themes accompany this logo, or none at all. |
* Sometimes, some shows would have the end themes accompany this logo, or none at all. |
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* On |
* On syndicated airings of some shows, the last note is cut-off, likely due to the [[CBS Television Distribution]] following it. |
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* On the <u>pilot episodes of the 2nd incarnation of ''Melrose Place'' and ''Vegas''</u>, the 2009 [[CBS Productions]] music is heard. |
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* A warp-speed version of the fanfare exists. |
* A warp-speed version of the fanfare exists. |
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* S6-S9 episodes of ''CSI: NY'' have the normal logo with the short music. |
* <u>S6-S9 episodes of ''CSI: NY''</u> have the normal logo with the short music. |
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* Another arrangement of the fanfare exists on shows like ''Extant'' (season 2 episodes), ''Zoo'' and ''The Neighborhood'', in addition to some shows co-produced by [[Warner Bros. Television Studios|Warner Bros. Television]], [[Universal Television (2011-present)|Universal Television]] and [[Sony Pictures Television]]. This arrangement is basically an altered version of the fanfare: it has the first five notes of the fanfare, but in a higher octave. |
* Another arrangement of the fanfare exists on shows like <u>''Extant'' (season 2 episodes)</u>, <u>''Zoo''</u> and <u>''The Neighborhood''</u>, in addition to <u>some shows co-produced by [[Warner Bros. Television Studios|Warner Bros. Television]], [[Universal Television (2011-present)|Universal Television]] and [[Sony Pictures Television]]</u>. This arrangement is basically an altered version of the fanfare: it has the first five notes of the fanfare, but in a higher octave. |
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* CBS' own network (including the voiceover announcements until the fall of 2020), The CW, ABC and Fox used their generic themes. |
* CBS' own network (including the voiceover announcements until the fall of 2020), The CW, ABC and Fox used their generic themes. |
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* On ''Console Wars'', the opening theme is playing with a whoosh sound and zapping noises on it. |
* On <u>''Console Wars'',</u> the opening theme is playing with a whoosh sound and zapping noises on it. |
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'''Availability:''' |
'''Availability:''' |
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'''Visuals:''' Same as the [[CBS Broadcasting]] logo, but "BROADCASTING INC." is replaced by "TELEVISION STUDIOS". This time, it's also still and next to the [[Blackjack Films]], [[Mayhem Pictures]] and [[Silver Reel]] logos. |
'''Visuals:''' Same as the [[CBS Broadcasting]] logo, but "BROADCASTING INC." is replaced by "TELEVISION STUDIOS". This time, it's also still and next to the [[Blackjack Films]], [[Mayhem Pictures]] and [[Silver Reel]] logos. |
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'''Technique:''' A still |
'''Technique:''' A still, digital graphic. |
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'''Audio:''' None. |
'''Audio:''' None. |
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{{YouTube|id=lZn7zgMOpp8|id2=IARkqAU06Fw}} |
{{YouTube|id=lZn7zgMOpp8|id2=IARkqAU06Fw}} |
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'''Visuals:''' |
'''Visuals:''' On an animating background in different shades of blue, there is the CBS Eyemark, slightly tilted, zooming in with the same movement as the 1st logo. Then it segues into a bright flash that soon dissipates, revealing the text (with "TELEVISION STUDIOS" now in a blue-black gradient) rotating into their positions. A white line is drawn in the center below the logo and the byline "'''A VIACOMCBS COMPANY'''" slides in from the line, similar to the Microsoft PowerPoint "Peek In" effect. |
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'''Variants:''' |
'''Variants:''' |
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* <u>Widescreen 16:9, 18:9 and scope 2.39:1 versions</u> of this logo exist. |
* <u>Widescreen 16:9, 18:9 and scope 2.39:1 versions</u> of this logo exist. |
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* A <u>short version</u> exists, starting from when the eye and text rotate into position. |
* A <u>short version</u> exists, starting from when the eye and text rotate into position. |
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* Like the 1st logo, a <u>black & white variant</u> is |
* Like the 1st logo, a <u>black & white variant</u> also exists, which is seen on the B&W version of season 2 of ''The Twilight Zone''. |
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'''Technique:''' Like before, this logo uses CGI animation. |
'''Technique:''' Like before, this logo uses CGI animation. |
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'''Audio:''' |
'''Audio:''' The James Horner-composed fanfare from the first logo. |
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'''Availability:''' This logo had a short life span due to the rebranding to CBS Studios. |
'''Availability:''' This logo had a short life span due to the rebranding to CBS Studios. |
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A CBS Studios, Imagine Television Studios and Universal Television Production.png|''Dan Brown's The Lost Symbol'' opening variant |
A CBS Studios, Imagine Television Studios and Universal Television Production.png|''Dan Brown's The Lost Symbol'' opening variant |
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CBS Studios (2023) (Opening).jpg|''Star Trek: Picard'' season 3 opening variant |
CBS Studios (2023) (Opening).jpg|''Star Trek: Picard'' season 3 opening variant |
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A CBS Studios and Innersloth Production (2024).PNG|''Among Us'' opening variant |
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</gallery> |
</gallery> |
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|-| |
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</tabber> |
</tabber> |
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'''Visuals:''' |
'''Visuals:''' On a dark blue background, two blue circles appear and overlap each other with an outlined circle, also in blue, zooming towards the center, form an eye. The three circles zoom in as the CBS Eyemark logo, also in blue, zooms out. The eye moves to the left as the company name (in TT Norms Pro, with "'''CBS'''" in bold) wipes to the right, and the parent company byline fades in below. |
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'''Bylines:''' |
'''Bylines:''' |
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* October 8, 2020-: " |
* October 8, 2020-: "A '''VIACOMCBS''' COMPANY". This is still used on ''The Talk''. |
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* April 21, 2022-: " |
* April 21, 2022-: "'''A PARAMOUNT COMPANY'''" in the Paramount Peak Sans typeface. |
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'''Variants:''' |
'''Variants:''' |
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** On ''Dan Brown's The Lost Symbol'', the opening text reads "A '''CBS''' STUDIOS, '''IMAGINE TELEVISION''' STUDIOS, AND '''UNIVERSAL''' TELEVISION PRODUCTION". |
** On ''Dan Brown's The Lost Symbol'', the opening text reads "A '''CBS''' STUDIOS, '''IMAGINE TELEVISION''' STUDIOS, AND '''UNIVERSAL''' TELEVISION PRODUCTION". |
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** For season 3 of ''Star Trek Picard'', the text is rendered in the style of the opening titles of ''Star Trek II: The Wrath of Khan''. |
** For season 3 of ''Star Trek Picard'', the text is rendered in the style of the opening titles of ''Star Trek II: The Wrath of Khan''. |
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** On the ''Among Us'' TV series, the opening text reads "A '''CBS''' STUDIOS AND '''[[Innersloth|INNERSLOTH]]''' PRODUCTION". |
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* In Antfood's CBS jingle case study video on Vimeo, the logo is bylineless. Furthermore, a 30fps version also exists on Antfood's CBS jingle montage video on Vimeo. |
* In Antfood's CBS jingle case study video on Vimeo, the logo is bylineless. Furthermore, a 30fps version also exists on Antfood's CBS jingle montage video on Vimeo. |
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* On season 2 of ''Most Dangerous Game'', the logo is seen next to the [[Blackjack Films]], [[Mayhem Pictures]] and [[Silver Reel]] logos. |
* On season 2 of ''Most Dangerous Game'', the logo is seen next to the [[Blackjack Films]], [[Mayhem Pictures]] and [[Silver Reel]] logos. |
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*On <u>''NCIS: Sydney''</u>, a copyright stamp appears below the logo. |
*On <u>''NCIS: Sydney''</u>, a copyright stamp appears below the logo. |
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'''Technique:''' 2D animation |
'''Technique:''' 2D computer animation, designed by Gretel. |
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'''Audio:''' A camera shutter, followed by a new, modern arrangement of the "This is CBS" jingle, with reverse reverb applied to the beginning. Composed by Antfood. |
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'''Audio:''' Same as CBS' 2020 ID composed by Antfood, with the addition of a camera shutter. |
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'''Audio Variants:''' |
'''Audio Variants:''' |
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'''Availability:''' First seen on the CBS Studios social media pages on the day of CBS' rebrand, October 8, 2020, and later seen on new seasons of their current and then-current shows. |
'''Availability:''' First seen on the CBS Studios social media pages on the day of CBS' rebrand, October 8, 2020, and later seen on new seasons of their current and then-current shows. |
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* It also appears on their new and future productions that they produced from 2020 onwards. |
* It also appears on their new and future productions that they produced from 2020 onwards. |
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* It also appeared on the CBS Broadcasting shows ''The Late Late Show with James Corden'' (until January 19, 2023) and ''The Late Show with Stephen Colbert'' (until 2022) |
* It also appeared on the [[CBS Broadcasting]] shows ''The Late Late Show with James Corden'' (until January 19, 2023) and ''The Late Show with Stephen Colbert'' (until 2022). |
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* It also plasters both CBS Television Studios logos on [[Paramount+]] (formerly CBS All Access) originals as of March 4, 2021. |
* It also plasters both CBS Television Studios logos on [[Paramount+]] (formerly CBS All Access) originals as of March 4, 2021. |
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* It also appears on shows produced by CBS Eye Animation Productions (such as ''The Harper House'' and ''Star Trek: Prodigy''), CBS' television animation studio that was founded in 2018, as they do not use their own logo. |
* It also appears on shows produced by CBS Eye Animation Productions (such as ''The Harper House'' and ''Star Trek: Prodigy''), CBS' television animation studio that was founded in 2018, as they do not use their own logo. |
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* The version with the Paramount byline debuted on ''Bull'', starting with "The Other Shoe". |
* The version with the Paramount byline debuted on ''Bull'', starting with "The Other Shoe". |
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** It was also used in tandem with the ViacomCBS byline until January 19, 2023 on most shows, as ''The Talk'' still uses the ViacomCBS byline. However, |
** It was also used in tandem with the ViacomCBS byline until January 19, 2023 on most shows, as ''The Talk'' still uses the ViacomCBS byline. However, the byline is expected to be retired by the time ''The Talk'' concludes on December 6, 2024. |
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* This and the Paramount+ logo also remain intact at the end of season 2 of ''Star Trek: Picard'' on the Amazon Prime Video international print, in which the show was shown in other countries unlike season 1 which removes the CBS Television Studios and CBS All Access logos. |
* This and the Paramount+ logo also remain intact at the end of season 2 of ''Star Trek: Picard'' on the Amazon Prime Video international print, in which the show was shown in other countries unlike season 1 which removes the CBS Television Studios and CBS All Access logos. |
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* Again, this logo and the [[ABC Signature]] logo do not appear on later episodes of ''The Amazing Race'', even though the two companies produce that show. |
* Again, this logo and the [[ABC Signature]] logo do not appear on later episodes of ''The Amazing Race'', even though the two companies produce that show. |
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* 2009-2015; 2021-2023: Copyright © [YEAR] by CBS Broadcasting Inc. All Rights Reserved. (Used on the ''CSI'' franchise and ''The Late Late Show with James Corden''.) |
* 2009-2015; 2021-2023: Copyright © [YEAR] by CBS Broadcasting Inc. All Rights Reserved. (Used on the ''CSI'' franchise and ''The Late Late Show with James Corden''.) |
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{{Chronology|[[CBS Paramount Television]]<br>[[CBS Productions]]<br>[[CBS Films]]}} |
{{Chronology|[[CBS Paramount Television]]<br>[[CBS Productions]]<br>[[CBS Films]]<br>[[Paramount Television Studios]]}} |
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{{Navbox-Paramount}}{{TV-Navbox}} |
{{Navbox-Paramount}}{{TV-Navbox}} |
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[[Category:American television logos]] |
[[Category:American television logos]] |
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[[Category:Logos with music by James Horner]] |
[[Category:Logos with music by James Horner]] |
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[[Category:Logos that vary depending on the source]] |
[[Category:Logos that vary depending on the source]] |
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[[Category:English-language logos]] |
On May 15, 2009, the post-2006 CBS Corporation (formerly the "old" Viacom) ended its three-year licensing rights to the Paramount name and logo from the post-2006 Viacom, which owned Paramount Pictures. As a result, the CBS Paramount Television Group and its network television arm were rebranded as "CBS Television Studios". In addition, the then-revived CBS Paramount International Television was renamed "CBS Studios International", and the revived CBS Productions was reincorporated as its in-name-only unit. For the first time on network television since 1966, the "Paramountain" or anything resembling Paramount's symbol is nowhere to be seen; however, the post-2006 Viacom relaunched Paramount's television division in 2013. New and returning television shows have copyright for CBS Studios Inc. with exceptions of the new seasons of the CSI franchise, which have copyright for CBS Broadcasting Inc. On October 8, 2020, ViacomCBS (now Paramount Global) announced that CBS Television Studios would be rebranded to simply "CBS Studios", as part of a major rebrand that unifies all CBS operations and divisions.
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Visuals: On a blue moving background consisting of multiple shady, reflecting curved stripes, the shiny steel blue CBS Eyemark logo zooms in from the right to the left at warp speed. Then the logo, which is the company name (with "CBS" in Akzidenz-Grotesk and "TELEVISION STUDIOS" in Myriad) and the Eyemark to the left to it, zooms out to its distant position with reflections fading in below them afterward.
Variants:
Technique: CGI animation.
Audio: A 6-note horn/orchestral sounder with a timpani roll and suspended cymbal roll on the second-to-last note and the ringing of a bell at the end; composed by James Horner (and bears a vague resemblance to the 2006 CBS Evening News theme, which Horner also composed).
Audio Variants:
Availability:
Visuals: Same as the CBS Broadcasting logo, but "BROADCASTING INC." is replaced by "TELEVISION STUDIOS". This time, it's also still and next to the Blackjack Films, Mayhem Pictures and Silver Reel logos.
Technique: A still, digital graphic.
Audio: None.
Availability: It is seen only on season 1 of Most Dangerous Game.
Visuals: On an animating background in different shades of blue, there is the CBS Eyemark, slightly tilted, zooming in with the same movement as the 1st logo. Then it segues into a bright flash that soon dissipates, revealing the text (with "TELEVISION STUDIOS" now in a blue-black gradient) rotating into their positions. A white line is drawn in the center below the logo and the byline "A VIACOMCBS COMPANY" slides in from the line, similar to the Microsoft PowerPoint "Peek In" effect.
Variants:
Technique: Like before, this logo uses CGI animation.
Audio: The James Horner-composed fanfare from the first logo.
Availability: This logo had a short life span due to the rebranding to CBS Studios.
Visuals: On a dark blue background, two blue circles appear and overlap each other with an outlined circle, also in blue, zooming towards the center, form an eye. The three circles zoom in as the CBS Eyemark logo, also in blue, zooms out. The eye moves to the left as the company name (in TT Norms Pro, with "CBS" in bold) wipes to the right, and the parent company byline fades in below.
Bylines:
Variants:
Technique: 2D computer animation, designed by Gretel.
Audio: A camera shutter, followed by a new, modern arrangement of the "This is CBS" jingle, with reverse reverb applied to the beginning. Composed by Antfood.
Audio Variants:
Availability: First seen on the CBS Studios social media pages on the day of CBS' rebrand, October 8, 2020, and later seen on new seasons of their current and then-current shows.
Here is some information about the copyright stamps on CBS Studios shows:
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CBS Studios |
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Television logos (Random page) | |||||
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Fox Corporation | |||||
Vine Alternative Investments | |||||
The Walt Disney Company |
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Bertelsmann |
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BBC | |||||
ITV |
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Amazon | |||||
Comcast |
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Sony Group Corporation |
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Warner Bros. Discovery |
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Paramount Global |
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Amblin Partners | |||||
Corus Entertainment | |||||
AMC Networks | |||||
Hearst Communications | |||||
Lionsgate | |||||
Banijay Group |
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Lantern Capital | |||||
beIN Media Group |
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Hasbro Inc. | |||||
Village Roadshow | |||||
Nexstar Media Group, Inc. | |||||
ProSiebenSat.1 Media | |||||
International Olympic Committee | |||||
Availabilities & Others |
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See also | |||||