Gemstone Studios

From the Audiovisual Identity Database, the motion graphics museum

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Background

Gemstone Studios was Sony's secondary independent film & television company and the boutique production unit of Sony Pictures Television, seeking underrepresented female-led narratives in their stories. The company was folded into Sony Pictures Television in November 2022.

Logo (August 17, 2019-May 8, 2023)


Visuals: On a black background, the Sony logo appears. It fades out for a second, and starts building up its signature lens flare, similar to the Sony Pictures Television Studios logo. Then, after the lens fare and the Sony logo fades out, the words "GEMSTONE STUDIOS" is shown in white lettering (in a font called Avenir Next), as both words appear separately from left to right, acting like a lower third. The "S" and "T" are connected together like the letters in the Star Wars logo. Above the words, there is a customized animated flower icon, fading in after the lens fare. Along with that is "a Sony Company" fading in below afterwards.

Variant: On Carter, the Sony logo comes first, along with the lens flare, and then the full animation of the flower is shown, along with the animated logo. The byline is in uppercase and spaced out. The same variant appeared on Absentia, but the logo appears to be normal and the ding appears to be a little longer as well.

Technique: 2D animation.

Audio: The Sony ding or silent.

Availability: It was seen on season 2 of Carter, season 3 of Absentia, and the 2021 iteration of Fantasy Island.

Gemstone Studios
Sony Pictures Television
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