Hallmark Entertainment was formed in 1994 by Hallmark Cards when it acquired the assets of RHI Entertainment and merged with Signboard Hill Productions to form one company. It also had its own distribution arm on home video, Hallmark Home Entertainment, with Evergreen Entertainment acting as a sublabel. In 1995, it acquired Filmation's library, later selling it to Entertainment Rights in 2004. In 2006, the founders reacquired the company, which reclaimed the RHI Entertainment name.
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1st Logo (October 8, 1994-September 28, 1996) | 2nd Logo (November 5, 1995-2005) | 3rd Logo (1999, 2004-Early 2006) |
Visuals: On a stylized brown fabric or black background, a "gold" plate with the word "HALLMARK" on it backwards fills the screen. As the camera backs away, it's revealed to be a stamp that stamps a silver rectangle as the image turns around. The rectangle continues to rotate until it stops in the center, revealing the following text on it with lines above and below it reading "HALLMARK ENTERTAINMENT".
Variants:
Technique: CGI.
Audio: None or the ending theme. NBC airings used a generic theme.
Availability:
Visuals: On a black background, a stylized "H" made of ribbons, which is surrounded by a box, zooms in. "HALLMARK ENTERTAINMENT" in a Times New Roman font also moves up and places itself under the box. When it's completed, the logo zooms back a bit.
Variants:
Technique: CGI.
Audio:
Availability: It was seen on TV shows and movies made by Hallmark Entertainment of the era.
Visuals: Essentially just the text "HALLMARK ENTERTAINMENT" in the same style as before fading in on a black background.
Variant: On The Legend of Sleepy Hollow, the word "presents" fades in below.
Technique: A still, digital graphic.
Audio: None or the end theme of the show/TV movie.
Availability: It was originally seen on The Legend of Sleepy Hollow as an opening version. It was later used on A Christmas Carol, Farscape: The Peacekeeper Wars, The Poseidon Adventure, Earthsea and Larry Levinson-produced TV movies from the era.
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Hallmark Entertainment |
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