Imagination-Rim

From the Audiovisual Identity Database, the motion graphics museum

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Background

Imagination-Rim (abbreviated as I-RIM) is a Thai production company specializing in co-productions with Kantana Group. One of the best known Kantana co-productions is Channel 7's Kadeeded, and its Channel 3 spinoff, Kadeeded: Secret File.


Animated Logos

1st Logo (July 17, 2004-December 2010)

Visuals: The logo ("rim" in gold, with the "i" being white and is behind a gold rectangle with a triangle below it), is seen underwater with a teapot on a sand as it blows water droplets. The logo slowly rises up from the sea as Thai text reading "ผลิตรายการ" in white and gold fades in and rotates one-by-one on the bottom-right corner. Once the logo is fully risen up, it is revealed that it takes place on a sunny day.

Variants:

  • On a July 17, 2004 episode of Kadeeded, the logo animates in-credit.
  • Some shows have the logo shortened to its last few seconds, starting when the logo is risen up from the sea.

Technique: CGI.

Audio: A radar sound effect with underwater ambience in the background, followed by a crystalized sound effect after the logo is risen up from the sea.

Audio Variants:

  • The in-credit variant has the theme playing over the closing theme.
  • The shortened variant uses the last few seconds of the theme.

Availability: The logo is seen on Kantana co-produced programs at the time, with the most known example being Kadeeded. Kantana's YouTube channel upload of the July 17, 2004 episode of Kadeeded had the logo (albeit in-credit) preserved, while the next few episodes had the closing logos removed.

2nd Logo (January 2011-December 2013)

Visuals: On a blue background, a bulletin board is seen on the left, with several pictures of the company's produced shows (including three logos of Kadeeded, and the show's host) hanging on it. Two images and green pins were fallen on the surface. On the right, there is a tiny headless man wearing a business suit. "I RiM" in a thin font drops down beside the man, causing the lightbulb to emerge onto his head as it turns on. A sunburst can be seen behind the bulletin board when this happens.

Later Variant: Beginning December 2012, the text now reads "I-RIM", and is in a taller bold font.

Technique: 2D digital animation.

Audio: Two swooshing sounds, followed by a seven-note trombone tune, with a two-note flute tune accompany the last three notes.

Availability: The logo is seen on Kantana co-produced programs at the time, such as Kadeeded.

3rd Logo (January 2014-)

Visuals: The letters of "IMAGINATION RIM" in a serif font are seen rotating one-by-one over a white background as they shine during the process. After they rotate to the right, they disappear, causing "I-RIM" to appear, with the letters rotating to the front each other.

Variant: Beginning in mid-2015, the logo is shortened to when "I-RIM" is revealed.

Technique: CGI.

Audio:

  • In its first months of use, it's the same audio from the previous logo.
  • Later on, an ethereal pad sounder with a choir is first heard, followed by a swooshing sound.
    • The theme is later shortened to its last few seconds in mid-2015.

Availability: The logo is seen on Kantana co-produced programs from the time, such as Kadeeded episodes since 2014, and its spinoff, Kadeeded: Secret File.

Logo (September 16, 2000-July 3, 2004)

Visuals: "rim" in blue, with the "i" being white and is behind a blue rectangle with a triangle below it. Below "rim", there is blue text in Thai reading "ผลิตรายการ". The logo is seen over a white scribble with the English and Thai company names in a Courier font inside of it.

Variant: Beginning November 17, 2001, a white scribbled rectangle with Thai company name "บริษัท อิเมจิเนชั่น ริม จำกัด" is added below.

Technique: A still, digital graphic.

Audio: The ending theme of the show.

Availability: The logo is seen on Kadeeded, beginning with the second episode (aired on September 16, 2000) until the 207th episode (aired on July 3, 2004). Kantana's YouTube channel's upload of the show's first few episodes had it preserved.

External Links

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