JOOY-DTV (MBS TV)

Credits

Background

Mainichi Broadcasting System, Inc. (MBS TV, callsign JOOY-DTV) is a Japanese television station serving as an affiliate of the TBS Television-run Japan News Network for the Kansai region. Based in Osaka, the station signed on March 1, 1959 and began broadcasting NET programs, before becoming a founding station of NET's All-Nippon News Network in 1970. In 1975, rival station ABC parted ways with TBS/JNN due to shareholder issues at The Asahi Shinbum. Because of this MBS switched to TBS/JNN programs while ABC switched to NET/ANN programs with the change occurring on April 1st of that year. In 2021, MBS spun-off its radio division as a separate wholly-owned subsidiary, known as MBS Radio. Because of this, the TV callsign was changed from JOOR-DTV to JOOY-DTV.

JOOR-TV/DTV (Mainichi Broadcasting System Television)

1st ID (1970-March 31, 1984)

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Visuals:

• Startup:

• Closedown:

Technique: Live-action footage.

Audio: A triumphant theme, known as the MBS Fanfare.

2nd ID (April 1, 1984-August 31, 1990)

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Visuals:

• Startup:

• Closedown:

Technique: Live-action footage

Audio: The MBS Fanfare from the 1st startup ident.

3rd ID (September 1, 1990-November 30, 2003)

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Visuals:

• Startup:

• Closedown:

Variant: Around 1998, footage from their shows such as Manga Nippon Mukashi Banashi and Adorable Land were removed after the latter ended.

Technique: A mix of live-action footage with a superimposed graphic.

Audio:

• Startup: A gentle light-hearted jingle, composed by Shinichiro Ikebe.
• Closedown: A twilight-orchestrated jingle, also composed by Shinichiro Ikebe.

Audio Variant: Around 2000, the music was changed to "Music in the Air!", composed by Alfred Reed.

4th ID (December 1, 2003-August 31, 2011)

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Visuals:

• Startup:

• Closedown:

Technique: A mix of live-action footage with a superimposed graphic.

Audio: "Music in the Air!" from the 3rd ident, composed by Alfred Reed.

JOOR-DTV/JOOY-DTV (MBS TV)

ID (September 1, 2011-)

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Visuals:

• Startup: There is a cat laying on a rug as it gets up and looks around in slow-motion. The words "JOOR-DTV" and the 2011 MBS wordmark, consisting of the words "毎日放送" in a cubic-style font appear in white stacked together as it fades in.
• Closedown: Same as the opening ident, but done in reverse.

Variant: From April 1, 2021 onwards, the callsign was changed to JOOY-DTV due to a restructuring caused by the formation of MBS Radio.

Technique: A mix of live-action footage with a superimposed graphic.

Audio: "Music in the Air!" from the 3rd ident, composed by Alfred Reed.