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MarVista Entertainment
From the Audiovisual Identity Database, the motion graphics museum
Descriptions by
VPJHuk
Editions by
TheRealMarcel2000
Video captures courtesy of
Broken Saw, ENunn and Jordan Rios
VPJHuk
Editions by
TheRealMarcel2000
Video captures courtesy of
Broken Saw, ENunn and Jordan Rios
Background
MarVista Entertainment is an American production company, based in Westwood, Los Angeles, California. The company mainly provides financing and some original content, mainly made-for-TV films and direct-to-SVOD titles, many of which are carried by networks such as Lifetime, along with Netflix, Ion Television and Hallmark Channel. It was founded in 2003 by Fernando Joseph Szew and Michael Jacobs. Since 2021, it is a subsidiary of Fox Corporation and operates under the Fox Entertainment division.
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| 1st Logo (May 7, 2005-December 15, 2012) | 2nd Logo (2011-2020) | 3rd Logo (2018-) | 4th Logo (2020-) |
1st Logo (May 7, 2005-December 15, 2012)
Visuals: On a white background, we can see a box that has an ocean, a rock and a yellow sky with moving clouds and the sun setting. "MARVISTA", in Eurostile, fades in slowly and rippling. A white flash occurs, and the box is now more modernistic-looking, with a red sunset sky, simpler rock and ocean, and the "MARVISTA" text is now white. "e n t e r t a i n m e n t", in the same font, fades in under the box.
Variants:
- An almost-still version exists, where the only animation is the ocean and clouds.
- A variant exists where on a black background is "DISTRIBUTED EXCLUSIVELY BY" in white. This precedes the logo.
- On 16 Wishes, the red URL "www.16WishesTheMovie.com" fades at the same time as "e n t e r t a i n m e n t".
- Starting in 2010, the logo is upgraded to have a more visible rock texture and a more orange sky. The logo ends by flashing to white.
- A shortened version of the upgraded variant exists.
Technique: 2D computer animation.
Audio: The sounds of the ocean waves followed by a synth note (which was composed by Matthew Janszen), the end theme of the movie, or none.
Availability: Seen on MarVista releases from the time.
- The "DISTRIBUTED EXCLUSIVELY BY" variant was spotted on a trailer for Love Thy Neighbour.
- Current prints of 16 Wishes use the almost-still variant, with the URL removed.
- The shortened version was spotted on The N's Beyond the Break.
2nd Logo (2011-2020)
Visuals: The sequence starts with the camera zooming over an ocean at sunset. The camera pans up, showing the rock and the sun. "MARVISTA E N T E R T A I N M E N T" in beige ripples from the ocean. As the sun begins to set, a lens flare occurs, changing it into a drawing on a black background. Also, the text changes its color from beige to plain white.
Variant: A shortened version exists.
Technique: CGI.
Audio: An orchestral theme with a drum chick at the end (composed by Mikel Shane Prather), or the end theme of the movie/show. There is also a short version as well.
Availability: Seen on MarVista releases from the time, which in most cases often air on Lifetime, LMN, UP and Hallmark Channel. The shortened version was spotted on some prints of Disney Channel's Zapped, among others.
3rd Logo (2018-)
Visuals: On a black background, there is a half circle, with a rock and ocean, as well as the words "MARVISTA ENTERTAINMENT", all in white zooming in slowly. The product looks similar to the previous logo.
Variants:
- The color of the logo and sometimes, the background varies.
- On My Bloody Galentine, the logo is white and "ENTERTAINMENT" is replaced by the Fox Entertainment byline. But suddenly, some blood drips appear pouring down, until it covers the logo's symbol in a maroon color.
Technique: Zooming effects. Computer animation for the My Bloody Galentine variant.
Audio: The beginning of the trailer.
Audio Variant: On My Bloody Galentine, the opening theme of the film is playing, coupled with the sound of liquid blood pouring.
Availability: It can be seen on trailers from recent MarVista releases. It also appears on the 2024 film My Bloody Galentine.
4th Logo (2020-)
Visuals: The sequence starts with a white background. As the background fades, the camera quickly zooms away from a gray rock in the sea until a comfortable distance is reached, with "MARVISTA" zooming out as well. Shorty after, a small "ENTERTAINMENT" fades below. The text is in the same font as the previous logo.
Variant: A shortened version exists.
Technique: CGI.
Audio: Same as the second logo.
Availability: It can be seen on newer MarVista releases. It can be found on Lifetime, LMN, UP, Hallmark Channel, Tubi, and Peacock.
