Media Hub

From the Audiovisual Identity Database, the motion graphics museum


Background

Media Hub is a film production company from Egypt.

1st Logo (April 13, 2021-)

Visuals: The text "سعدى - جوهر" is displayed on top of "MEDIA HUB". Both lines of text are in white.

Technique: A still, digital graphic.

Audio: None or the opening theme of the show.

Availability: The logo, serving as an in-credit notice, appears either by itself such as Newton's Cradle, or during the opening of the show such as Gawdar - Alf Leyla w Leyla.

2nd Logo (April 2, 2022-)

Visuals: A film leader sequence is shown, featuring brief shots of "The Horse in Motion", a close up of TV static, the Philips circle pattern test card, an 80's style graphic featuring the text "سعدى - جوهر", two close ups of a recording overlay, and a close shot of a camera lens. In some quick shots of the leader, the letters forming the company name are seen appearing in random places in the screen before disappearing, which also includes a close up of a scrolling, green data screen. After the camera lens are shown, a zoom-out sequence of a camera lens-like object is shown before cutting to a small, glowing hyphen. The letters from before pop in where this time, they meet together underneath the hyphen with some letters changing characters, reading "MEDIA HUB" in one piece. Simultaneously, a cyan lens flare scrolls on top of the forming text from right to left to reveal the Arabic text from before, disappearing when the text is fully shown.

Variant: There is a still version where the lens flare is kept intact, specifically where the last letters of the company's Arabic name is.

Technique: 2D computer animation.

Audio: A film projector rolling, film and VHS grain, digital buzzing, a light glow sound effect, and a cassette entering a player are all heard during the audio sequence.

Availability: The logo first appeared in Ramadan of 2022 with shows such as The Journey and Returness. The animated variant appears on Imam's Message and before the opening of Gawdar - Alf Leyla w Leyla.

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