Oxygen Original Production: Difference between revisions

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===Background===
===Background===
On October 9, 2007, {{w|NBCUniversal}} announced it would purchase Oxygen Media (owner of the [[Oh! Oxygen Originals|Oh! Oxygen]] network) for $925 million; the sale was completed on November 20, and the network rebranded to simply '''Oxygen'''.
'''Oxygen''' is a cable TV channel launched on February 1, 2000. It was originally owned by the privately-held Oxygen Media, which was founded in 1998 by former [[Nickelodeon]] executive Geraldine Laybourne, talk-show host and [[Harpo Studios]] owner Oprah Winfrey (who later founded her own network, OWN), media executive Lisa Gersh, and producers Marcy Carsey, Tom Werner and Caryn Mandabach, the latter three of whom were at the time owners of [[The Carsey-Werner Company]].


In April 2014, as part of a gradual re-focusing of NBCU's women's pay-TV networks by new division head Bonnie Hammer and the appointment of Frances Berwick as the head of Oxygen and sister network [[Bravo Originals|Bravo]], Oxygen underwent a shift in its programming strategy to focus on a "modern", young female audience.
The channel originally was a interactive service focusing on original programming with some reruns (including Carsey-Werner's output and ''Kate & Allie''), and featured what was referred to as "the stripe," which was a black bar occupying the bottom 12% of the screen which would show various information (the interactive part involved the channel's website); the stripe was eventually dropped. The channel later begun to focus chiefly on reality shows, reruns, and movies; among the network's highlight shows around that time were ''Snapped'', ''Girls Behaving Badly'' and ''Bad Girls Club''.


On October 9, 2007, {{w|NBCUniversal}} announced it would be purchasing Oxygen for $925 million; the sale was completed on November 20. In April 2014, as part of a gradual re-focusing of NBCU's women's pay-TV networks by new division head Bonnie Hammer and the appointment of Frances Berwick as the head of Oxygen and sister network [[Bravo Originals|Bravo]], Oxygen underwent a shift in its programming strategy to focus on a "modern", young female audience. In February 2017, NBCUniversal confirmed plans to re-format the network with a focus on true crime programming aimed towards women, including a larger re-branding; the change took effect later that year.
In February 2017, NBCUniversal confirmed plans to re-format the network with a focus on true crime programming aimed towards women, including a larger re-branding; the change took effect in May that year.


{{ImageTOC
==Oxygen Network==
|Oxygen Original Production (2008).png|1st Logo (June 2008-October 2014)
===Logo (2003-June 2008)===
|Oxygen Original Production (2018).png|2nd Logo (October 2014-July 2017)
<gallery mode="packed" heights="200">
|Oxygen Original Production (2019).png|3rd Logo (July 2017-)
File:Oxygen Network (2003).jpg
}}
File:The Oxygen Network (2005).jpeg
</gallery>

'''Visuals:''' Unknown.

'''Technique:''' CGI.

'''Audio:''' A whoosh with a synth choir theme or the ending theme of the show/movie.

'''Availability:''' Can be seen on original programming until 2008 such as ''Husband for Hire''.


===1st Logo (June 2008-October 2014)===
==Oxygen Originals==
===1st Logo (June 2008-April(?) 2014)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Oxygen Original Production (2008).png
Oxygen Original Production (2008).png
File:Oxygen Original Production (2010).png
Oxygen Original Production (2010).png
File:Oxygen Original Production (2012).png
Oxygen Original Production (2012).png
</gallery>
</gallery>
{{YouTube|id=Lqru3WTvKpo|id2=https://youtu.be/IepiG2L7EOc|id3=https://youtu.be/5lWy7epI3eU|id4=H6OATpEr83Q}}
{{YouTube|id=Lqru3WTvKpo|id2=IepiG2L7EOc|id3=5lWy7epI3eU|id4=H6OATpEr83Q|t5=V0EfKNYCgMM}}


'''Visuals:''' A "O"-shaped ring zooms out on a off-white background. The ring stops near the left of the screen and becomes the then-current Oxygen logo, which is a {{color|gold|yellow}} ring split in two halves with the word "{{color|gray|{{Font|Serif|{{Big|oxygen}}}}}}" in the middle. Next to it is
'''Visuals:''' A {{color|gold|yellow}} "O"-shaped ring zooms out on an off-white background and stops near the left of the screen, with "{{color|gray|{{Font|Serif|{{Big|oxygen}}}}}}" appearing in the middle of it. Next to it is


<center>{{color|gray|{{Font|Serif|{{Big|riginal}}}}}}<br>{{color|gray|{{Small|production}}}}</center>
<center>{{color|gray|{{Font|Serif|{{Big|riginal}}}}}}<br>{{color|gray|{{Small|production}}}}</center>


"{{color|gray|production}}" is below "{{color|gray|{{Font|Serif|inal}}}}", and the Oxygen logo serves as the "O" in "{{color|gray|{{Font|Serif|riginal}}}}" Some "dust" emerges from behind the logo as multiple colorful objects including "O"-shaped rings fly around and move in various ways. A NBCUniversal byline appears below.
"{{color|gray|production}}" is below "{{color|gray|{{Font|Serif|inal}}}}", and the Oxygen logo serves as the "O" in "{{color|gray|{{Font|Serif|riginal}}}}". Some "dust" emerges from behind the logo as multiple colorful objects ({{color|hotpink|pink}} florals, popcorn kernels that pop into popcorn, diamonds, "O"-shaped rings, etc.) fly around and move in various ways. An NBCUniversal byline appears below.


'''Bylines:'''
'''Bylines:'''
* June 2008-January 27, 2011: "{{color|gray|A Division of NBC Universal}}", set in Akzidenz-Grotesk Extended Medium.

* June 2008-January 27, 2011: "A Division of NBC Universal", set in Akzidenz-Grotesk Extended Medium.
* January 28, 2011-October 2014: "{{color|gray|A Division of '''NBCUniversal'''}}", set in Rock Serif, the corporate font of NBCUniversal.
* January 28, 2011-April(?) 2014: "A Division of '''NBCUniversal'''", set in Rock Serif, the corporate font of NBCUniversal.


'''Variant:''' Sometimes, no byline appears.
'''Variant:''' Sometimes, no byline appears.


'''Technique:''' CGI.
'''Technique:''' CGI by Troika Design Group.


'''Audio:''' An avant-garde-esque tune with a woman saying "Woooo...", other women saying what sounds like "Hey! Hey! Hey!", squeaks and other random sounds.
'''Audio:''' An avant-garde-esque acapella tune with a woman saying "Woooo...", other women saying what sounds like "Hey! Hey! Hey!", squeaks and other random sounds.


'''Availability:''' Seen on original shows aired on Oxygen up until 2014. Was spotted on ''Snapped'', ''The Glee Project'' and ''Bad Girls Club''.
'''Availability:''' Seen on original shows aired on Oxygen up until 2014. Was spotted on ''Snapped'', ''The Glee Project'' and ''Bad Girls Club''.


===2nd Logo (April(?) 2014-2017)===
===2nd Logo (October 2014-July 2017)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Oxygen Original Production (2018).png
Oxygen Original Production (2018).png
File:Oxygen Original Production (2015).png
Oxygen Original Production (2015).png
</gallery>
</gallery>
{{YouTube|id=ORXDdEx0izM}}
{{YouTube|id=ORXDdEx0izM|id2=aBlyrwbVme4|id3=zUUpnddcRvs|id4=1QsP2hqlKXw|id5=V0EfKNYCgMM}}

'''Visuals:''' A white bar appears on the left side of a {{color|darkblue|blue}} background, followed by a {{color|magenta}} "{{color|magenta|'''o'''}}" on top of it and "'''xygen'''" next to the "{{color|magenta|'''o'''}}". "'''original'''" and "'''production'''" in a smaller size appear next to "<u>'''{{color|magenta|o}}</u>xygen'''" from {{color|magenta}} bars sliding in from the left. The NBCUniversal byline also appears off-center below.

'''Variants:'''

* On <u>''Last Squad Standing''</u>, the logo is set on a moving {{color|red}}-{{color|gold|yellow}}-{{color|darkviolet|purple}} background.
* On <u>''Battle of the Ex-Besties''</u>, the logo is set on a {{color|teal}} background with a man and woman at the left and the right, respectively.
* On <u>''Three Days to Live''</u>, the logo is set on a blurred alley in the evening.
* On <u>''Homicide for the Holidays''</u>, the logo is set on a nightly forest.

'''Technique:''' 2D computer animation, designed by Eloisa and animated at EyeballNYC.


'''Audio:''' A woman asks "Did you see that?" Then two women overlap the first woman's line with "I've never seen that, and I love this." Then the first woman says "Amazing!" while overlapping the second line after "I've never seen that."
'''Visuals:''' Unknown.


'''Audio Variants:'''
'''Technique:''' 2D computer animation.


* On <u>''Three Days to Live''</u>, a mysterious beat is used.
'''Audio:''' Women chatting.
* On <u>''Homicide for the Holidays''</u>, a short haunted theme is used.


'''Availability:''' Seen on original shows aired on Oxygen from 2014 to 2017, including ''Snapped'' and ''Bad Girls Club''.
'''Availability:''' Seen on original shows aired on Oxygen from 2014 to 2017, including ''Snapped'' and ''Bad Girls Club''.


===3rd Logo (2017-)===
===3rd Logo (July 2017-)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Oxygen Original Production (2019).png
Oxygen Original Production (2019).png
</gallery>
</gallery>
{{Youtube|id=https://youtu.be/g_7CBVLFR14}}
{{Youtube|id=g_7CBVLFR14}}


'''Visuals:''' On a slowly rotating forest backdrop viewed from below, the current Oxygen logo (the network name stacked in two on off-center {{color|gold|yellow}} bars, resembling police tape) scans in, while "ORIGINAL PRODUCTION", along with the NBCUniversal byline and a copyright notice (crediting Oxygen Media Productions), glitches in below.
'''Visuals:''' Unknown.


'''Technique:''' Unknown. This was designed by Trollbäck+Company.
'''Technique:''' 2D computer animation over live-action footage. This was designed by Trollbäck+Company.


'''Audio:''' Unknown. Composed by YouTooCanWoo.
'''Audio:''' A compressed hit with a hiss and a cut whirr. Composed by YouTooCanWoo.


'''Availability:''' Seen on original shows aired on Oxygen since 2017, including ''Snapped''.
'''Availability:''' Seen on original shows aired on Oxygen since 2017, including ''Snapped''.


{{Chronology|[[Oh! Oxygen Originals]]|}}
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{{TV-Navbox}}{{Navbox-Comcast}}
[[Category:American television logos]]
[[Category:American television logos]]
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[[Category:NBCUniversal]]
[[Category:NBCUniversal]]
[[Category:Comcast]]
[[Category:Comcast]]
[[Category:Logos made by Troika Design Group]]
[[Category:Logos made by Trollback+Company]]
[[Category:Logos made by Trollback+Company]]
[[Category:Logos with music by YouTooCanWoo]]
[[Category:Logos with music by YouTooCanWoo]]
[[Category:Logos made by EyeballNYC]]
[[Category:Logos made by Eloisa]]

Latest revision as of 02:22, 20 February 2024


Background

On October 9, 2007, NBCUniversal announced it would purchase Oxygen Media (owner of the Oh! Oxygen network) for $925 million; the sale was completed on November 20, and the network rebranded to simply Oxygen.

In April 2014, as part of a gradual re-focusing of NBCU's women's pay-TV networks by new division head Bonnie Hammer and the appointment of Frances Berwick as the head of Oxygen and sister network Bravo, Oxygen underwent a shift in its programming strategy to focus on a "modern", young female audience.

In February 2017, NBCUniversal confirmed plans to re-format the network with a focus on true crime programming aimed towards women, including a larger re-branding; the change took effect in May that year.



1st Logo (June 2008-October 2014)


Visuals: A yellow "O"-shaped ring zooms out on an off-white background and stops near the left of the screen, with "oxygen" appearing in the middle of it. Next to it is

riginal
production

"production" is below "inal", and the Oxygen logo serves as the "O" in "riginal". Some "dust" emerges from behind the logo as multiple colorful objects (pink florals, popcorn kernels that pop into popcorn, diamonds, "O"-shaped rings, etc.) fly around and move in various ways. An NBCUniversal byline appears below.

Bylines:

  • June 2008-January 27, 2011: "A Division of NBC Universal", set in Akzidenz-Grotesk Extended Medium.
  • January 28, 2011-October 2014: "A Division of NBCUniversal", set in Rock Serif, the corporate font of NBCUniversal.

Variant: Sometimes, no byline appears.

Technique: CGI by Troika Design Group.

Audio: An avant-garde-esque acapella tune with a woman saying "Woooo...", other women saying what sounds like "Hey! Hey! Hey!", squeaks and other random sounds.

Availability: Seen on original shows aired on Oxygen up until 2014. Was spotted on Snapped, The Glee Project and Bad Girls Club.

2nd Logo (October 2014-July 2017)


Visuals: A white bar appears on the left side of a blue background, followed by a magenta "o" on top of it and "xygen" next to the "o". "original" and "production" in a smaller size appear next to "oxygen" from magenta bars sliding in from the left. The NBCUniversal byline also appears off-center below.

Variants:

  • On Last Squad Standing, the logo is set on a moving red-yellow-purple background.
  • On Battle of the Ex-Besties, the logo is set on a teal background with a man and woman at the left and the right, respectively.
  • On Three Days to Live, the logo is set on a blurred alley in the evening.
  • On Homicide for the Holidays, the logo is set on a nightly forest.

Technique: 2D computer animation, designed by Eloisa and animated at EyeballNYC.

Audio: A woman asks "Did you see that?" Then two women overlap the first woman's line with "I've never seen that, and I love this." Then the first woman says "Amazing!" while overlapping the second line after "I've never seen that."

Audio Variants:

  • On Three Days to Live, a mysterious beat is used.
  • On Homicide for the Holidays, a short haunted theme is used.

Availability: Seen on original shows aired on Oxygen from 2014 to 2017, including Snapped and Bad Girls Club.

3rd Logo (July 2017-)


Visuals: On a slowly rotating forest backdrop viewed from below, the current Oxygen logo (the network name stacked in two on off-center yellow bars, resembling police tape) scans in, while "ORIGINAL PRODUCTION", along with the NBCUniversal byline and a copyright notice (crediting Oxygen Media Productions), glitches in below.

Technique: 2D computer animation over live-action footage. This was designed by Trollbäck+Company.

Audio: A compressed hit with a hiss and a cut whirr. Composed by YouTooCanWoo.

Availability: Seen on original shows aired on Oxygen since 2017, including Snapped.

Oh! Oxygen Originals
Oxygen Original Production
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