Oxygen Original Production

Background

Oxygen is a cable TV channel launched on February 1, 2000. It was originally owned by the privately-held Oxygen Media, which was founded in 1998 by former Nickelodeon executive Geraldine Laybourne, talk-show host and Harpo Studios owner Oprah Winfrey (who later founded her own network, OWN), media executive Lisa Gersh, and producers Marcy Carsey, Tom Werner and Caryn Mandabach, the latter three of whom were at the time owners of The Carsey-Werner Company.

The channel originally was a interactive service focusing on original programming with some reruns (including Carsey-Werner's output and Kate & Allie), and featured what was referred to as "the stripe," which was a black bar occupying the bottom 12% of the screen which would show various information (the interactive part involved the channel's website); the stripe was eventually dropped. The channel later begun to focus chiefly on reality shows, reruns, and movies; among the network's highlight shows around that time were Snapped, Girls Behaving Badly and Bad Girls Club.

On October 9, 2007, NBCUniversal announced it would be purchasing Oxygen for $925 million; the sale was completed on November 20. In April 2014, as part of a gradual re-focusing of NBCU's women's pay-TV networks by new division head Bonnie Hammer and the appointment of Frances Berwick as the head of Oxygen and sister network Bravo, Oxygen underwent a shift in its programming strategy to focus on a "modern", young female audience. In February 2017, NBCUniversal confirmed plans to re-format the network with a focus on true crime programming aimed towards women, including a larger re-branding; the change took effect later that year.

Oxygen Network

Logo (2003-June 2008)

Visuals: Unknown.

Technique: CGI.

Audio: A whoosh with a synth choir theme or the ending theme of the show/movie.

Availability: Can be seen on original programming until 2008 such as Husband for Hire.

Oxygen Originals

1st Logo (June 2008-April(?) 2014)

Visuals: A "O"-shaped ring zooms out on a off-white background. The ring stops near the left of the screen and becomes the then-current Oxygen logo, which is a yellow ring split in two halves with the word "oxygen" in the middle. Next to it is

riginal
production

"production" is below "inal", and the Oxygen logo serves as the "O" in "riginal" Some "dust" emerges from behind the logo as multiple colorful objects including "O"-shaped rings fly around and move in various ways. A NBCUniversal byline appears below.

Bylines:

June 2008-January 27, 2011: "A Division of NBC Universal", set in Akzidenz-Grotesk Extended Medium.
January 28, 2011-April(?) 2014: "A Division of NBCUniversal", set in Rock Serif, the corporate font of NBCUniversal.

Variant: Sometimes, no byline appears.

Technique: CGI.

Audio: An avant-garde-esque tune with a woman saying "Woooo...", other women saying what sounds like "Hey! Hey! Hey!", squeaks and other random sounds.

Availability: Seen on original shows aired on Oxygen up until 2014. Was spotted on Snapped, The Glee Project and Bad Girls Club.

2nd Logo (April(?) 2014-2017)

Visuals: Unknown.

Technique: 2D computer animation.

Audio: Women chatting.

Availability: Seen on original shows aired on Oxygen from 2014 to 2017, including Snapped and Bad Girls Club.

3rd Logo (2017-)

Visuals: Unknown.

Technique: Unknown. This was designed by Trollbäck+Company.

Audio: Unknown. Composed by YouTooCanWoo.

Availability: Seen on original shows aired on Oxygen since 2017, including Snapped.