Pax TV (often referred to as simply PAX) was founded in 1998 by Bud Paxson, and began broadcasting on August 31 that year. The network focused primarily on family-oriented entertainment programming, described by Paxson as an alternative to most other broadcasters at the time. Between September 1999 and November 2003, NBC owned a 32% stake in Pax's parent company Paxson Communications. Due to low viewership performances and an increasing lack of original programming however, Paxson decided to rebrand Pax TV as i: Independent Television on July 1, 2005.
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1st Logo (August 31, 1998-2002) | 2nd Logo (1999-2004) | 3rd Logo (2003-2004) | 4th Logo (2004-June 30, 2005) |
Visuals: There is a "P", an "A", and an "X" flipping, either on a water background (with transparent letters), a cloud background, or on a USA flag background (with letters in the colors of the flag).
Variant: Sometimes, the slogan "A Friend of the Family" appears below the logo.
Technique: CGI and live action.
Audio: A proud theme, sometimes with an announcer saying "You're watching PAX TV. A friend of the family" or "You're watching PAX TV. Share it with someone you love."
Visuals: The PAX logo forms on a black background with red, white and blue lines and copies of the PAX logo and the slogan "share the wonder", which appears below the logo.
Technique: CGI.
Audio: Music with a announcer saying "PAX. Share the wonder."
Visuals: On a red or blue background with a large PAX logo, there are the words "FEEL THE SPIRIT". Then the screen zooms out to reveal the PAX logo. The logo and slogan rotate at an angle.
Technique: CGI.
Audio: A guitar and drum tune with an announcer saying "PAX. Feel the spirit".
Visuals: A transparent PAX logo appears on a glass wall with a orange or blue glow. "Oh what a night!", in the same color as the glow, appears below. The PAX logo rotates at an angle.
Technique: CGI.
Audio: Music with people singing "PAX TV! Oh what a night!"
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Pax TV |
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