Schneider's Bakery

From the Audiovisual Identity Database, the motion graphics museum


Background

This is the production company of Dan Schneider, a former actor for Head of the Class and creator of the Nickelodeon shows The Amanda Show, Drake & Josh, Zoey 101, iCarly, Victorious, Henry Danger, and Game Shakers, along with the spin-off shows Sam & Cat and The Adventures of Kid Danger. The company was founded in 2003, and it is named after Schneider's father's business located in Memphis, Tennessee. The company went dormant after Nickelodeon ended its relationship with Schneider on March 26, 2018 due to allegations of misconduct towards various Nickelodeon employees, which resulted in Game Shakers and The Adventures of Kid Danger being cancelled, while Henry Danger was renewed for a fifth and final season with Christopher J. Nowak serving as showrunner. However, Schneider announced in 2021 that he has been working on several new projects since his departure from Nickelodeon and his website remains active as of now.

Logo (July 5, 2003?-June 8, 2019)


Visuals: There is a white and cyan oven (which has the word "Deluxe" in white on the blue oval at the right) against a green background with sparkle patterns on it. The camera then shakes and the oven opens up a little twice. It then fully opens with a cloud of smoke as the company name in an orange '50s-style script font flashes, with a filmstrip on the tail of the "y" in "Bakery" extending to the bottom of the oven door.

Variants:

  • The logo can be displayed in either 4:3 or 16:9.
  • During the logo's early usage, it is more darker than usual, the animation is less refined, the word "Deluxe" is in black, and the sparkles on the wallpaper are clearer.
  • Beginning with the iCarly episode "iMake Sam Girlier", there is a version that has "DANWARP " (in Bank Gothic Italic) below the logo swirling in and a small red Wi-Fi signal icon appearing on the top-right of it. This is used to advertise Schneider's social media accounts. Plus, a preheat light is added on top of the oven, where it goes from red to black when the logo appears out of the oven and the logo had to be shrunken down to fit the "DANWARP " name in place.
    • Beginning with the iCarly episode "iLost My Mind", an "@" was added before the name. This variant can also be seen on later episodes of Victorious and iCarly.
  • Starting with Sam & Cat, the entire logo is shrunken down to the oven's size, the oven dials (save for the clock) are moving, the text in the company name now has a drop-shadow, the preheat light is pseudo 3D, and the oven's interior is darker (similar to the 2003 logo).

Technique: CGI.

Audio: Two crashing sounds when the oven shakes and a ding (like an oven timer). When the oven door drops, a sizzling sound is heard followed by a man (presumably Dan Schneider himself) saying "Mmmm!".

Audio Variants:

  • For the DanWarp variant, after the oven opens up, a flash is heard when the text forms and a ding when it finishes.
  • Sometimes, the show's ending theme either trails off into the logo or plays over the logo.

Availability:

  • The early variant was seen on the first two seasons of Drake & Josh.
  • The later variants can be seen on some season 2 along with seasons 3 and 4 of Drake & Josh, Sam & Cat, Victorious, and Zoey 101 on TeenNick and iCarly and on both Nickelodeon and TeenNick, and home media releases of these shows, and specials of them.
  • The early variant can also be seen on season 10 of All That whenever it was rerun on TeenNick.
  • The early variant also appeared on the R U All That?: Nickelodeon's Search for the Funniest Kid in America finale from July 2003, meaning it’s possible that it debuted on the 7/5/03 episode, which along with the 7/12/03 and 7/19/03 episodes have long since faded into obscurity and no one knows if single recordings of them existed.
  • Also seen on seasons 1-4 of Henry Danger, Game Shakers, and more recently The Adventures of Kid Danger.
  • Starting with the season 4 Henry Danger episode, "Danger Things", this logo has been removed and simply has the 2009 Nickelodeon Productions logo at the end. Despite this, it remained in use on Game Shakers until the series' end.
  • This logo does not appear on Danger Force, the 2021 revival of iCarly, Zoey 102, or Good Burger 2, as Schneider has no involvement with any of those projects due to his departure from Nickelodeon, though he is still credited as the creator or co-creator.
  • This logo also doesn't appear on the 2012 unaired pilot of the scrapped iCarly spin-off Gibby, despite Schneider being involved.

Legacy: This logo is popular with fans of Dan Schneider's works, though Schneider's own controversies have tainted the logo for some.

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