This is the production company of Dan Schneider, a former actor for Head of the Class and creator of the Nickelodeon shows The Amanda Show, Drake & Josh, Zoey 101, iCarly, Victorious, Henry Danger, and Game Shakers, along with the spin-off shows Sam & Cat and The Adventures of Kid Danger. Although it was founded in 1996, it did not use a logo until 2003. It is named after Schneider's father's business located in Memphis, Tennessee. The company went dormant after Schneider was fired from Nickelodeon on March 26, 2018 due to allegations of sexual misconduct and gender discrimination towards various Nickelodeon employees, which resulted in Game Shakers and The Adventures of Kid Danger being cancelled, while Henry Danger was renewed for a fifth and final season with Christopher J. Nowak serving as showrunner. However, Schneider announced in 2021 that he has been working on several new projects since his departure from Nickelodeon and his website remains active as of now.
Visuals: Against a green background with sparkle patterns on it, there is a white and cyan oven (which has the word "Deluxe" in white on the blue oval at the right). The camera then shakes and the oven opens up a little twice. It then fully opens with a cloud of smoke as the company name in an orange '50s-style script font flashes, with a filmstrip on the tail of the "y" in "Bakery" extending to the bottom of the oven door.
Variants:
Technique: CGI.
Audio: Two crashing sounds when the oven shakes and a ding (like an oven timer). When the oven door drops, a sizzling sound is heard followed by a man (presumably Dan Schneider himself) saying "Mmmm!".
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Legacy: This logo is popular with fans of Dan Schneider's works, though Schneider's own controversies have tainted the logo for some.