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2003-2005
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2005-2009
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2009-2011
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2011-2013
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2013-2019
This is the production company of Dan Schneider, a former actor on Head of the Class and creator of the Nickelodeon shows The Amanda Show, Drake & Josh, Zoey 101, iCarly, Victorious, Henry Danger, and Game Shakers, along with the spin-off shows Sam & Cat and The Adventures of Kid Danger. The company was founded on June 6, 1996, and it is named after Schneider's father's business located in Memphis, Tennessee. The company went dormant after Schneider was fired from Nickelodeon on March 26, 2018 due to allegations of sexual misconduct and gender discrimination towards various Nickelodeon employees, which resulted in Game Shakers and The Adventures of Kid Danger being cancelled, while Henry Danger was renewed for a fifth and final season with Christopher J. Nowak serving as showrunner. However, Schneider announced in 2021 that he has been working on several new projects since his departure from Nickelodeon and his website remained active until March 18, 2024, after his interview on YouTube with BooG!E (who had appeared as recurring character T-Bo on iCarly) regarding the Investigation Discovery docuseries Quiet on Set: The Dark Side of Kids TV. The company did not use an on-screen logo until 2003.
Visuals: Against a green background with sparkle patterns on it, there is a white and cyan oven (which has the futuristic text "Deluxe" in white on the blue oval at the right). The camera then shakes and the oven opens up a little twice. It then fully opens with a cloud of smoke as the company name in an orange '50s-style script font flashes, with a filmstrip on the tail of the "y" in "Bakery" extending to the bottom of the oven door.
Trivia:
Variants:
Technique: CGI.
Audio: Two crashing sounds when the oven shakes and a ding (like an oven timer). When the oven door drops, a sizzling sound is heard followed by a man (presumably Dan Schneider himself) saying "Mmmm!".
Audio Variants:
Availability:
Legacy: This logo was once popular with fans of Dan Schneider's works. However, much like with that of The Weinstein Company, Dan Schneider's own controversies, especially after the release of the 2024 documentary series Quiet on Set: The Dark Side of Kids TV, have all but destroyed its reputation.