Sony Pictures Television

Background

On September 16, 2002, Sony Corporation decided to retire the Columbia TriStar Television name and logo from its television division, renaming it "Sony Pictures Television". For the first time since 1974, the Torch Lady or anything resembling Columbia's symbol is nowhere to be seen; instead, the corporate logo for Sony Pictures was introduced to television viewers for the first time.

1st Logo (November 15, 2002- )

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Logo: On a blue gradient background, a purple flash appears onscreen, covering it. When the flash dies down, the print version of the Sony Pictures Television logo appears. The logo zooms back for a few seconds before stopping completely.

FX/SFX: The flash and the SPT logo zooming back.

Music/Sounds: None so far.

Availability: Brand new. It made its debut on El Camino: A Breaking Bad Movie, and it's unknown if this logo will replace the 1st logo on new SPT series and newer episodes of existing SPT shows in the near future. It's likely this is simply a custom logo produced for the film.

Editor's Note: Even though the logo can be seen as bland, it's a breath of fresh air from the previous logo.

3rd Logo (January 7, 2020- )

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Logo: On a black background, we see the Sony logo. It fades out, and the text:

SONY PICTURES TELEVISION
STUDIOS

flashing in the same vein as the 2014 Sony logo at the end of TV commercials.

FX/SFX: Only the flashing.

Music/Sounds: The same "ding" sound in G major used in the logo in the Sony logo or none.

Availability: Brand new. Debuted on One Day at a Time: Promo Special. It started appearing on Sony series later in 2020, such as the 37th season of Jeopardy!, the 38th season of Wheel of Fortune, the 12th season of Shark Tank, and the 4th seasons of The Good Doctor and S.W.A.T. (the 2017 TV series).

Editor's Note: Say what you will about the Bars of Boredom, but at least that one had some semblance of creativity. This one, on the other hand, is one of the worst of its kind, representing everything wrong with the 21st century trend of simplistic logos. It doesn't even transition correctly from the Sony Corporation logo. In fact, it’s so bland, it was actually once thought to be a placeholder when the logo first debuted.

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