On March 11, 1989, Aaron Spelling Productions was renamed to Spelling Entertainment Inc. after acquiring Laurel Entertainment, Inc. and Worldvision Enterprises Inc. The same year, Spelling launched a sub-division named "Torand Productions, Inc.", which was named after Spelling's two children: Tori and Randy Spelling. On April 6, 1991, Spelling Entertainment Inc. was acquired by The Charter Company, which then merged with Spelling Entertainment Inc. and was renamed to Spelling Entertainment Group on October 5, 1992. In 1992, Spelling Entertainment was again renamed to "Spelling Television".
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1st Logo (April 8, 1990-January 9, 1992, October 25, 1994, August 18, 1998-March 10, 2002) | 2nd Logo (January 23-May 7, 1992) |
Visuals: "SPELLING ENTERTAINMENT INC." in a white Elephant font, and a stylized "S" that somewhat resembles the "S From Hell" Screen Gems logo, consisting of three lines going upward, three lines going down, and a rounded rectangular structure behind it appear on a black background. "SPELLING" is in a larger typeface, and "ENTERTAINMENT INC." is smaller and below it.
Variants:
Technique: None or a zooming effect.
Audio: The ending theme of the show.
Audio Variant: A 1995 CBS re-airing of Fatal Vows: The Alexandra O'Hara Story used the network's generic theme.
Availability:
Visuals: Against a teal blue/white gradient background, the same "S" from the previous logo, but without the rounded rectangular structure, draws itself in. The name "SPELLING ENTERTAINMENT INC." slides in, a registered trademark symbol fades in, and the name sparkles.
Technique: CGI.
Audio: The final seconds of the ending theme of Beverly Hills, 90210 or none.
Availability:
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Spelling Entertainment Inc. |
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