The CW: Difference between revisions
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{{PageCredits|description=TheRealMarcel2000|capture=TheRealMarcel2000|edits=Sov and TheRealMarcel2000|video=La'Saw Brewer and Originalsboy}} |
{{PageCredits|description=TheRealMarcel2000|capture=TheRealMarcel2000|edits=Sov and TheRealMarcel2000|video=La'Saw Brewer and Originalsboy}} |
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===Background=== |
===Background=== |
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'''The CW''' is an American TV network that is a joint venture between [[Paramount Global|'''C'''BS Corporation]] (now the [[CBS |CBS Entertainment Group]] division of ViacomCBS (now Paramount Global)), which owned |
'''The CW''' is an American TV network that is a joint venture between [[Paramount Global|'''C'''BS Corporation]] (now the [[CBS |CBS Entertainment Group]] division of ViacomCBS (now Paramount Global)), which owned UPN, and [[Warner Bros. Entertainment|'''W'''arner Bros. Entertainment]], a subsidiary of Time Warner (then [[WarnerMedia]], now [[Warner Bros. Discovery]]), which owned [[The WB]]. The CW launched on September 18, 2006 through a merger between The WB and UPN. |
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On January 5, 2022, The Wall Street Journal reported that WarnerMedia and ViacomCBS |
On January 5, 2022, The Wall Street Journal reported that WarnerMedia and ViacomCBS were exploring a possible sale of either a majority stake or all of The CW, and that [[Nexstar Media Group]] (which became The CW's largest affiliate group when it acquired and absorbed former The WB network co-owner [[Tribune Broadcasting]] in 2019) was a potential buyer. The sale was announced on August 15, 2022, with Nexstar being confirmed as the new majority owner, and was completed on October 3, 2022. |
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{{ImageTOC |
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{{Gallery|align=center|mode=packed|height=200|width= |
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|The CW logo (2022).PNG|2nd Ident (Dare to Love, Defy Hate) (October 10, 2021-2024) |
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|The CW logo ( |
|The CW logo (2024-present).PNG|3rd Ident (January 14, 2024-) |
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}} |
}} |
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<gallery mode="packed" heights="200"> |
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The CW logo (2017-2021, dark green).PNG |
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The CW logo (2017-2021, light blue).PNG |
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</gallery> |
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{{YouTube|id=Lje9bxNMWyU|id2=btKjVsg3STA|id3=fRLkNuoW0cU|id4=9PAvtyHjGjA|id6=uRuUzP8cnwo|id7=DYyngjrZvOw|id8=yttmhRVh8Ho|id9=Gf5JHmoRz7g|id10=KvwJczoqSqs|id11=32sWyYWHy1w}} |
{{YouTube|id=Lje9bxNMWyU|id2=btKjVsg3STA|id3=fRLkNuoW0cU|id4=9PAvtyHjGjA|id6=uRuUzP8cnwo|id7=DYyngjrZvOw|id8=yttmhRVh8Ho|id9=Gf5JHmoRz7g|id10=KvwJczoqSqs|id11=32sWyYWHy1w}} |
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''' |
'''Visuals:''' There is a close-up of an object emerging from a colored background. As the camera cuts to another shot of the object, it's revealed that it is the letters in The CW logo (a "'''C'''" connected to a "'''W'''" with the word "'''THE'''" inside the "'''C'''") that are emerging. The camera cuts to another close-up of the logo before finally cutting to the fully formed logo. |
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'''Variants:''' |
'''Variants:''' |
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*This |
*This ident's background can be dark green, light blue, purple or red. |
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*For shows by [[DC Entertainment]], after the main animation finishes, |
*For shows by [[DC Entertainment]], after the main animation finishes, there is a transition with the letters "CW" into the DC logo for whatever show is to follow. |
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'''Technique:''' CGI. |
'''Technique:''' CGI. |
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''' |
'''Audio:''' Sparkling sounds, and a 4-note synth jingle accompanied by 3 low string notes (this later became the mnemonic of The CW). Composed by David Gamson. |
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''' |
'''Audio Variants:''' |
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*Sometimes, the synth jingle plays earlier than usual. |
*Sometimes, the synth jingle plays earlier than usual. |
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*For DC shows, the sound effects from the DC logo's variant are heard on the DC logo while The CW jingle plays over. |
*For <u>DC shows</u>, the sound effects from the DC logo's variant are heard on the DC logo while The CW jingle plays over. |
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'''Availability:''' |
'''Availability:''' Seen before the start of programming on The CW from 2017 to October 2021 (examples being DC shows like ''The Flash'' and ''Whose Line Is It Anyway?'') and as a pre-roll bumper on streaming prints of The CW content. |
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=== |
===2nd Ident (Dare to Love, Defy Hate) (October 10, 2021-2024)=== |
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<gallery mode="packed" heights="200"> |
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The CW logo (2021-present).PNG| |
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The CW logo (2022).PNG| |
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The CW logo (2022, slogan version).PNG |
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</gallery> |
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}} |
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{{YouTube|id=zKFhoOamJe8| |
{{YouTube|id=zKFhoOamJe8|id2=3PPv8k_sN44|id3=W2XLJHYFk14}} |
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''' |
'''Visuals:''' On a red, white and cyan background, several red layers flip to the left like a book (a la the 2011 [[TV Land Original Production|TV Land]] logo) until they form The CW logo, with the word "'''THE'''" appearing inside letter-by-letter. |
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'''Variants:''' |
'''Variants:''' |
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*Starting in 2022, the colors are different. |
*Starting in 2022, the colors are different. |
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*A version exists where |
*A version exists where the slogan "{{color|darkviolet|DARE '''TO LOVE'''}}, '''DEFY''' HATE" is seen at the bottom. |
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'''Technique:''' CGI by John Northway. |
'''Technique:''' CGI by John Northway. |
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''' |
'''Audio:''' Same as the previous ident, but with a whoosh sound. |
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''' |
'''Audio Variant:''' Sometimes, a snippet of Stevie Wonder's "Where Is Our Love Song" can be heard instead. This is usually used for the slogan variant. |
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'''Availability:''' |
'''Availability:''' Seen before the start of programming on The CW from October 10, 2021 to January 2024 (an example being ''Whose Line Is It Anyway?'') and as a pre-roll bumper on online streaming prints of The CW content (including originals like ''All American'' and acquired programs such as ''Killer Camp''). |
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===3rd Ident (January 14, 2024-)=== |
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<gallery mode="packed" heights="150"> |
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The CW logo (2024-present).PNG |
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CW Original logo (2024-present).PNG |
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CW production logo (2024-present).PNG |
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</gallery> |
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{{YouTube|id=QZpjwYt_MWY|id2=Ax0KgcbxZuc|id3=jLDIx_UwXbk|id4=P7EiwSv4Cr0}} |
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'''Visuals:''' On a dark green background, a {{color|orangered|red-orange}} light flickers a bit, then it stretches into a brightly glowing line with curved ends, before it crashes into a modified CW logo ("'''THE'''" is missing, the "'''C'''" is shorter and the "'''W'''"'s stems are closer to each other). |
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'''Trivia:''' |
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*The red-orange color of this logo is internally nicknamed "hot sauce". |
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*The logo's symbol is called "The Stage", formed by extending the C lettering from the logo. |
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'''Variants:''' |
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*On <u>original shows</u>, the word "ORIGINAL" is seen below. |
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*A <u>shortened version</u> exists. |
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*An <u>alternate version</u> exists, where The CW logo appears on a {{color|lightpink|light pink}} background when the letter "C" is stretching to the left, then the background changes into dark green and the logo forms. |
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'''Technique:''' Computer animation by DixonBaxi. |
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'''Audio:''' A sound of an amplifier being turned on, followed by a synth choir and the striking of a match. |
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'''Audio Trivia:''' According to Chris Spadaccini (the chief marketing officer of The CW), the match-striking sound symbolized The CW's programming would "spark" viewers' emotions and curiosity. |
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'''Audio Variant:''' For the alternate version, the match-striking sound is only heard. |
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'''Availability:''' Seen before the start of programming on The CW since January 14, 2024 (e.g. American prints of ''Wild Cards'') and as a pre-roll bumper on streaming prints of The CW content. The alternate variant can be also seen on ''Totally Funny Kids'' and ''Totally Funny Animals''. |
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{{Chronology|[[The WB]]<br>[[UPN]]|}} |
{{Chronology|[[The WB]]<br>[[UPN]]|}} |
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{{StationIDs-Navbox}} |
{{StationIDs-Navbox}} |
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{{Navbox-Paramount |
{{Navbox-Paramount}} |
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{{Navbox-WarnerBrosDiscovery}} |
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[[Category:United States]] |
[[Category:United States]] |
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[[Category:Television |
[[Category:Television idents]] |
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[[Category:American television |
[[Category:American television idents]] |
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[[Category:Nexstar Media Group]] |
[[Category:Nexstar Media Group]] |
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[[Category:Paramount Global]] |
[[Category:Paramount Global]] |
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[[Category:Warner Bros. Television]] |
[[Category:Warner Bros. Television]] |
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[[Category:The CW]] |
[[Category:The CW]] |
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[[Category:Logos with popular music]] |
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[[Category:Logos made by DixonBaxi]] |
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[[Category:Logos that vary depending on the source]] |
Latest revision as of 21:19, 15 August 2024
TheRealMarcel2000
Captures by
TheRealMarcel2000
Editions by
Sov and TheRealMarcel2000
Video captures courtesy of
La'Saw Brewer and Originalsboy
Background
The CW is an American TV network that is a joint venture between CBS Corporation (now the CBS Entertainment Group division of ViacomCBS (now Paramount Global)), which owned UPN, and Warner Bros. Entertainment, a subsidiary of Time Warner (then WarnerMedia, now Warner Bros. Discovery), which owned The WB. The CW launched on September 18, 2006 through a merger between The WB and UPN.
On January 5, 2022, The Wall Street Journal reported that WarnerMedia and ViacomCBS were exploring a possible sale of either a majority stake or all of The CW, and that Nexstar Media Group (which became The CW's largest affiliate group when it acquired and absorbed former The WB network co-owner Tribune Broadcasting in 2019) was a potential buyer. The sale was announced on August 15, 2022, with Nexstar being confirmed as the new majority owner, and was completed on October 3, 2022.
Contents | ||
---|---|---|
1st Ident (Dare to Defy) (2017-October 2021) | 2nd Ident (Dare to Love, Defy Hate) (October 10, 2021-2024) | 3rd Ident (January 14, 2024-) |
1st Ident (Dare to Defy) (2017-October 2021)
Visuals: There is a close-up of an object emerging from a colored background. As the camera cuts to another shot of the object, it's revealed that it is the letters in The CW logo (a "C" connected to a "W" with the word "THE" inside the "C") that are emerging. The camera cuts to another close-up of the logo before finally cutting to the fully formed logo.
Variants:
- This ident's background can be dark green, light blue, purple or red.
- For shows by DC Entertainment, after the main animation finishes, there is a transition with the letters "CW" into the DC logo for whatever show is to follow.
Technique: CGI.
Audio: Sparkling sounds, and a 4-note synth jingle accompanied by 3 low string notes (this later became the mnemonic of The CW). Composed by David Gamson.
Audio Variants:
- Sometimes, the synth jingle plays earlier than usual.
- For DC shows, the sound effects from the DC logo's variant are heard on the DC logo while The CW jingle plays over.
Availability: Seen before the start of programming on The CW from 2017 to October 2021 (examples being DC shows like The Flash and Whose Line Is It Anyway?) and as a pre-roll bumper on streaming prints of The CW content.
2nd Ident (Dare to Love, Defy Hate) (October 10, 2021-2024)
Visuals: On a red, white and cyan background, several red layers flip to the left like a book (a la the 2011 TV Land logo) until they form The CW logo, with the word "THE" appearing inside letter-by-letter.
Variants:
- Starting in 2022, the colors are different.
- A version exists where the slogan "DARE TO LOVE, DEFY HATE" is seen at the bottom.
Technique: CGI by John Northway.
Audio: Same as the previous ident, but with a whoosh sound.
Audio Variant: Sometimes, a snippet of Stevie Wonder's "Where Is Our Love Song" can be heard instead. This is usually used for the slogan variant.
Availability: Seen before the start of programming on The CW from October 10, 2021 to January 2024 (an example being Whose Line Is It Anyway?) and as a pre-roll bumper on online streaming prints of The CW content (including originals like All American and acquired programs such as Killer Camp).
3rd Ident (January 14, 2024-)
Visuals: On a dark green background, a red-orange light flickers a bit, then it stretches into a brightly glowing line with curved ends, before it crashes into a modified CW logo ("THE" is missing, the "C" is shorter and the "W"'s stems are closer to each other).
Trivia:
- The red-orange color of this logo is internally nicknamed "hot sauce".
- The logo's symbol is called "The Stage", formed by extending the C lettering from the logo.
Variants:
- On original shows, the word "ORIGINAL" is seen below.
- A shortened version exists.
- An alternate version exists, where The CW logo appears on a light pink background when the letter "C" is stretching to the left, then the background changes into dark green and the logo forms.
Technique: Computer animation by DixonBaxi.
Audio: A sound of an amplifier being turned on, followed by a synth choir and the striking of a match.
Audio Trivia: According to Chris Spadaccini (the chief marketing officer of The CW), the match-striking sound symbolized The CW's programming would "spark" viewers' emotions and curiosity.
Audio Variant: For the alternate version, the match-striking sound is only heard.
Availability: Seen before the start of programming on The CW since January 14, 2024 (e.g. American prints of Wild Cards) and as a pre-roll bumper on streaming prints of The CW content. The alternate variant can be also seen on Totally Funny Kids and Totally Funny Animals.
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The CW |
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