The CW

From the Audiovisual Identity Database, the motion graphics museum


Background

The CW is an American TV network that is a joint venture between CBS Corporation (now the CBS Entertainment Group division of ViacomCBS), which owned UPN, and Warner Bros. Entertainment, a subsidiary of Time Warner (now WarnerMedia), which owned The WB. The CW launched on September 18, 2006.

1st ID (September 18, 2006-2009)

Logo: TBA

Variants: TBA

FX/SFX: TBA

Music/Sounds: TBA

Music/Sounds Variants: TBA

Availability: TBA

Editor's Note: None.

2nd ID (2009-2012)

Nickname: "TV to Talk About"

Logo: TBA

Variants: TBA

FX/SFX: TBA

Music/Sounds: TBA

Music/Sounds Variants: TBA

Availability: TBA

Editor's Note: None.

3rd ID (2012-2015)

Nickname: "TV Now"

Logo: TBA

Variants: TBA

FX/SFX: TBA

Music/Sounds: TBA

Music/Sounds Variants: TBA

Availability: TBA

Editor's Note: None.

4th ID (2015-)

Nickname: "Dare to Defy"

Logo: TBA

Variants: TBA

FX/SFX: TBA

Music/Sounds: TBA

Music/Sounds Variants: TBA

Availability: TBA

Editor's Note: None.

5th ID (2017-)

Nickname: "Dare to Defy II"

Logo: TBA

Variants: TBA

FX/SFX: TBA

Music/Sounds: TBA

Music/Sounds Variants: TBA

Availability: TBA

Editor's Note: None.

6th ID (2017-)


Nickname: "Emerging CW"

Logo: TBA

Variants: This ID can be seen in the following colors:

  • Dark green
  • Light blue
  • Purple
  • Red

FX/SFX: The CW logo emerging.

Music/Sounds: Sparkling sounds, and a 4-note synth jingle accompanied by 3 low string notes.

Music/Sounds Variants: TBA

Availability: Current. Seen before the start of programming on The CW and as a pre-roll bumper on streaming prints of The CW content.

Editor's Note: None.

7th ID (2021-)

Logo: On the red/white/cyan background, we see the red layers flip to the left like a book, until they form the CW logo, with the word "THE" grows inside the logo from the left.

Variants: TBA

FX/SFX: TBA

Music/Sounds: Same as the previous ID, but with a whoosh sound.

Music/Sounds Variants: TBA

Availability: Brand new. Seen before the start of programming on The CW since October 10, 2021.

Editor's Note: None.


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