U&Originals

From the Audiovisual Identity Database, the motion graphics museum


Background

U&Originals is the production label of UKTV, previously known as UKTV Original Production.

Logo (July 16, 2024-)

Opening Visuals: On a dark blue background, two white light paths trace the outline of a "U". In the process, it zooms out, alongside multi-colored, large copies of it that are traced by several more dissolving paths and disappear. The background brightens when the letters zoom towards the screen and darken when they zoom out. Not long afterward, the light paths fade and zoom out, and in their place, "U&ORIGINALS" (set in Right Grotesk Spatial Black) wipes in and scrolls to the left at a fast pace.

Closing Visuals: After the sequence above happens, the logo shrinks and places itself on the top while a thin horizontal white line and the co-producer's logo draw and emerge below it respectively. While that happens, "PRODUCTION" slides upwards above the line and the copyright notice fades in below all objects above.

Technique: Flash animation.

Audio: A deep bong is heard alongside the start of a low note, rising string chord. The soundtrack ends with a faint click and a female voice says "You." accompanying the track. Composed by Zelig Sound.

Availability: The logo is seen on Battle In The Box.

UKTV Original Production
U&Originals
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