ABC Television Productions

From the Audiovisual Identity Database, the motion graphics museum



Background

This is the production arm of ABC Television.



1st Logo (February 18, 1956-1958)

Visuals: Same as the 1956 production logo, except "presents" would be replaced with "Network Production" with "An" above the logo. Sometimes, this text would also be in capitals.

Variant: An in-credit version with "Filmed Production" also exists for the above variant.

Technique: A still, printed image.

Audio: None or the end theme of the programme.

Availability:

  • These ABC programmes have fallen victim to wiping when Rediffusion and ABC merged together to form Thames in 1968.
  • It was seen on very old episodes of Armchair Theatre.

2nd Logo (September 14, 1958-1964)

Visuals: A still version of the 1958 logo, except "an" is above the triangle and "PRODUCTION" below the "ABC".

Variant: "NETWORK" may also be below "ABC" as well.

Technique: A still, printed image.

Audio: None or the end theme of the programme.

Availability:

  • It exists on DVDs of The Avengers (the 1962 and 1963 seasons).
  • Also seen on episodes of Armchair Theatre at that time.
  • Other ABC programmes featuring the logo have fallen victim to wiping when Rediffusion and ABC merged in 1968.

3rd Logo (1964-1968)

Visuals: A still version of the 1964 logo, except "production" replaces "presents".

Technique: A still, printed image.

Audio: None or the end theme of the programme.

Availability:

  • Found on The Avengers '64 DVD set, and it appears on The Avengers from the 1964 (last Catherine Gale) and 1965 (B&W Emma Peel) seasons.
  • It was also seen on the ABC run of Callahan.
  • Again, other ABC programmes have fallen victim to wiping when Rediffusion and ABC merged with Thames in 1968.

4th Logo (1966-1968)


Visuals: On a black background, there is the letters:

ABC
production

in the centre of the screen, with "ABC" in red, The letter "C" in "ABC" then slides onto the "A" and "B" and the word "production" wipes out from the right, then the logo dramatically zooms out, then the letters "B" and "C" slide downwards and then reveal the words:

Associated
British
Corporation

The logo then fades out.

Variant: In 1968, the red letters were changed to yellow and the font is a different, smaller one.

Technique: Traditional cel animation.

Audio: The closing theme of the TV show.

Availability:

  • Can be found at the end of every colour episode of The Avengers when reran on television and on DVD.
  • The colour episodes were produced by the Associated British Corporation for airing on overseas networks between 1966 until the ITV franchises changed in 1968 (the original UK airings would of been in B&W).
'Rediffusion London Productions
ABC Television Productions'
Thames
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