American Program Service

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (1992-1996)

Logo: On a maroon background, we see the text

A PRESENTATION OF
AMERICAN PROGRAM
SERVICE

in Copperplate, which zooms in slightly. There is a shining wipe on the text.

Variant: There is a variant which has "BOSTON" under the text.

Technique: 2D animation.

Music/Sounds: None. In other cases, it uses the end theme of the show.

Availability: Preserved on VHS tapes of Bloopy's Buddies and pre-1996 episodes of Computer Chronicles (which is preserved on the "Cyber Cafes" and "Macworld" episodes on the Internet Archive). It also appeared on American PBS airings of The Big Comfy Couch episodes from the era.

2nd Logo (1996-April 25?, 1999)

Logo: On a black background with 2 orange/brown squares, we the letters "Aps" in orange/brown with the words "American Program Service" below the letters zooming out from us, with the "p" slightly on top of the "A", a white bracket revealing the "p", and a black bracket revealing the "s". Once the letters shift into place, the words:

________
Programs
For Public
Television

appear below the letters "ps", while a small flash appears above the "A" in the top left hand corner. Also, one of the squares disappears, leaving one square in the background, which rotates.

Technique: CGI animation.

Music/Sounds: A rather triumphant synth tune with snare drumroll sounds, produced on the E-mu Proteus 2 Orchestral synthesizer using the Percussion 1 (Patch #58) instrument patch. Denny Gore is the composer.

Music/Sounds Variant: Sometimes, the logo is silent.

Availability: Rare. Was seen on 1996-1999 episodes of Computer Chronicles; a few episodes from the era on the Internet Archive retain this. Can also be seen on the final episodes of The Kidsongs Television Show on iTunes. Again, this didn't appear at all on Nightly Business Report.

Eastern Educational Television Network
American Program Service
American Public Television
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