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Opening Variant
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"Presentation" Variant
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"Production" Variant
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1982 Copyright Variant
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1983 Copyright Variant
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'''Visuals:'''
* '''Opening:''' Same as the station ID of the era.
* '''Closing:''' On the same dark
'''Variants:'''
* Sometimes, "CENTRAL PRODUCTION" may be reworded to "CENTRAL PRESENTATION". This
* Sometimes, a copyright stamp is added underneath, reading "©Central Independent Television plc. (year)".
'''Technique:'''
* '''Opening:''' Advanced early computer animation, likely done on an Oxberry animation stand.
* '''Closing:''' A still render.
'''Audio:'''
* '''Opening:''' Same as the station ID of the era.
* '''Closing:''' The ending theme of the programme or none.
'''Audio Variants:'''
* On 1983 episodes of ''Family Fortunes'' and ''On the Line'', the opening variant of the logo is either silent, or very heavily muted.
* On season 2 episodes of ''Bullseye'', the 1982 jingle is low-toned, which is done to go with the pitch of the show's theme tune.
'''Availability:''' Seen on programmes by Central from the time-period until 1984. For its last two years of (official) use, it would be used in tandem with the next logo.
*
* Both the opening and closing variants of the logos are intact on Challenge airings of both ''Family Fortunes'' and ''Bullseye'' episodes from this period.
* The bylineless "Production" variant is seen on Season 1 episodes of ''Auf Wiedersehen, Pet''.
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===2nd Logo (November 1983-Autumn 1988)===
<gallery mode="packed" heights="175">
File:Central2.jpeg|Opening variant
File:Central (1983).png
File:Central Presentation (1983).jpeg
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{{YouTube|id=Ev6ONyA-VYA}}
'''Visuals:'''
* '''Opening:''' Same as the station ID of the era.
* '''Closing:''' Same concept as the previous logo, except the moon's rainbow shading is more blended and detail and the logo is now against a black background.
'''Variants:'''
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* On ''The Little Green Man'', the moon is smaller and the company name is also larger than usual.
* On some programmes such as ''The Little Green Man'', ''Boon'', ''Mengele'', ''Bullseye'' from 1983 to 1988, the original airings of the first two seasons of ''Thomas the Tank Engine & Friends'' from 1984 and 1986, ''Decade of Destruction'', ''Duran Duran: As The Lights Go Down'', and ''A Change For the Better'', respectively, among others, the glow around the moon is not present.
* On 1987 (Season 7) episodes of ''Family Fortunes'', the endcap is seen in a box with a purple outline, which is also used to show the credits. After a few seconds, the box zooms in and the logo becomes full-screen.
* On 1987 (Season 5) episodes of the UK version of ''Blockbusters'', the opening variant of this logo fades into an image of the Earth of the show's 1987 opening titles.
'''Technique:'''
* '''Opening:''' Computerized effects.
* '''Closing:''' A still render.
'''Audio:'''
* '''Opening:''' Same as the station ID of the era.
* '''Closing:''' The ending theme of the programme or none.
'''Audio Variants:'''
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'''Availability:''' Seen on programmes by Central from the time-period until 1988. For its first two years, the previous logo was used in tandem alongside it.
*
* The opening variant of this logo was used on all networked programmes by Central until ITV abolished frontcaps starting on January 1, 1988.
* The opening variant of this logo is also intact at the start and end of ''The Worst Witch'' (the 1986 TV movie, not to be confused with the 1998 CITV series of the same name) on both the 1988 UK VHS release from [[Screen Legends]], and the 1990 UK VHS re-release thereof from [[The Video Collection]].
* The closing variant of this logo was also seen on the original airings of the first two seasons of ''Thomas the Tank Engine & Friends'' from 1984 and 1986, respectively, however, current prints of the show and U.S. prints remove this logo.
===3rd Logo (Spring 1988-1995)===
<gallery mode="packed" heights="200">
File:A Central Presentation (1988).jpeg▼
File:A Central Production (1988).png▼
File:A Central Programme (1990s).png▼
File:Central Production (1988).jpeg
File:Zenith Production for Central (1988).jpeg▼
File:Central Production for ITV (1990).png▼
File:Central for ITV (1990).jpeg
▲File:A Central Presentation (1988).jpeg
▲File:A Central Production (1988).png
File:Central Production for ITV (1989).jpeg
▲File:Central Production for ITV (1990).png
File:Central Programme for ITV (1989).jpeg
File:Central Programme for ITV (1989) (2).png
File:Central Television (
▲File:Zenith Production for Central (1988).jpeg
File:Central Production for Meridian (1989).jpeg
▲File:A Central Programme (1990s).png
File:Central Productions (1994) (From - Bullseye).png
File:Central (1994) (From - 13th November 1994 Channel 4 airing of an unknown programme).png
File:Central Productions (1994) (From - Central Weekend Live).png
</gallery>
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'''Variants:'''
* On some programmes like ''The Nuclear Age'' and ''Saracen'', and also at the end of movies and imported programmes, the text just says "'''CENTRAL'''".
** The "'''CENTRAL PRODUCTION'''" and "'''CENTRAL'''" variants of the 1988 animated logo
** A still variant of the 1988 animated logo also exists, which is seen on some episodes of ''Auf Wiedersehen, Pet'' on 1997 UK Gold airings and current UKTV Drama airings, respectively, plastering the 1st logo.
** A version of the 1988 animated logo with the text reading "'''A CENTRAL PRODUCTION FOR CHANNEL FOUR'''" also exists.
** A version of the 1988 animated logo with the text reading "'''A ZENITH PRODUCTION FOR CENTRAL'''" also exists, which is seen on ''Inspector Morse'' from 1989.
* From September 1, 1989 until 1993, the Central cake logo appears less 3D and flatter looking, and the words "{{Font|Times New Roman|''A CENTRAL PRODUCTION FOR''}}" and the 1989 ITV logo both appear below.
** Another 1989 variant which features the flatter looking Central cake logo and the words "{{Font|Times New Roman|''CENTRAL FOR''}}" and the 1989 ITV logo appearing below also exists, which
* Beginning in early 1990, a still version of the 1988 Central ident is used, but with the cake smaller and the fourth and fifth blocks of the cake logo are also recoloured from light green and light blue to green and blue, respectively. The text also now reads "{{Font|Times New Roman|''A CENTRAL PRODUCTION''}}", which appears below the logo.
** A filmed version of the 1990 variant of the logo also exists, which was seen on some drama programmes until 1992. It was also strangely seen on the original airings of some episodes of ''The Dreamstone''.
** Sometimes on the 1990 variant:
*** The Central cake logo would sometimes appear slightly smaller.
*** "PRODUCTION" may be reworded to "PROGRAMME" or "PRESENTATION" (the latter of which
*** The 1989 ITV logo also appears below either the "{{Font|Times New Roman|''A CENTRAL PRODUCTION FOR''}}", "{{Font|Times New Roman|''A CENTRAL PROGRAMME FOR''}}" or "{{Font|Times New Roman|''A CENTRAL PRESENTATION FOR''}}" notice on networked programmes on the 1990 variant of the logo.
*** On programmes produced for Channel 4 such as ''Home Waters'' and the ITV Schools programme ''Good Health: Pets, Pets, Pets'', among others, the text is reworded to "{{Font|Times New Roman|''A CENTRAL PRODUCTION FOR CHANNEL FOUR''}}". Also on the former, the copyright notice which reads "© Channel Four Television (year in Roman numerals)" appears at the bottom of the screen.
* Beginning in 1994, the Central cake logo is larger and more colourful and the text now reads either "{{Font|Times New Roman|''A CENTRAL PROGRAMME''}}" or "{{Font|Times New Roman|''A CENTRAL PROGRAMME FOR''}}" with the 1989 ITV logo below on the latter for networked programmes, which is seen on the 1994 series of ''Blockbusters'', 1994 episodes of ''Family Fortunes'', ''The Upper Hand'' (season 6), ''Soldier Soldier'' (season 4), a March 7, 2023 airing of the ''Peak Practice'' episode "Losing Out" on UKTV Drama, ''Outside Edge'', and also on the original 1994 airing of the ''Mr. Bean'' episode "Back to School, Mr. Bean", respectively, among others. However, some programmes such as ''Sharpe's Company'', ''Sharpe's Enemy'' and ''Sharpe's Honour'' continued to use the 1990 version of the logo.
** Another version of the 1994 variant with the text reading "{{Font|Times New Roman|''A CENTRAL PROGRAMME FOR CHANNEL FOUR''}}" also exists, which was seen at the end of programmes for Channel 4.
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'''Audio Variants:'''
* Sometimes, the synthesized sweep is absent in the seven-note orchestral fanfare, which is mostly heard on the filmed version of the 1988 animated logo.
* On the ''New Faces of '88'' final,
* The ending theme of the programme or none beginning on September 1, 1989.
* On Challenge airings of S10E02 of ''Bullseye'', the high frequency test tone is faintly heard over both the 1990 A Central Production for ITV endcap and the 1999 [[Carlton International]] logo.
'''Availability:''' Seen on the company's programmes from the time-period until 1995. Nowadays, this is either preserved or plastered over.
* Reruns of both ''Family Fortunes'' and ''Bullseye'' episodes from 1988 and 1989 on Challenge have the 1988 animated "Central Production" variant of this logo intact.
* The filmed version of the 1988 animated logo is seen on ''Woof!'' and ''Press Gang'' (both seasons 1 only), respectively, among others.
* The 1988 animated "Central Production" variant of this logo is also seen on ''God, The Universe and Everything Else'' (1988), and ''Saracen'', and was also seen on season 6 of ''Blockbusters'', ''Gardening Time'', ''Playbox'', ''Sob Sisters'', season 3 of ''Sporting Triangles'', ''Tales of Sherwood Forest'', the original 1989 airings of both ''Huxley Pig'' (Season 1 only) and ''Bangers and Mash'', and the final edition of ''Central News at Six'' (South Edition), respectively, among others.
* The filmed version of the 1988 animated "Central" variant of this logo was also seen at the end of the ''Press Gang'' episode "Page One" as part of CITV's Old Skool Weekend in January 2013.
* The videotaped version of the 1988 animated "Central" variant of this logo is also preserved intact on the 1990 UK VHS release of ''Inspector Morse: The Silent World of Nicholas Quinn'' from The Video Collection.
* The "A Central Production for ITV" variant of the 1989 version of
* The
** This also happens on the Challenge airings of both S10E15 and S10E22 of ''Bullseye'', with it followed by the 1999 Carlton International logo on the former and the 2004 [[Granada International]] logo on the latter.
* The 1990 version of the logo is seen on ''Dale's Supermarket Sweep'', ''The Upper Hand'', ''Tots TV'', ''Rosie & Jim'', and the first season of ''The Legends of Treasure Island'', and was also seen on ''Huxley Pig'' and ''Nellie the Elephant'' (both season 2), ''Astro Farm'' (original airings only), ''The Gingerbread Man'', the original 1994 airings of season 2 of the 1992 remake of ''The Tomorrow People'', the ITV Schools programme ''Good Health'', and the final three seasons of ''The $64,000 Question'', respectively, among many others.▼
* The
▲* The 1990 version of
* The "A Central Presentation for ITV" variant of the 1990 version of the logo was also seen on the original airings of the final two seasons of ''Minder'', although it does not appear on current prints thereof for unknown reasons.▼
* The "A Central Programme for ITV" variant of the 1990 version of this logo was also seen on the original airings of ''Huxley Pig'' and ''Nellie the Elephant'' (both season 2), ''The Winjin Pom'', the 1991 reruns of ''The Wombles'', ''Bangers and Mash'' (plastering the 1988 animated "Central Production" variant of this logo), and the second season of ''Thomas the Tank Engine & Friends'' on Children's ITV, ''The Driven Man with Rowan Atkinson'' (following the 1989 [[Tiger Television]] logo), the original airings of season 9 of ''Strike It Lucky'' (following the "Thames Television Production for Central" variant of the 1990 [[Thames (1968-2006)|Thames Television]] endcap), and on the original 1993 airing of the ''Mr. Bean'' episode "Mr. Bean in Room 426" (and is also preserved intact on the original DVD print thereof of the latter).
* The "A Central Presentation for ITV" variant of the 1990 version of the logo was also seen on the original 1994 airings of the ''Mr. Bean'' episodes "Do-It-Yourself Mr. Bean" and "Mind the Baby, Mr. Bean", respectively.▼
▲* The "A Central Presentation for ITV" variant of the 1990 version of
* The "A Central
**
* The "A Central Programme for ITV" variant of the 1990 version of
* The "A Central Programme for ITV" variant of the 1990 version of
*
* The 1990 version of this logo is also seen on some ''Inspector Morse'' VHS releases by BFS Video, as well as the Cineplex Odeon/MCA VHS release of ''Woof!''.
* VHS and DVD releases of ''The Dreamstone'' (including the 2018 German DVD releases thereof) also feature this logo, although on the [[Tempo TV Classics]] DVD releases of the show's first-two seasons (which had [[FilmFair]]'s involvement), the length of time the "A Central Production for ITV" variant of the 1989 version of the logo stays on after the credits end is shortened for the 2004 [[DHX Cookie Jar|Cookie Jar Entertainment]] logo.▼
* Challenge airings of ''Blockbusters'' also have the "A Central Production for ITV" variant of the 1990 version of this logo intact.
* Current prints of ''Sharpe's Eagle'' and ''Sharpe's Company'', ''Sharpe's Enemy'' and ''Sharpe's Honour'' also have the 1990 version of the logo still intact, although current prints of ''Sharpe's Rifles'' plaster it with the 2009 [[ITV Studios Global Distribution|ITV Studios Global Entertainment]] logo instead.▼
▲* VHS and DVD releases of ''The Dreamstone'' (including the 2018 German DVD releases thereof) also feature the 1989 and 1990 versions of this logo, although on the [[Tempo TV Classics]] DVD releases of the show's first-two seasons (which had [[FilmFair]]'s involvement), the length of time the "A Central Production for ITV" variant of the 1989 version of
* The 1994 version of the logo is seen on the 1994 series of ''Blockbusters'', 1994 episodes of ''Family Fortunes'', ''The Upper Hand'' (season 6), ''Soldier Soldier'' (season 4), a March 7, 2023 airing of the ''Peak Practice'' episode "Losing Out" on UKTV Drama, and ''Outside Edge'', respectively, among others.▼
▲* Current prints of ''Sharpe's Eagle'' and ''Sharpe's Company'', ''Sharpe's Enemy'' and ''Sharpe's Honour'' also have the 1990 version of
* The "A Central
▲* The 1994 version of
▲* The "A Central
===4th Logo (1990-1993)===
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{{YouTube|id=N9OU9sI8nzA}}
'''Visuals:''' On a
'''Variant:''' Another version but with the last half of the animation from the 1988 ident instead also exists.
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'''Availability:''' Although it had a short lifespan, it is fairly easy to find, thanks to it preceding the 1995 [[Carlton Productions|Carlton UK Productions]] logo on most programmes produced within said banner.
*
* The latter can also be found on VHS releases, whereas several other programmes such as ''Cadfael'' have this logo intact on some episodes on streaming prints.
* It also survives intact on current prints of the 1995-1996 episodes of ''Sharpe''.
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</gallery>
{{YouTube|id=OS5wpNZcfno}}
'''Visuals:''' The logo from before is now against the same dark
'''Variants:'''
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'''Availability:''' Seen on Central programmes from the time-period until 1998.
*
* It is also seen on Challenge airings of ''Family Fortunes'' episodes from 1997 to 1998.
* It is also seen on ''Sharpe's Revenge'', ''Sharpe's Justice'', and ''Sharpe's Waterloo'', with current prints of them keeping it intact, with it succeeded by the 2013 [[ITV Studios Global Distribution|ITV Studios Global Entertainment]] logo.
*
*
*
===7th Logo (April 27, 1998-September 5, 1999)===
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'''Availability:''' Seen on programmes by Central from the time-period until 1999.
*
* However, later prints of ''Dale's Supermarket Sweep'' which air on Challenge plaster that and the Pearson/Carlton logo with either the 2001 [[Fremantle|FremantleMedia]] logo or the 2018 Fremantle logo, but is still retained on at least one episode.
* The 1998-1999 season (Season 18) of ''Family Fortunes'' also used this and is normally retained whenever Challenge re-broadcasts the series.
* The
{{Chronology|[[ATV Productions]]}}
|
This is the production arm of Central Television, formerly ATV.
Visuals:
Variants:
Technique:
Audio:
Audio Variants:
Availability: Seen on programmes by Central from the time-period until 1984. For its last two years of (official) use, it would be used in tandem with the next logo.
Visuals:
Variants:
Technique:
Audio:
Audio Variants:
Availability: Seen on programmes by Central from the time-period until 1988. For its first two years, the previous logo was used in tandem alongside it.
Visuals: Same as the 1988 Central ident until September 1, 1989, except with the text reading "CENTRAL PRODUCTION", which fades in below the logo.
Variants:
Technique: CGI or a still render.
Audio: Same as the 1988 Central ident until September 1, 1989.
Audio Variants:
Availability: Seen on the company's programmes from the time-period until 1995. Nowadays, this is either preserved or plastered over.
Visuals: On a purple background with moving dark shaded shapes, the cake symbol is formed through a rotating black sphere, which crossfades into said logo. It then rotates and lays flat on the ground, followed by "CENTRAL", while parallel to the object, slides in and rests on top of the cake symbol. Underneath, "A CENTRAL PRESENTATION" fades in and then it, alongside the logo, fades out.
Variant: Another version but with the last half of the animation from the 1988 ident instead also exists.
Technique: CGI.
Audio: A funky percussion soundtrack accompanied with an announcer.
Availability: Only seen on original Central airings of various movies from this period such as An Officer and a Gentleman.
Visuals: On the same grey marble background as the 1995 Carlton UK Productions logo, the cake, now with added shading, is above "A Central Programme".
Variants:
Technique: A still CGI render.
Audio: The ending theme of the programme or none.
Availability: Although it had a short lifespan, it is fairly easy to find, thanks to it preceding the 1995 Carlton UK Productions logo on most programmes produced within said banner.
Visuals: The logo from before is now against the same dark blue cloudy background as the 1997 ident and the text now simply reads "Central programme".
Variants:
Technique: A still CGI render.
Audio: The ending theme of the programme or none.
Availability: Seen on Central programmes from the time-period until 1998.
Visuals: Same as the 1996 Carlton Productions logo but with said company's name replaced with "CENTRAL".
Variants:
Technique: A digital graphic.
Audio: The ending theme of the programme or none.
Availability: Seen on programmes by Central from the time-period until 1999.
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Central Productions |
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