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Opening Variant
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"Presentation" Variant
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"Production" Variant
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1982 Copyright Variant
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1983 Copyright Variant
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'''Visuals:''' Same as the 1988 Central ident until September 1, 1989, except with the text reading "'''CENTRAL PRODUCTION'''", which fades in below the logo.
'''Variants:'''
*
** The 1988 animated logo exists as both filmed and videotaped versions, with the filmed version being seen on ''Woof!'' and ''Press Gang'' (both season 1), respectively.
** A still variant of the 1988 animated logo also exists, which was seen on some episodes of ''Auf Wiedersehen, Pet'' on 1997 UK Gold airings and current UKTV Drama airings, respectively, plastering the 1st logo.
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* From September 1, 1989 until 1993, the Central cake logo appears less 3D and flatter looking and the words "{{Font|Times New Roman|''A CENTRAL PRODUCTION FOR''}}" and the 1989 ITV logo both appear below.
** Another 1989 variant which features the flatter looking Central cake logo and the words "CENTRAL FOR" and the 1989 ITV logo appearing below also exists which was seen on movies and imported programmes.
* Beginning in early 1990, a still version of the 1988 Central ident is used, but with the cake smaller and the fourth and fifth blocks of the cake logo are also recoloured from light green and light blue to green and blue, respectively. The text also now reads "{{Font|Times New Roman|''A CENTRAL PRODUCTION''}}", which appears below the logo.
** A filmed
** Sometimes on the 1990 variant, "PRODUCTION" may be reworded to "PROGRAMME" or "PRESENTATION" (the latter of which appears at the end of movies and imported programmes such as ''The Pink Panther Show'' (1969), ''The Young Doctors'', and ''Home and Away'', among others).
** The 1989 ITV logo also appears underneath either the "{{Font|Times New Roman|A CENTRAL PRODUCTION FOR''}}", "{{Font|Times New Roman|A CENTRAL PROGRAMME FOR''}}" or "{{Font|Times News Roman|A CENTRAL PRESENTATION FOR''}}" notice on networked programmes on the 1990 variant of the logo.
* Beginning in 1994, the Central cake logo is larger and more colourful and the text now reads either "{{Font|Times New Roman|''A CENTRAL PROGRAMME''}}" or "{{Font|Times New Roman|''A CENTRAL PROGRAMME FOR ITV''}}" (with the 1989 ITV logo for the latter on networked programmes), which appears on the 1994 series of ''Blockbusters'', 1994 episodes of ''Family Fortunes'', ''The Upper Hand'' (season 6), ''Soldier Soldier'' (season 4), a March 7, 2023 airing of the ''Peak Practice'' episode "Losing Out" on UKTV Drama, ''Outside Edge'', and also on the original 1994 airing of the ''Mr. Bean'' episode "Back to School, Mr. Bean", respectively, among others. However, some programmes such as ''Sharpe's Company'', ''Sharpe's Enemy'' and ''Sharpe's Honour'' continued to use the 1990 version of the logo.
** Another version of the 1994 variant with the text reading "A CENTRAL PROGRAMME FOR CHANNEL FOUR" also exists, which appears at the end of programmes for Channel 4.
* A superimposed version of the 1994 variant of this logo with the words "A CENTRAL PROGRAMME" also exists, which was seen on ''Central Weekend Live''.
* 1989 (Series 9) episodes of ''Family Fortunes'' use a similar concept from the previous logo, the 1989 version of the endcap is seen inside a box with a orange outline, which again contains the shows credits. It also then zooms in after a few seconds, making the endcap as usual take up the full screen.
** 1990 (Series 10) episodes took a slightly different concept. The credits are now on a cube which rotates to the left and now has a purple outline. The cube eventually turns to the 1990 version of the endcap, which then zooms in per usual to take up the full screen.
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* The ending theme of the programme or none beginning on September 1, 1989.
'''Availability:'''
* Reruns of both ''Family Fortunes'' and ''Bullseye'' episodes from 1988 and 1989 on Challenge have the 1988 animated "Central Production" variant of this logo intact.
* The filmed version of the 1988 animated logo appears on ''Woof!'' and ''Press Gang'' (both seasons 1 only), respectively, among others.
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This is the production arm of Central Television, formerly ATV.
Visuals:
Variants:
Technique:
Audio:
Audio Variants:
Availability: Seen on programmes from the company from this time period until 1984. For its last two years of (official) use, it would be used in tandem with the next logo.
Visuals:
Variants:
Technique:
Audio:
Audio Variants:
Availability: Appears on programmes by Central from the time-period until 1988. For it's first two years, the previous logo was used in tandem alongside it.
Visuals: Same as the 1988 Central ident until September 1, 1989, except with the text reading "CENTRAL PRODUCTION", which fades in below the logo.
Variants:
Technique: CGI or a still render.
Audio: Same as the 1988 Central ident until September 1, 1989.
Audio Variants:
Availability: Appears on the company's programmes from the time-period until 1995. Nowadays, this is either preserved or plastered over.
Visuals: On a purple background with moving dark shaded shapes, the cake symbol is formed through a rotating black sphere, which crossfades into said logo. It then rotates and lays flat on the ground, followed by "CENTRAL", while parallel to the object, slides in and rests on top of the cake symbol. Underneath, "A CENTRAL PRESENTATION" fades in and then it, alongside the logo, fades out.
Technique: CGI.
Audio: A funky percussion soundtrack accompanied with an announcer.
Availability: Only seen on original Central airings of various movies from this period such as An Officer and a Gentleman.
Visuals: On the same grey marble background as the 1995 Carlton UK Productions logo, the cake, now with added shading, is above "A Central Programme".
Variants:
Technique: A still CGI render.
Audio: The ending theme of the programme or none.
Availability: Although it had a short lifespan, it is fairly easy to find, thanks to it preceding the 1995 Carlton UK Productions logo on most programmes produced within said banner.
Visuals: The logo from before is now against the same dark blue cloudy background as the 1997 ident and the text now simply reads "Central programme".
Variants:
Technique: A still CGI render.
Audio: The ending theme of the programme or none.
Availability: Appears on Central programmes from the time-period until 1998.
Visuals: Same as the 1996 Carlton Productions logo but with said company's name replaced with "CENTRAL".
Variants:
Technique: A digital graphic.
Audio: The ending theme of the programme or none.
Availability: It appears on programmes by Central from the time-period until 1999.
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Central Productions |
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