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Opening Variant
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"Presentation" Variant
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"Production" Variant
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1982 Copyright Variant
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1983 Copyright Variant
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'''Variants:'''
* Sometimes, "CENTRAL PRODUCTION" may be reworded to "CENTRAL PRESENTATION". This
* Sometimes, a copyright stamp is added underneath, reading "©Central Independent Television plc. (year)".
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'''Audio Variants:'''
* On 1983 episodes of ''Family Fortunes'',
* On Season 2 episodes of ''Bullseye'', the music is low-toned, which was done to go with the pitch of the show's theme tune.
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'''Availability:''' Appears on programmes by Central from the time-period until 1988. For its first two years, the previous logo was used in tandem alongside it.
* The opening variant of this logo was used on all networked programmes by Central until ITV abolished frontcaps starting on January 1, 1988.
* The opening variant of this logo also appears at the start and end of ''The Worst Witch'' on both the 1988 UK VHS release from [[Screen Legends]], and the 1990 UK VHS re-release thereof from [[The Video Collection]].
* The opening and closing variants of this logo
* The closing variant of this logo was also seen on the original airings of the first two seasons of ''Thomas the Tank Engine & Friends'' from 1984 and 1986, respectively, however, current prints of the show and U.S. prints remove this logo.
* It also appears
===3rd Logo (Spring 1988-1995)===
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** Another 1989 variant which features the flatter looking Central cake logo and the words "CENTRAL FOR" and the 1989 ITV logo appearing below also exists, which appeared at the end of movies and imported programmes.
* Beginning in early 1990, a still version of the 1988 Central ident is used, but with the cake smaller and the fourth and fifth blocks of the cake logo are also recoloured from light green and light blue to green and blue, respectively. The text also now reads "{{Font|Times New Roman|''A CENTRAL PRODUCTION''}}", which appears below the logo.
** A filmed version of the 1990 variant of the logo also exists, which appears on some drama programmes until 1992. It
** Sometimes on the 1990 variant:
*** The Central cake logo would sometimes appear slightly smaller.
*** "PRODUCTION" may be reworded to "PROGRAMME" or "PRESENTATION" (the latter of which
** The 1989 ITV logo also appears below either the "{{Font|Times New Roman|''A CENTRAL PRODUCTION FOR''}}", "{{Font|Times New Roman|''A CENTRAL PROGRAMME FOR''}}" or "{{Font|Times New Roman|''A CENTRAL PRESENTATION FOR''}}" notice on networked programmes on the 1990 variant of the logo.
* Beginning in 1994, the Central cake logo is larger and more colourful and the text now reads either "{{Font|Times New Roman|''A CENTRAL PROGRAMME''}}" or "{{Font|Times New Roman|''A CENTRAL PROGRAMME FOR''}}" with the 1989 ITV logo below on the latter for networked programmes, which appears on the 1994 series of ''Blockbusters'', 1994 episodes of ''Family Fortunes'', ''The Upper Hand'' (season 6), ''Soldier Soldier'' (season 4), a March 7, 2023 airing of the ''Peak Practice'' episode "Losing Out" on UKTV Drama, ''Outside Edge'', and also on the original 1994 airing of the ''Mr. Bean'' episode "Back to School, Mr. Bean", respectively, among others. However, some programmes such as ''Sharpe's Company'', ''Sharpe's Enemy'' and ''Sharpe's Honour'' continued to use the 1990 version of the logo.
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This is the production arm of Central Television, formerly ATV.
Visuals:
Variants:
Technique:
Audio:
Audio Variants:
Availability: Appears on programmes by Central from the time-period until 1984. For its last two years of (official) use, it would be used in tandem with the next logo.
Visuals:
Variants:
Technique:
Audio:
Audio Variants:
Availability: Appears on programmes by Central from the time-period until 1988. For its first two years, the previous logo was used in tandem alongside it.
Visuals: Same as the 1988 Central ident until September 1, 1989, except with the text reading "CENTRAL PRODUCTION", which fades in below the logo.
Variants:
Technique: CGI or a still render.
Audio: Same as the 1988 Central ident until September 1, 1989.
Audio Variants:
Availability: Appears on the company's programmes from the time-period until 1995. Nowadays, this is either preserved or plastered over.
Visuals: On a purple background with moving dark shaded shapes, the cake symbol is formed through a rotating black sphere, which crossfades into said logo. It then rotates and lays flat on the ground, followed by "CENTRAL", while parallel to the object, slides in and rests on top of the cake symbol. Underneath, "A CENTRAL PRESENTATION" fades in and then it, alongside the logo, fades out.
Technique: CGI.
Audio: A funky percussion soundtrack accompanied with an announcer.
Availability: Only seen on original Central airings of various movies from this period such as An Officer and a Gentleman.
Visuals: On the same grey marble background as the 1995 Carlton UK Productions logo, the cake, now with added shading, is above "A Central Programme".
Variants:
Technique: A still CGI render.
Audio: The ending theme of the programme or none.
Availability: Although it had a short lifespan, it is fairly easy to find, thanks to it preceding the 1995 Carlton UK Productions logo on most programmes produced within said banner.
Visuals: The logo from before is now against the same dark blue cloudy background as the 1997 ident and the text now simply reads "Central programme".
Variants:
Technique: A still CGI render.
Audio: The ending theme of the programme or none.
Availability: Appears on Central programmes from the time-period until 1998.
Visuals: Same as the 1996 Carlton Productions logo but with said company's name replaced with "CENTRAL".
Variants:
Technique: A digital graphic.
Audio: The ending theme of the programme or none.
Availability: It appears on programmes by Central from the time-period until 1999.
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Central Productions |
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