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Opening Variant
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"Presentation" Variant
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"Production" Variant
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1982 Copyright Variant
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1983 Copyright Variant
→3rd Logo (Spring 1988-1995): https://www.youtube.com/watch?v=4mKVxikp7Zw |
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* On season 2 episodes of ''Bullseye'', the 1982 jingle is low-toned, which is done to go with the pitch of the show's theme tune.
'''Availability:'''
* These include ''Looks and Smiles'', ''Carols from Christ Church'', ''Family Fortunes'', ''Bullseye'', and early season 1 episodes of the UK version of ''Blockbusters'', among many others.
* Both the opening and closing variants of the logos
* The bylineless "Production" variant
** However, it is plastered on many episodes by the still version of the 1988 animated "Central Production" variant of the 3rd logo on 1997 UK Gold airings and current UKTV Drama airings.
** Despite this, it can still be found on a couple of later Season 1 episodes on UKTV Drama.
* The bylineless "Production" variant is also
===2nd Logo (November 1983-Autumn 1988)===
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* On ''New Faces of '86/'87,'' the 1982 jingle is played by Harry Rabinowitz and his Orchestra.
'''Availability:'''
* These include ''Blockbusters'', ''Boon'', ''Sporting Triangles'', ''Unnatural Causes'', ''The Little Green Man'', ''Decade of Destruction'', ''Gentry'', ''And There's More'', ''Mengele'', and ''Duran Duran: As The Lights Go Down'', ''A Change For the Better'', ''Bullseye'', and ''Family Fortunes'' episodes from this era, among many others.
* The opening variant of this logo was used on all networked programmes by Central until ITV abolished frontcaps starting on January 1, 1988.
* The opening variant of this logo is also
* The closing variant of this logo was also seen on the original airings of the first two seasons of ''Thomas the Tank Engine & Friends'' from 1984 and 1986, respectively, however, current prints of the show and U.S. prints remove this logo.
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'''Variants:'''
* On some programmes like ''The Nuclear Age'' and ''Saracen'', and also at the end of movies and imported programmes, the text just says "'''CENTRAL'''".
** The 1988 animated logo exists as both filmed and videotaped versions, with the filmed version
** A still variant of the 1988 animated logo also exists, which
** A version of the 1988 animated logo with the text reading "'''A CENTRAL PRODUCTION FOR CHANNEL FOUR'''" also exists.
** A version of the 1988 animated logo with the text reading "'''A ZENITH PRODUCTION FOR CENTRAL'''" also exists, which
* From September 1, 1989 until 1993, the Central cake logo appears less 3D and flatter looking, and the words "{{Font|Times New Roman|''A CENTRAL PRODUCTION FOR''}}" and the 1989 ITV logo both appear below.
** Another 1989 variant which features the flatter looking Central cake logo and the words "{{Font|Times New Roman|''CENTRAL FOR''}}" and the 1989 ITV logo appearing below also exists, which appeared at the end of movies and imported programmes.
* Beginning in early 1990, a still version of the 1988 Central ident is used, but with the cake smaller and the fourth and fifth blocks of the cake logo are also recoloured from light green and light blue to green and blue, respectively. The text also now reads "{{Font|Times New Roman|''A CENTRAL PRODUCTION''}}", which appears below the logo.
** A filmed version of the 1990 variant of the logo also exists, which
** Sometimes on the 1990 variant:
*** The Central cake logo would sometimes appear slightly smaller.
*** "PRODUCTION" may be reworded to "PROGRAMME" or "PRESENTATION" (the latter of which appeared at the end of movies and imported programmes such as ''The Pink Panther Show'' (1969), ''The Young Doctors'', and ''Home and Away'', among others).
** The 1989 ITV logo also appears below either the "{{Font|Times New Roman|''A CENTRAL PRODUCTION FOR''}}", "{{Font|Times New Roman|''A CENTRAL PROGRAMME FOR''}}" or "{{Font|Times New Roman|''A CENTRAL PRESENTATION FOR''}}" notice on networked programmes on the 1990 variant of the logo.
* Beginning in 1994, the Central cake logo is larger and more colourful and the text now reads either "{{Font|Times New Roman|''A CENTRAL PROGRAMME''}}" or "{{Font|Times New Roman|''A CENTRAL PROGRAMME FOR''}}" with the 1989 ITV logo below on the latter for networked programmes, which
** Another version of the 1994 variant with the text reading "{{Font|Times New Roman|''A CENTRAL PROGRAMME FOR CHANNEL FOUR''}}" also exists, which
* A superimposed version of the 1994 variant of this logo with the text reading "{{Font|Times New Roman|''A CENTRAL PROGRAMME''}}" also exists, which was seen on ''Central Weekend Live''.
* 1989 (Season 9) episodes of ''Family Fortunes'' use a similar concept from the previous logo, the 1989 version of the endcap is seen inside a box with a orange outline, which again contains the shows credits. It also then zooms in after a few seconds, making the endcap as usual take up the full screen.
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* The ending theme of the programme or none beginning on September 1, 1989.
'''Availability:'''
* Reruns of both ''Family Fortunes'' and ''Bullseye'' episodes from 1988 and 1989 on Challenge have the 1988 animated "Central Production" variant of this logo intact.
* The filmed version of the 1988 animated logo
* The 1988 animated "Central Production" variant of this logo is also
* The filmed version of the 1988 animated "Central" variant of this logo was also
* The 1989 version of the logo
* The 1989 version of the logo was also
* The ''CENTRAL FOR ITV'' variant of the 1989 version of the logo was also
* The 1990 version of the logo
* The "A Central Programme for ITV" variant of the 1990 version of the logo was also
* The "A Central Presentation for ITV" variant of the 1990 version of the logo was also
* The "A Central Presentation for ITV" variant of the 1990 version of the logo was also
** However, it does not appear on the DVD print of the former for unknown reasons, while the DVD print of the latter uses the "A Central Programme for ITV" variant of the 1990 version of the logo instead.
* The "A Central Programme for ITV" variant of the 1990 version of the logo is also
* The "A Central Programme for ITV" variant of the 1990 version of the logo was also
* The "A Central Programme for ITV" variant of the 1990 version of the logo was also
* The 1990 version of the logo is also
* Challenge airings of ''Blockbusters'' also have the "A Central Production for ITV" variant of the 1990 version of the logo intact.
* VHS and DVD releases of ''The Dreamstone'' (including the 2018 German DVD releases thereof) also feature this logo, although on the [[Tempo TV Classics]] DVD releases of the show's first-two seasons (which had [[FilmFair]]'s involvement), the length of time the "A Central Production for ITV" variant of the 1989 version of the logo stays on after the credits end is shortened for the 2004 [[DHX Cookie Jar|Cookie Jar Entertainment]] logo.
* Current prints of ''Sharpe's Eagle'' and ''Sharpe's Company'', ''Sharpe's Enemy'' and ''Sharpe's Honour'' also have the 1990 version of the logo still intact, although current prints of ''Sharpe's Rifles'' plaster it with the 2009 [[ITV Studios Global Distribution|ITV Studios Global Entertainment]] logo instead.
* The 1994 version of the logo
* The "A Central Programme for ITV" variant of the 1994 version of the logo was also
===4th Logo (1990-1993)===
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* The latter can also be found on VHS releases, whereas several other programmes such as ''Cadfael'' have this logo intact on some episodes on streaming prints.
* It also survives intact on current prints of the 1995-1996 episodes of ''Sharpe''.
* It was also
* The "A Central Programme For ITV" variant of this logo is also
* The "A Central Programme For ITV" variant of this logo was also seen at the end of ''A Tribute to Marti Caine''.
* The "A Central Presentation For ITV" variant of this logo was also seen at the end of ''Des O'Connor's Christmas with the Stars'', following the mid-1996 production variant of the 1990 [[Thames (1968-2006)|Thames Television]] endcap.
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* The 1989 ITV logo also appears either below the "'''Central''' programme for" or "'''Central''' presentation for" text on networked programmes.
* From late 1997 until April 1998, the ITV URL also sometimes appears on the bottom right of the screen reading "www.itv.co.uk".
* A zoomed-in version of the 1997 "Central programme for ITV" endcap also exists, which
'''Technique:''' A still CGI render.
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'''Audio:''' The ending theme of the programme or none.
'''Availability:'''
* These include ''Family Fortunes'' and ''Dale's Supermarket Sweep'' episodes from this period, which can only be found through old video recordings, ''Rosie & Jim'', ''Tots TV'', season 3 of ''Wolves, Witches and Giants'', the final two seasons of ''Scratchy & Co.'', seasons three and four of ''Kavanagh QC'', seasons 5 and 6 of ''Peak Practice'', and ''Des O'Connor Tonight'' (following the 1997 [[Thames (1968-2006)|Thames]] logo), among others.
* It is also
* It is also
* It was also seen on 1997 [[ITV1|ITV]] reruns of ''Sharpe's Gold'', ''Sharpe's Battle'' and ''Sharpe's Sword'', which plastered over the 5th logo.
* It was also seen on original prints of ''Sharpe the Legend'', as current prints plaster this with the 1999 [[Carlton International]] logo.
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'''Audio:''' The ending theme of the programme or none.
'''Availability:'''
* These include ''Barbara'', ''Wednesday Night Live'', the final season of ''Take Your Pick!'' (following the 1997 [[Thames (1968-2006)|Thames]] logo), the fourth and final season of ''Wolves, Witches and Giants'', season 5 of ''Kavanagh QC'', season 7 of ''Peak Practice'', and the 1998-1999 season (Season 6) of ''Dale's Supermarket Sweep'', among others.
* However, later prints of ''Dale's Supermarket Sweep'' which air on Challenge plaster that and the Pearson/Carlton logo with either the 2001 [[Fremantle|FremantleMedia]]logo or the 2018 Fremantle logo, but is still retained on at least one episode.
* The 1998-1999 season (Season 18) of ''Family Fortunes'' also used this and is normally retained whenever Challenge re-broadcasts the series.
* The version without the 1989 ITV logo was also
{{Chronology|[[ATV Productions]]}}
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This is the production arm of Central Television, formerly ATV.
Visuals:
Variants:
Technique:
Audio:
Audio Variants:
Availability: Seen on programmes by Central from the time-period until 1984. For its last two years of (official) use, it would be used in tandem with the next logo.
Visuals:
Variants:
Technique:
Audio:
Audio Variants:
Availability: Seen on programmes by Central from the time-period until 1988. For its first two years, the previous logo was used in tandem alongside it.
Visuals: Same as the 1988 Central ident until September 1, 1989, except with the text reading "CENTRAL PRODUCTION", which fades in below the logo.
Variants:
Technique: CGI or a still render.
Audio: Same as the 1988 Central ident until September 1, 1989.
Audio Variants:
Availability: Seen on the company's programmes from the time-period until 1995. Nowadays, this is either preserved or plastered over.
Visuals: On a purple background with moving dark shaded shapes, the cake symbol is formed through a rotating black sphere, which crossfades into said logo. It then rotates and lays flat on the ground, followed by "CENTRAL", while parallel to the object, slides in and rests on top of the cake symbol. Underneath, "A CENTRAL PRESENTATION" fades in and then it, alongside the logo, fades out.
Variant: Another version but with the last half of the animation from the 1988 ident instead also exists.
Technique: CGI.
Audio: A funky percussion soundtrack accompanied with an announcer.
Availability: Only seen on original Central airings of various movies from this period such as An Officer and a Gentleman.
Visuals: On the same grey marble background as the 1995 Carlton UK Productions logo, the cake, now with added shading, is above "A Central Programme".
Variants:
Technique: A still CGI render.
Audio: The ending theme of the programme or none.
Availability: Although it had a short lifespan, it is fairly easy to find, thanks to it preceding the 1995 Carlton UK Productions logo on most programmes produced within said banner.
Visuals: The logo from before is now against the same dark blue cloudy background as the 1997 ident and the text now simply reads "Central programme".
Variants:
Technique: A still CGI render.
Audio: The ending theme of the programme or none.
Availability: Seen on Central programmes from the time-period until 1998.
Visuals: Same as the 1996 Carlton Productions logo but with said company's name replaced with "CENTRAL".
Variants:
Technique: A digital graphic.
Audio: The ending theme of the programme or none.
Availability: Seen on programmes by Central from the time-period until 1999.
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Central Productions |
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