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Opening Variant
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"Presentation" Variant
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"Production" Variant
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1982 Copyright Variant
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1983 Copyright Variant
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'''Visuals:'''
* '''Opening:''' Same as the station ID of the era.
* '''Closing:''' On the same dark {{color|blue}} background, a flat white planet with a rainbow crescent inside is seen above the text "CENTRAL PRODUCTION", set in the same font as the opening logo.
'''Variants:'''
* Sometimes, "CENTRAL PRODUCTION" may be reworded to "CENTRAL PRESENTATION". This
* Sometimes, a copyright stamp is added underneath, reading "©Central Independent Television plc. (year)".
'''Technique:'''
* '''Opening:''' Advanced early computer animation, likely done on an Oxberry animation stand.
* '''Closing:''' A still render.
'''Audio:'''
* '''Opening:''' Same as the station ID of the era.
* '''Closing:''' The ending theme of the programme or none.
'''Audio Variants:'''
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'''Availability:''' Seen on programmes by Central from the time-period until 1984. For its last two years of (official) use, it would be used in tandem with the next logo.
*
* Both the opening and closing variants of the logos are intact on Challenge airings of both ''Family Fortunes'' and ''Bullseye'' episodes from this period.
* The bylineless "Production" variant is seen on Season 1 episodes of ''Auf Wiedersehen, Pet''.
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'''Visuals:'''
* '''Opening:''' Same as the station ID of the era.
* '''Closing:''' Same concept as the previous logo, except the moon's rainbow shading is more blended and detail and the logo is now against a black background.
'''Variants:'''
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'''Technique:'''
* '''Opening:''' Computerized effects.
* '''Closing:''' A still render.
'''Audio:'''
* '''Opening:''' Same as the station ID of the era.
* '''Closing:''' The ending theme of the programme or none.
'''Audio Variants:'''
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'''Availability:''' Seen on programmes by Central from the time-period until 1988. For its first two years, the previous logo was used in tandem alongside it.
*
* The opening variant of this logo was used on all networked programmes by Central until ITV abolished frontcaps starting on January 1, 1988.
* The opening variant of this logo is also intact at the start and end of ''The Worst Witch'' on both the 1988 UK VHS release from [[Screen Legends]], and the 1990 UK VHS re-release thereof from [[The Video Collection]].
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'''Availability:''' Although it had a short lifespan, it is fairly easy to find, thanks to it preceding the 1995 [[Carlton Productions|Carlton UK Productions]] logo on most programmes produced within said banner.
*
* The latter can also be found on VHS releases, whereas several other programmes such as ''Cadfael'' have this logo intact on some episodes on streaming prints.
* It also survives intact on current prints of the 1995-1996 episodes of ''Sharpe''.
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'''Availability:''' Seen on Central programmes from the time-period until 1998.
*
* It is also seen on Challenge airings of ''Family Fortunes'' episodes from 1997 to 1998.
* It is also seen on ''Sharpe's Revenge'', ''Sharpe's Justice'', and ''Sharpe's Waterloo'', with current prints of them keeping it intact, with it succeeded by the 2013 [[ITV Studios Global Distribution|ITV Studios Global Entertainment]] logo.
* It was also seen on the 1997 [[ITV1|ITV]] reruns of ''Sharpe's Gold'', ''Sharpe's Battle'' and ''Sharpe's Sword'', which plastered over the 5th logo.
* It was also seen on original prints of ''Sharpe the Legend'', as current prints plaster this with the 1999 [[Carlton International]] logo.
* It was also seen on a December 8, 1997 rerun of the ''Mr. Bean'' episode "Mind the Baby, Mr. Bean".
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'''Availability:''' Seen on programmes by Central from the time-period until 1999.
*
* However, later prints of ''Dale's Supermarket Sweep'' which air on Challenge plaster that and the Pearson/Carlton logo with either the 2001 [[Fremantle|FremantleMedia]] logo or the 2018 Fremantle logo, but is still retained on at least one episode.
* The 1998-1999 season (Season 18) of ''Family Fortunes'' also used this and is normally retained whenever Challenge re-broadcasts the series.
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This is the production arm of Central Television, formerly ATV.
Visuals:
Variants:
Technique:
Audio:
Audio Variants:
Availability: Seen on programmes by Central from the time-period until 1984. For its last two years of (official) use, it would be used in tandem with the next logo.
Visuals:
Variants:
Technique:
Audio:
Audio Variants:
Availability: Seen on programmes by Central from the time-period until 1988. For its first two years, the previous logo was used in tandem alongside it.
Visuals: Same as the 1988 Central ident until September 1, 1989, except with the text reading "CENTRAL PRODUCTION", which fades in below the logo.
Variants:
Technique: CGI or a still render.
Audio: Same as the 1988 Central ident until September 1, 1989.
Audio Variants:
Availability: Seen on the company's programmes from the time-period until 1995. Nowadays, this is either preserved or plastered over.
Visuals: On a purple background with moving dark shaded shapes, the cake symbol is formed through a rotating black sphere, which crossfades into said logo. It then rotates and lays flat on the ground, followed by "CENTRAL", while parallel to the object, slides in and rests on top of the cake symbol. Underneath, "A CENTRAL PRESENTATION" fades in and then it, alongside the logo, fades out.
Variant: Another version but with the last half of the animation from the 1988 ident instead also exists.
Technique: CGI.
Audio: A funky percussion soundtrack accompanied with an announcer.
Availability: Only seen on original Central airings of various movies from this period such as An Officer and a Gentleman.
Visuals: On the same grey marble background as the 1995 Carlton UK Productions logo, the cake, now with added shading, is above "A Central Programme".
Variants:
Technique: A still CGI render.
Audio: The ending theme of the programme or none.
Availability: Although it had a short lifespan, it is fairly easy to find, thanks to it preceding the 1995 Carlton UK Productions logo on most programmes produced within said banner.
Visuals: The logo from before is now against the same dark blue cloudy background as the 1997 ident and the text now simply reads "Central programme".
Variants:
Technique: A still CGI render.
Audio: The ending theme of the programme or none.
Availability: Seen on Central programmes from the time-period until 1998.
Visuals: Same as the 1996 Carlton Productions logo but with said company's name replaced with "CENTRAL".
Variants:
Technique: A digital graphic.
Audio: The ending theme of the programme or none.
Availability: Seen on programmes by Central from the time-period until 1999.
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Central Productions |
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