Draft:ITV1/Television Idents

ITV

1st Logo (1950s)

Logo: Just the words "INDEPENDENT TELEVISION" stacked on top of each other.

FX/SFX: None, its a still logo.

Music/Sounds: None, but may contain music or a continuity announcer.

Availability: Extinct.

Editor's Note: TBA.

2nd Logo (1980s-1989)

Logo: On a dark blue striped background, we see the big yellow letters "ITV". Beneath that is "PRESENTS" in white.

Variant: Sometimes the logo appears on a light blue background and the "ITV" logo is in 3D and is facing downwards. "PRESENTS" is much thinner than in the first logo.

FX/SFX: Possibly none.

Music/Sounds: Possibly none.

Availability: Extinct.

Editor's Note: TBA.

3rd Logo (September 1, 1989-October 4, 1998)

Standard Logo:

Variants:

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Logo: On a white background, we see the 2013 ITV logo and the word "S T U D I O S" appear letter by letter. Two curved shadows slide in as well.

Variant: For its American and Australian divisions, either "AMERICA™", "AUSTRALIA" or "NORDIC" (depending on the region) appears below in the same matter as "S T U D I O S". For programs distributed internationally and on DVD, the words "GLOBAL ENTERTAINMENT" appear below in the same manner as "S T U D I O S". This variant plays slower than the normal logo.

FX/SFX: The letters fading/flipping and shadows sliding in.

Music/Sounds: A three-note synth theme. Some shows might have the end theme of the program playing over it (episodes of Knightmare on Challenge has the end of the show's theme playing over the "GLOBAL ENTERTAINMENT" logo). An extended version of the theme has the notes drawn out a little longer. On The Chase USA broadcasts on Challenge, a low-tone version of the GLOBAL ENTERTAINMENT variant exists due to it plastering the ITV Studios America logo, but keeping the original audio.

Availability: Depending on the variant:

Normal: Current. Should be at the end of ITV productions in the UK.
Global Entertainment Version: Common, as this version is normally the variant used to plaster older logos. it plasters the Anglia logo on the first two seasons of Knightmare (seasons 3 and 4 retain the 'Anglia Production for ITV' end card) and the Central logo on various episodes of Family Fortunes on Challenge, as well as the 1994 series of Blockbusters on the same channel. The low-tone version plasters the ITV Studios America logo all season 1 and all but one season 2 episodes of The Chase USA when it airs on Challenge. As of recent, it's starting to plaster the 1st ITV Studios logo on 2010-onwards episodes of The Chase when repeated on Challenge.
International Variants: For the American version, it can be seen on new episodes of The Bill Cunningham Show, Hell's Kitchen, Kitchen Nightmares, and America Now, and appears as an in-credit logo on The Chase USA. The Australian variant can be seen on I'm a Celebrity...Get Me Out of Here! on Ten, Shaun Micallef's Mad As Hell on ABC, The Chase Australia and Hell's Kitchen Australia on Seven. The Nordic variant could be spotted on the Finnish talk show Elämää Pelissä on Yle TV1.

Editor's Note: TBA.