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{{PageButtons2|type=Television Idents|Continuity Bumpers=1}} |
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{{DescriptionsIncomplete}} |
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{{Draft|decline=Yes|decliner=Camenati|reason=<br> |
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{{PageCredits|description=mr3urious, Michael Bass, THELOGOfactory1.12, rj4712 and LoganStuff|capture=mr3urious, EnormousRat and countdowngoofs|edits=thehugetvfan and Wyraachur}} |
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# The Variants (or idents in this case)are inconsistently described. Some idents are either not described like the others (1st ITV1 ident), or have none described, likely just the lazy "Depends on the ident" phrase in its place (1st and 2nd ITV (second era) idents), in spite of some of the other sections having descriptions for them. |
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# Speaking of inconsistency, "Idents" is a bolded subsection in the 1st ITV1 ident, but the rest are categorized under the "Variants". |
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# The Availability in the 2nd section makes mention of personal uploads. If they deserve to be mentioned, then every other article on the wiki may as well (not saying they should). |
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# There are two uses of POV terms (specifically "we") |
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# Expand the description of the logo itself. Some of them do have it described, others do not. |
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}} |
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{{PageCredits|description=mr3urious, Michael Bass, THELOGOfactory1.12, rj4712 and LoganStuff|capture=mr3urious, EnormousRat, countdowngoofs and Gilby1385|edits=thehugetvfan, Wyraachur and Michael Kenchington}} |
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===Background=== |
===Background=== |
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''' |
'''ITV1''' is a British free-to-air commercial television network. It was launched in September 22, 1955 as '''Independent Television''' to provide competition to the government-funded [[BBC Television|BBC]]. Since the passing of the Broadcasting Act 1990, its legal name has been '''Channel 3''' to distinguish it from the other analog TV networks at the time, [[BBC One]], [[BBC Two]], and [[Channel 4]]. Once being a federation of separate regional companies, today, ITV1 serves most of the United Kingdom under a unified brand (except for Scotland with [[Scottish Television/STV|STV]], and Northern Ireland with [[Ulster Television/UTV|UTV]] for local programming and news). |
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{{SeparateTOC |
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|ITV (first era)| |
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{{ImageTOC |
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|ITV_(1950s).jpg|1st ID (1950s) |
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|ITV_-_CLG_Wiki_.jpg|2nd ID (Get Ready) (September 1, 1989-October 4, 1998) |
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|ITV_(UK)_-_CLG_Wiki_L.jpg|3rd ID (Hearts) (November 8, 1999-October 27, 2002) |
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}} |
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|ITV1 (first era)| |
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{{ImageTOC |
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|ITV1_(2003).jpg|1st Ident (October 28, 2002-October 31, 2004) |
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|ITV1_(2004).jpg|2nd Ident (November 1, 2004-January 15, 2006) |
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|ITV1_(January_2006).jpg|3rd Ident (January 16-November 12, 2006) |
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|ITV1_(September_2006).jpg|4th Ident (November 13, 2006-January 13, 2013) |
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}} |
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|ITV (second era)| |
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{{ImageTOC |
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|ITV-2013-ID-LIFEBOAT-1-2.jpg|1st Ident (January 14, 2013-December 31, 2018) |
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|ITV_(2020).webp|2nd Ident (ITV Creates) (January 1, 2019-November 15, 2022) |
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}} |
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|ITV1 (second era)| |
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{{ImageTOC |
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|ITV1 ID - Train Station - 2022.png|ID (November 15, 2022-) |
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}} |
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}} |
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==ITV (first era)== |
==ITV (first era)== |
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===1st |
===1st ID (1950s)=== |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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ITV (1950s).jpg |
ITV (1950s).jpg |
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</gallery> |
</gallery> |
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''' |
'''Visuals:''' The text "'''INDEPENDENT TELEVISION'''" stacked on top of each other. |
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'''Technique:''' It appears to be a printed card. |
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'''FX/SFX:''' None. |
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''' |
'''Audio:''' None, but may contain music or a continuity announcer. |
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'''Availability:''' This logo was seen during the ITV strike of 1968, when they ran a nationwide service. |
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'''Availability:''' Extinct. |
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===2nd ID (Get Ready) (September 1, 1989-October 4, 1998)=== |
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'''Editor's Note:''' None. |
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<tabber>Standard Logo= |
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===2nd Logo (1980s-1989)=== |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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File:ITV - CLG Wiki .jpg|Generic (ending) |
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ITV presents (1980s).jpg |
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ITV (1980s-1989).jpg |
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</gallery> |
</gallery> |
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|-|Variants= |
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'''Logo:''' On a {{color|darkblue|dark blue}} striped background, we see the big letters "{{color|gold|'''ITV'''}}". Beneath that is "'''PRESENTS'''" in white. |
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'''Variant:''' Sometimes, the logo appears on a {{color|deepskyblue|light blue}} background and the "{{color|gold|'''ITV'''}}" logo is in 3D and is facing downwards. "PRESENTS" is much thinner than in the first logo. |
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'''FX/SFX:''' None. |
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'''Music/Sounds:''' None. |
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'''Availability:''' Extinct. |
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'''Editor's Note:''' None. |
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===3rd Logo (September 1, 1989-October 4, 1998)=== |
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<center>'''''Standard Logo:'''''</center> |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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File:Anglia Television (1989-1991).jpg|Anglia (river) |
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ITV - CLG Wiki .jpg |
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File:ITV 1989 Anglia ident (unused).png|Anglia (finished product) |
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</gallery> |
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File:Border Television (1989-1995).jpg|Border (river) |
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<center>'''''Variants:'''''</center> |
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File:ITV (UK) - CLG Wiki.jpg|Border (finished product) |
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<gallery mode="packed" heights="200"> |
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File:Central Television (1989).jpg|Central (river) |
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File:ITV (UK) - CLG Wiki A.jpg|Central (finished product) |
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ITV 1989 Anglia ident (unused).png |
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File:Channel Television (1989-1991) A.jpg|Channel Television (river) |
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File:Channel Television (1989).png|Channel Television (finished product) |
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ITV (UK) - CLG Wiki.jpg |
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File:Granada Television (1989).jpg|Granada (river, unused) |
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ITV (UK) - CLG Wiki |
File:ITV (UK) - CLG Wiki B.jpg|Granada (finished product, unused) |
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File:ITV Granada (used, 1989).png|Granada (finished product, used) |
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Channel Television (1989-1991) A.jpg |
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File:Grampian Television (1989-1999).jpg|Grampian Television (river) |
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File:Grampian Television (1989).jpg|Grampian Television (finished product) |
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File:HTV (1989).jpg|HTV (river/later finished product, standard) |
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ITV (UK) - CLG Wiki B.jpg |
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File:HTV Cymru Wales (1989).jpg|HTV (river/later finished product, Cymru Wales) |
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Grampian Television (1989-1999).jpg |
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File:HTV West (1989).jpg|HTV (river/later finished product, West) |
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Grampian Television (1989).jpg |
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File:HarlechHTV - CLG Wiki.jpg|HTV (early finished product, standard) |
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HTV (1989).jpg |
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File:ITV (UK) - CLG Wiki C.jpg|HTV (early finished product, Cymru Wales) |
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HTV Cymru Wales (1989).jpg |
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File:HarlechHTV - CLG Wiki A.jpg|HTV (early finished product, West) |
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HTV West (1989).jpg |
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File:London Weekend Television (1989-1992).jpg|London Weekend Television (river) |
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HarlechHTV - CLG Wiki.jpg |
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ITV (UK) - CLG Wiki |
File:ITV (UK) - CLG Wiki D.jpg|London Weekend Television (finished product) |
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File:Scottish Television (1989-1990).jpg|Scottish Television (river) |
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HarlechHTV - CLG Wiki A.jpg |
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File:ITV (UK) - CLG Wiki E.jpg|Scottish Television (finished product) |
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File:Television South West (1989).jpg|Television South West (river) |
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ITV (UK) - CLG Wiki D.jpg |
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File:ITV (UK) - CLG Wiki F.jpg|Television South West (finished product) |
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Scottish Television (1989-1990).jpg |
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File:Thames Television (1989).jpg|Thames Television (river, 1989-90) |
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ITV (UK) - CLG Wiki E.jpg |
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Television |
File:Thames Television (1990).jpg|Thames Television (river, 1990-91) |
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ITV (UK) - CLG Wiki |
File:ITV (UK) - CLG Wiki G.jpg|Thames Television (finished product, 1989-90) |
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Thames Television |
File:ITV-Thames Television 1989.jpg|Thames Television (finished product, 1990-91) |
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File:TVS Television (1989).jpg|TVS Television (river) |
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ITV (UK) - CLG Wiki |
File:ITV (UK) - CLG Wiki H.jpg|TVS Television (finished product) |
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File:Tyne Tees Television (1989).jpg|Tyne Tees Television (river) |
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File:ITV (UK) - CLG Wiki I.jpg|Tyne Tees Television (finished product) |
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TVS Television (1989).jpg |
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File:Ulster Television (1989).jpg|Ulster Television (river) |
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ITV (UK) - CLG Wiki H.jpg |
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File:ITV (UK) - CLG Wiki J.jpg|Ulster Television (finished product) |
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File:Yorkshire Television (1989-1995).jpg|Yorkshire Television (river) |
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ITV (UK) - CLG Wiki I.jpg |
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File:ITV (UK) - CLG Wiki K.jpg|Yorkshire Television (finished product, 1989-90) |
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File:ITV Yorkshire (1990).png|Yorkshire Television (finished product, 1991-94) |
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ITV (UK) - CLG Wiki J.jpg |
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Yorkshire Television (1989-1995).jpg |
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ITV (UK) - CLG Wiki K.jpg |
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</gallery> |
</gallery> |
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|-|Video= |
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{{YouTube|id=teUcT7j1lhU}} |
{{YouTube|id=teUcT7j1lhU}} |
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</tabber> |
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'''Note:''' This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around |
'''Note:''' This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around 8 p.m. British Time on September 1, 1989. |
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'''Visuals:''' On a black background, a "river" of colours are seen. On top of the river, is the franchise's logo and below it is the franchise name in the Palatino font. The logo then wavers and disperses into the river, and in its place, various images of ITV shows fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "{{Font|Times New Roman|'''I'''}}" and "{{Font|Times New Roman|'''T'''}}", followed by half of the letter "{{Font|Times New Roman|'''V'''}}", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "{{Font|Times New Roman|'''V'''}}", containing part of the franchise's logo. The river fades out. |
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'''Nicknames:''' "ITV Generic", "Get Ready" |
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'''Logo:''' On a black background, a "river" of colours are seen. On top of the river is the franchise's logo and below it is the franchise name in an italicized serif font. The logo wavers and disperses into the river, and in its place, various images of ITV programs fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "{{Font|Times New Roman|'''I'''}}" and "{{Font|Times New Roman|'''T'''}}", followed by half of the letter "{{Font|Times New Roman|'''V'''}}", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "{{Font|Times New Roman|'''V'''}}", containing part of the franchise's logo. The river fades out. |
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'''Franchise Variants:''' The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows: |
'''Franchise Variants:''' The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows: |
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*[[ |
*[[Anglia Television]]: Three {{color|blue}} and two {{color|gold|yellow}} triangles from the "flag", along with part of the {{color|deepskyblue|light blue}} background. This was not used on-air, due to the Anglia flag being introduced a year prior to the generic branding and probably either because too little of the flag was used, or that the colors that were displayed in this ID are the opposite from its' actual logo. |
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*[[ |
*[[Border Television]]: Part of the "'''''{{color|deepskyblue|B}}'''''" in the Border logo against a {{color|darkblue|dark blue}} background. Used until 1993. |
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*[[Central Independent Television |
*[[Central Independent Television|Central]]: The rainbow colours in the "CGI cake". Used sparingly until 1990. |
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*[[ |
*[[Channel Television]]: Part of the "{{color|gold|'''C'''}}" from the "CTV stripes" against a {{color|blue}} background. This was not used on-air, as they opted to go for their own IDs. |
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*[[ |
*[[Grampian Television]]: Most of the Scottish saltire, with the bottom section of the triangle in a lighter shade of {{color|blue}}. Used until October 4, 1998, longer than any of the other variants. |
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*[[Granada Television |
*[[Granada Television|Granada]]: The upper part of the {{color|gold|yellow}} "G-arrow" with a section missing, against a purple background. This was not used on-air, probably because the line connecting the arrowhead was missing. |
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*[[HTV |
*[[Harlech Television/HTV|Harlech Television]]: The "H" from the "aerial" against a background of two shades of {{color|blue}}. Used until 1992. |
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*[[London Weekend Television |
*[[London Weekend Television|London Weekend]]: The {{color|blue}}, white and red stripes, with the upper left section of the triangle in {{color|gray}}. Used until August 1992. |
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*[[Scottish Television/STV |
*[[Scottish Television/STV|Scottish Television]]: The lower right part of the "thistle" in {{color|deepskyblue|light blue}} against a {{color|darkblue|dark blue}} background. Used until December 1989, being the shortest-lived ID of any ITV franchise ever. |
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*[[TVS Television |
*[[TVS Television|TVS]]: The "{{color|steelblue|'''S'''}}" from the TVS logotype in {{color|steelblue|silvery blue}}, against a background of whitish {{color|gray}} on the left and {{color|darkblue|dark blue}} on the right. This was not used on-air. |
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*[[Television South West |
*[[Television South West|TSW]]: The upper part of the "hills" with part of the {{color|blue}} stripe at the bottom. This was also not used on-air. |
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*[[ |
*[[Thames Television]]: The London landmarks against a {{color|blue}} background, with three wavy {{color|blue}} lines below representing the river Thames, and the bottom section of the triangle in {{color|darkorange|dark orange}}. Used until August 31, 1990 (see below). |
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*[[ |
*[[Tyne Tees Television]]: The left part of the "{{color|blue|'''TTTV'''}}" against a {{color|gold|yellow}} background (evoking their "Flowing Rivers" ident from 1988). Used until 1991. |
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*[[Ulster Television/UTV |
*[[Ulster Television/UTV|Ulster Television]]: Part of the {{color|blue}} border and {{color|gold|yellow}} zigzag from the version of the "oscilloscope" then used, against a {{color|gainsboro|light gray}} background. This was not used on-air. |
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*[[ |
*[[Yorkshire Television]]: The left half of the {{color|gold|yellow}} chevron against a {{color|darkblue|dark blue}} background. Used until 1990 (see below). |
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'''Other Variants:''' |
'''Other Variants:''' |
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*On occasion, the default logo would be used, which had no franchise name displayed at the bottom and had an ordinary {{color|blue}} triangle with three lines cut into its left side (a la the then-current [[Viva Films |
*On occasion, the default logo would be used, which had no franchise name displayed at the bottom and had an ordinary {{color|blue}} triangle with three lines cut into its left side (a la the then-current [[Viva Films|VIVA Films]] logo). |
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*Central used a variant which combined the company's existing "CGI Cake" animation with the ITV animation. This did not use the David Dundas music. |
*Central used a variant which combined the company's existing "CGI Cake" animation with the ITV animation. This also did not use the David Dundas music. |
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*Granada did not use its ITV logo but did occasionally use a variant combining its existing |
*Granada did not use its ITV logo but did occasionally use a variant combining its' existing ID with the normal logo above. |
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* Harlech had two different text variations of the ident. Depending on part of the region it served, "''CYMRU WALES''" would be used for Wales and "''WEST''" for the west of England. |
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*HTV also had their ITV logos re-edited to consist simply of the "aerial" on the river, with the station name quickly moving in below from the left of the screen. This re-edited version was used until 31 December 1992. |
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**Later on, HTV had their ITV logos re-edited to consist simply of the "aerial" on the river, with the station name quickly moving in below from the left of the screen. This re-edited version was used until December 31, 1992. |
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*Thames unveiled a new triangle logo on September 3, 1990 and consequently incorporated it into a second version of its ITV logo, which was used only before networked programs until October 1991. |
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*Thames unveiled a new triangle logo on September 3, 1990 and consequently incorporated it into a second version of its ITV logo, which was used only before networked shows until October of 1991. |
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*Yorkshire in January 1991 had its ITV logo re-edited, so that the full chevron appeared in place of the triangle before moving to the center of the screen as "ITV" faded out. This was used until October 1994. |
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*Yorkshire in January of 1991 had its ITV logo re-edited, so that the full chevron appeared in place of the triangle before moving to the centre of the screen as "ITV" faded out. This was used until October of 1994. |
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*A long variant exists starting with the first part of the logo being long. |
*A long variant exists starting with the first part of the logo being long. |
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'''Technique:''' A mix of live-action and computer animation effects, designed by English Markell Pockett. |
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'''FX/SFX:''' The "river" and the ghost-like appearances of the images. |
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'''Music/Sounds:''' A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare, sometimes with the flute echoing at the end. Composed by David Dundas as an ITV jingle. A continuity announcement may be used, as well. |
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'''Audio:''' A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare, sometimes with the flute echoing at the end. Composed by David Dundas as an ITV jingle. A continuity announcement may be used, as well. The jingle was adopted from the [https://www.youtube.com/watch?v=iIB6chUUu5I full theme.] |
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'''Music/Sounds Variant:''' Central's ITV logo used the company's existing jingle instead of the David Dundas music, or it was mixed up with Central's own ident. |
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'''Audio Variant:''' Central's ITV logo used the company's existing synthesised variant of the 1988 jingle instead of the David Dundas music, or it was mixed up with Central's own ident. |
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'''Availability:''' They are all extinct but have been preserved by logo enthusiasts in the UK. As mentioned above, while some were actually used, some never appeared on-air. |
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''' |
'''Legacy:''' This logo is a favorite of many UK logo enthusiasts, although some of the regional logos don't fit the vertical triangle too well (particularly in the cases of Channel Television, Ulster Television, TVS Television, Grampian Television, and Tyne Tees). |
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=== |
===3rd ID (Hearts) (November 8, 1999-October 27, 2002)=== |
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<center>'''''Standard |
<center>'''''Standard Visuals:'''''</center> |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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ITV (UK) - CLG Wiki L.jpg |
ITV (UK) - CLG Wiki L.jpg |
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ITV - CLG Wiki Q.jpg |
ITV - CLG Wiki Q.jpg |
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</gallery> |
</gallery> |
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{{YouTube|id=PBDSBcqHUuo}} |
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'''Visuals:''' A short film plays, which culminates in the appearance of a heart. The heart flashes, which transitions to a {{color|blue}} background with spinning heart panels segmented in three. The franchise name/logo appears with a {{color|blue}} border surrounding the logo, and at the bottom of the border in a {{color|blue}} square are the letters "{{color|gold|'''itv'''}}". This logo was only used by Granada or UNM-owned stations, as Carlton opted for a different version featuring stars. |
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'''Nicknames:''' "TV From The Heart", "ITV Generic II" |
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'''Franchise Variants:''' The symbols and the fonts of the name that was used varied depending on the franchise, these variants were as followed: |
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'''Logo:''' A short film plays, which culminates in the appearance of a heart. The heart flashes, which transitions to a {{color|blue}} background with spinning heart panels segmented in three. The franchise name/logo appears with a {{color|blue}} border surrounding the logo, and at the bottom of the border in a {{color|blue}} square are the letters "{{color|gold|'''itv'''}}". This logo was only used by Granada or UNM-owned stations, as Carlton opted for a different version featuring stars. |
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* [[Anglia Television]]: The 1988 "triforce" symbol above with the font set in Bembo. |
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'''Variants:''' |
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* [[Border Television]]: The symbol is not shown here and the font is set in Palatino. |
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*If the franchise's logo was separate from their name (e.g. Granada's G symbol), it would appear above the franchise's name. Strangely, Border Television didn't even have its symbol. |
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* [[Channel Television]]: The 1999 "heart and globe" symbol above with the font set in Optima. This was not used on air, as they opted to use their ID. |
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*For continuity announcements during nighttime programs, a default version would be used, in which only the ITV logo would be displayed. |
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* [[Granada Television|Granada]]: The 1968 "G and Arrow" symbol above with the font set in Times New Roman. |
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*There would be some {{color|gold|golden}} panels used in the daytime, and in the nighttime, they would be all {{color|blue}}. |
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* [[Harlech Television/HTV|Harlech Television]]: The 1993 "HTV" symbol in the center without any additional text below. However, this was altered on July 2, 2001 after Carlton purchased HTV, but the end result was the same. |
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* [[London Weekend Television|London Weekend]]: The 1996 "LWT" symbol in the center without any additional text below. However, this was retired on March 19, 2000. |
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* [[Meridian Television]]: The 1991 "sun and moon" symbol above with the font set in Classical Garamond. |
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* [[Tyne Tees Television]]: The 1998 "TTTV" symbol above with the font set in Friz Quadrata. |
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* [[Yorkshire Television]]: The 1996 "chevron" symbol above with the font set in Bank Gothic. |
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'''Trivia:''' Starting with these idents, these are now produced in 16:9 widescreen (it was cropped to 4:3 on home recordings). |
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'''Other Variants:''' |
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*For continuity announcements during nighttime shows, a default version would be used, in which only the ITV/ITV1 logo would be displayed. |
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*There would be some golden panels used in the daytime, and in the nighttime, they would be all {{color|blue}}. |
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*Starting on August 11, 2001, during the switch to ITV1, a "{{color|blue|1}}" inside a {{color|gold|yellow}} square was added next to the ITV logo, which has been made significantly larger. |
*Starting on August 11, 2001, during the switch to ITV1, a "{{color|blue|1}}" inside a {{color|gold|yellow}} square was added next to the ITV logo, which has been made significantly larger. |
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*Sometimes, the short film is skipped, and the animation is used instead. The franchise name/logo appears via a Matrix-like "digitizing" effect. |
*Sometimes, the short film is skipped, and the animation is used instead. The franchise name/logo appears via a Matrix-like "digitizing" effect. |
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*A endboard version for Border Television's variant (either animated or static) exists. |
*A endboard version for Border Television's variant (either animated or static) exists. |
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'''Technique:''' A combination of live-action and computer animation, designed by English & Pockett. |
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'''FX/SFX:''' The spinning hearts and the "digitizing" effect. |
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'''Music/Sounds:''' A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare. |
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'''Audio:''' A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare. |
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'''Availability:''' Extinct, but this is one of ITV's generic logos, and as such appears elsewhere with a different logo. |
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''' |
'''Legacy:''' This was an unpopular logo among many, due to the consolidation of the unique visual identities of ITV into one. Though at least it tried to keep the original regional logos (with the exception of Border Television's symbol) unlike its successors. |
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==ITV1== |
==ITV1 (first era)== |
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===Background=== |
===Background=== |
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On October 28, 2002, most ITV franchises dropped their in-air branding, adopting a unified "'''ITV1'''" brand. On 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form "ITV plc". |
On October 28, 2002, most ITV franchises dropped their in-air branding, adopting a unified "'''ITV1'''" brand, though some franchises continued to use their name on-air in some form until the 2013 rebrand. On February 2, 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form "ITV plc". |
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===1st Ident (October 28, 2002-October 31, 2004)=== |
===1st Ident (October 28, 2002-October 31, 2004)=== |
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File:ITV1 ID (2003) - Tess Daly.png |
File:ITV1 ID (2003) - Tess Daly.png |
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File:ITV1 ID (2004).png |
File:ITV1 ID (2004).png |
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File:ITV1 Yorkshire 2003.mp4|[[Yorkshire Television]] variant |
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</gallery> |
</gallery> |
||
{{YouTube|id=E4fqEXEDUS4}} |
{{YouTube|id=E4fqEXEDUS4}} |
||
'''Nicknames:''' "ITV People" |
|||
''' |
'''Visuals:''' A montage of various ITV1 personalities is shown, which ends with the ITV1 logo in 3D sliding toward the bottom right in pieces before coming together. There were four different sets featured, all featuring stars that varied. |
||
'''Variants''': Each ident featured a certain celebrity behind one of four different sets. |
|||
'''Christmas Variant:''' For Christmas 2002, Granada and Carlton stuck to the regular idents, but added shooting stars to the ITV1 logo. |
|||
'''Later Variant:''' In September 2003, the ident package was changed to one where the ITV1 logo revolves and forms itself on a background of spinning {{color|blue}} panels. Also, in this variant, the logo zooms in a bit. |
|||
'''Idents''': Each ident featured a certain celebrity behind one of four different sets. |
|||
* '''Stage and Steps''' - Used for the big-name stars. |
* '''Stage and Steps''' - Used for the big-name stars. |
||
** Chris Tarrant (''Who Wants to Be a Millionaire?'') |
** Chris Tarrant (''Who Wants to Be a Millionaire?'') |
||
** Celia Black (''Blind Date'') |
** Celia Black (''Blind Date'') |
||
** |
** Fern Britton (''This Morning'') |
||
** Des O'Connor |
** Des O'Connor |
||
* '''Brick Wall''' - Mainly used for Sports and News stars. |
* '''Brick Wall''' - Mainly used for Sports and News stars. |
||
Line 211: | Line 229: | ||
** Carol Vorderman (''Soap Star Lives'') |
** Carol Vorderman (''Soap Star Lives'') |
||
** Des Lynam |
** Des Lynam |
||
** John Suchet and Harry Hill (Also had separate idents, |
** John Suchet and Harry Hill (Also had separate idents, albeit Harry Hill's were on the Backstage set) |
||
** Jim Rosenthal |
** Jim Rosenthal |
||
** Katie Derham |
** Katie Derham |
||
Line 238: | Line 256: | ||
** Leah Bracknell and Peter Amory (Emmerdale, they also had idents of just themselves) |
** Leah Bracknell and Peter Amory (Emmerdale, they also had idents of just themselves) |
||
** Liz Dawn |
** Liz Dawn |
||
** Martin Kemp (''Serious and |
** Martin Kemp (''Serious and Organised'') |
||
** Pal Aron, Karl Collins, and Mark Wingett (''The Bill'') |
** Pal Aron, Karl Collins, and Mark Wingett (''The Bill'') |
||
** Robert Bathurst and Hermione Norris |
** Robert Bathurst and Hermione Norris |
||
Line 254: | Line 272: | ||
** Tess Daly and Brian Dowling (''SMTV Live'', also had their own separate idents) |
** Tess Daly and Brian Dowling (''SMTV Live'', also had their own separate idents) |
||
** Tina O'Brien |
** Tina O'Brien |
||
** |
** Tracy Shaw (''Coronation Street'') |
||
** Trisha Goddard (''Trisha'') |
** Trisha Goddard (''Trisha'') |
||
There were also some other idents used: |
There were also some other idents used: |
||
* '''Generic''' - The ITV1 logo forms in a blue spotlight on a Black Background. This was used for serious and news programming. |
* '''Generic''' - The ITV1 logo forms in a blue spotlight on a Black Background. This was used for serious and news programming. |
||
* '''Christmas 2002''' - ITV decided not to go with their own Christmas package for their channels in 2002, instead just sticking with the regular idents but with shooting stars flying across the logo. ITV1 was no exception. |
|||
* '''Brits 2003''' A special ident package made for the 2003 Brit Awards. Some featured musical personalities and some featured the presenter Davina McCall. |
|||
* '''Brits 2003''' - A special ident package made for the 2003 Brit Awards. Some featured musical personalities and some featured the presenter Davina McCall. |
|||
* '''Koala Puppets''' - Made to promote the second series of ''I'm a Celebrity... Get Me Out of Here!'', two Koala Puppets that were used in pre-launch material for the show are seen. This was used on the show's debut and finale days in 2003. |
* '''Koala Puppets''' - Made to promote the second series of ''I'm a Celebrity... Get Me Out of Here!'', two Koala Puppets that were used in pre-launch material for the show are seen. This was used on the show's debut and finale days in 2003. |
||
Line 292: | Line 311: | ||
*'''Cat Deeley''' (''CD:UK'' and ''The Royal Variety Performance'') - Seven variants: |
*'''Cat Deeley''' (''CD:UK'' and ''The Royal Variety Performance'') - Seven variants: |
||
** 1: Cat whips her hair around, and then walks back in an ogre-like matter so she's further away. |
** 1: Cat whips her hair around, and then walks back in an ogre-like matter so she's further away. |
||
** 2: Cat plays Air Guitar |
** 2: Cat plays Air Guitar and does some walking dances. |
||
** 3: Cat takes off her high heels and runs off the set. |
** 3: Cat takes off her high heels and runs off the set barefoot. |
||
** 4: Cat walks to the viewer and smiles at the viewer, shows her hands and then looks in them. |
** 4: Cat walks to the viewer and smiles at the viewer, shows her hands and then looks in them. |
||
** 5: A shortened version of the Air Guitar Dance ident. |
** 5: A shortened version of the Air Guitar Dance ident. |
||
Line 300: | Line 319: | ||
*'''Chris Tarrant''' (''Who Wants to Be a Millionaire?'') - Six variants: |
*'''Chris Tarrant''' (''Who Wants to Be a Millionaire?'') - Six variants: |
||
** 1: Chris walks all through the set, with a close-up of his face at one point. |
** 1: Chris walks all through the set, with a close-up of his face at one point. |
||
** 2: Chris waves at the viewers, crosses his arms and |
** 2: Chris waves at the viewers, crosses his arms and another close-up shot of his face is shown, where he looks at the camera with a confused look. |
||
** 3: Chris sits down, acts like King Kong, and does an arms fold pose with mirror reflections next to him. |
** 3: Chris sits down, acts like King Kong, and does an arms fold pose with mirror reflections next to him. |
||
** 4: Chris walks slowly to the camera until his face is only seen, where he looks at the |
** 4: Chris walks slowly to the camera until his face is only seen, where he looks at the camera with an angry expression. |
||
** 5: Chris hides through the walls and walks through them. |
** 5: Chris hides through the walls and walks through them. |
||
** 6: Chris appears through the walls in all sorts of poses. |
** 6: Chris appears through the walls in all sorts of poses. |
||
Line 325: | Line 344: | ||
* Martin Kemp |
* Martin Kemp |
||
As with the previous set, there were also some other idents used: |
|||
'''FX/SFX:''' All live action, with the panels and zooming of the logo. These were designed by BDA Creative. |
|||
* '''Creature Comforts''': To promote the TV adaptation of Aardman's award-winning short, a set of idents featuring various characters of the show was commissioned. |
|||
* '''Christmas 2003''': As with the previous set, ITV1 didn't go with their own Christmas idents, rather adding snowflakes to the ITV1 logo on the standard package. |
|||
* '''Brit Awards 2004''': |
|||
'''Christmas Variant:''' For Christmas 2002, Granada and Carlton stuck to the regular idents, but added shooting stars to the ITV1 logo. |
|||
'''Music/Sounds:''' Depends on the ident, This is sometimes accompanied by a continuity announcement. |
|||
* Stage and Steps - A jingle that starts off with a drum roll. |
|||
'''Later Variant:''' In September 2003, the ident package was changed to one where the ITV1 logo revolves and forms itself on a background of spinning {{color|blue}} panels. Also, in this variant, the logo zooms in a bit. |
|||
* Brick Wall - A rather uninspired jazz-like tune. |
|||
'''Technique:''' All live action, with the panels and zooming of the logo. These were designed by BDA Creative. The ''Creature Comforts'' idents were animated by [[Aardman Animations]]. |
|||
'''Audio:''' Depends on the ident, but it's usually a variation of the same jingle. This is sometimes accompanied by a continuity announcement. |
|||
* Stage and Steps - A talent-like jingle that starts off with a drum roll. |
|||
* Brick Wall - A jazz-like tune. |
|||
* Backstage - A slow piano piece. |
* Backstage - A slow piano piece. |
||
* Yellow and Blue tiles - A funky tune. |
* Yellow and Blue tiles - A funky tune. |
||
In the 2003 version, |
In the 2003 version, there are more music variations: |
||
* Yellow and Blue set - A guitar tune. |
|||
'''Availability:''' Extinct. Check your tapes for the logo. |
|||
* Catwalk - A showbiz-like tune. |
|||
* Soap - A jazzy tune. |
|||
'''Availability:''' The ''Creature Comforts'' idents appear as a bonus feature on the Season 1 Part 2 DVD of the show. |
|||
'''Editor's Note:''' None. |
|||
===2nd Ident (November 1, 2004-January 15, 2006)=== |
===2nd Ident (November 1, 2004-January 15, 2006)=== |
||
Line 346: | Line 376: | ||
{{YouTube|id=7VGxscTtU2E}} |
{{YouTube|id=7VGxscTtU2E}} |
||
''' |
'''Visuals:''' On a certain animated background, there are three {{color|dodgerblue|blue}} boxes rotating, and this time, there is a {{color|gold|yellow}} cube with the number "{{color|dodgerblue|1}}" on each side, along with 3 other {{color|dodgerblue|blue}} squares around it, which rotate to reveal the letters "{{color|gold|'''itv'''}}" on the other side. They align with the {{color|gold|yellow}} cube, which turns into a square when aligned with the three smaller {{color|dodgerblue|blue}} squares. Finally, the squares shine for a few seconds. |
||
'''Variants:''' |
'''Variants:''' |
||
Line 352: | Line 382: | ||
* In December 2005, a Christmas variant was also used. |
* In December 2005, a Christmas variant was also used. |
||
''' |
'''Technique:''' CGI. Like the previous logo, this was designed by BDA Creative. |
||
'''Audio:''' A redone version of the previous ident's music. |
|||
'''Music/Sounds:''' TBA. |
|||
===3rd Ident (January 16-November 12, 2006)=== |
|||
'''Availability:''' Extinct due to newer idents being used. |
|||
'''Editor's Note:''' None. |
|||
===3rd Ident (January 16, 2006-November 12, 2006)=== |
|||
<gallery mode="packed" heights="180"> |
<gallery mode="packed" heights="180"> |
||
ITV1 (January 2006).jpg |
ITV1 (January 2006).jpg |
||
ITV1 (2006) A.webp |
|||
ITV1 (2006) B.webp |
|||
ITV1 (2006) C.webp |
|||
ITV1 (2006) D.webp |
|||
ITV1 (January 2006, B) (1).jpg |
ITV1 (January 2006, B) (1).jpg |
||
</gallery> |
</gallery> |
||
{{YouTube|id=LHSyVr-EY5o}} |
|||
'''Nicknames:''' "Emotions" |
|||
''' |
'''Visuals:''' There is the new ITV1 logo appear on screen, before it splits into two halves and rests on either side of the screen. Accompanying the logo is various clips of live action scenes. |
||
'''Variants:''' |
'''Variants:''' |
||
*Love: In order, |
*Love: In order, there is a mother holding her son, a woman taking some shoes out of a box, a man admiring himself in a mirror, and two people hugging a tree in a field. |
||
*Joy: |
*Joy: There is a woman walking through a forest, a dog looking out of a car window, two people at the beach in the ocean, a woman opening a tent, and children playing in a field. |
||
*Pride: |
*Pride: There is an old woman looking at a drawing, a boy walking upstairs with food for his mother, a man washing his car, a boy with his mouth open, and a man moving his bike out of a garage. |
||
*Embarrassment: |
*Embarrassment: There is a man with a towel wrapped around him, a woman with her dress in the wrong place, a boy getting the wrong haircut, and a woman on a train with a man trying to sleep on her. |
||
*Sadness: |
*Sadness: There are two people hugging, a girl looking sad in a school corridor, a woman in bed looking like she's crying, and a man sat in a cinema staring at a screen. |
||
*Surprise: |
*Surprise: There is a bucket of water being dumped on two women, two children popping out of a cardboard box, a man almost getting hit in the face by a newspaper, and some cows being scared away, |
||
'''FX/SFX:''' Live action and the logo splitting. |
|||
'''Technique:''' Live-action, mixed with 2D animation. |
|||
'''Music/Sounds:''' Depends on the ident, but a short burst of crowd cheering and clapping can always be heard when the logo splits. On the final clip, a continuity announcer is heard. |
|||
'''Audio:''' Depends on the ident, but a short burst of crowd cheering and clapping can always be heard when the logo splits. A continuity announcer is usually heard. |
|||
'''Availability:''' Extinct. |
|||
''' |
'''Legacy:''' These idents were not very well liked by most people and were quickly replaced with the set below (except for Channel Television, which used these Idents until 2013). |
||
===4th Ident (November 13, 2006-January 13, 2013)=== |
===4th Ident (November 13, 2006-January 13, 2013)=== |
||
<tabber> |
|||
2006-2010= |
|||
<gallery mode="packed" heights="180"> |
<gallery mode="packed" heights="180"> |
||
ITV1 (September 2006).jpg |
File:ITV1 (September 2006).jpg |
||
ITV1 (2007).jpg |
File:ITV1 (2007).jpg |
||
File:ITV1 (2007) A.webp |
|||
File:ITV1 (2007) B.webp |
|||
File:ITV1 (2007) C.webp |
|||
File:ITV1 (2007) D.webp |
|||
File:ITV1 (2007) E.webp |
|||
File:ITV1 (2007) F.webp |
|||
File:ITV1 (2007) G.webp |
|||
</gallery> |
</gallery> |
||
|-| |
|||
{{YouTube|id=ZhC_tHYuXs4}} |
|||
2010-2013= |
|||
<gallery mode="packed" heights="180"> |
|||
File:ITV1 (2010) A.webp |
|||
File:ITV1 (2010) B.webp |
|||
File:ITV1 (2010) C.webp |
|||
File:ITV1 (2010) D.webp |
|||
File:ITV1 (2010) E.webp |
|||
File:ITV1 (2010) F.webp |
|||
File:ITV1 (2010) G.webp |
|||
File:ITV1 (2010) H.webp |
|||
File:ITV1 (2010) I.webp |
|||
File:ITV1 (2010) J.webp |
|||
File:ITV1 (2010) K.webp |
|||
</gallery> |
|||
</tabber> |
|||
{{YouTube|id=ZhC_tHYuXs4|id2=HQe4fwtTS9I}} |
|||
''' |
'''Visuals:''' There is live action footage of one of the scenes below (all involving something {{color|gold|yellow}}), before the ITV1 logo (which now has the ITV lettering in black) appears on the left side of the screen. |
||
'''Variants:''' |
'''Variants:''' |
||
*Basketball: The camera pans from the back of a basketball stand onto a small basketball pitch atop a building in a city. |
* Basketball: The camera pans from the back of a basketball stand onto a small basketball pitch atop a building in a city. There is yellow flowers and vines begin to creep up the basketball stand. |
||
*Beach: The camera pans across a beach, where |
*Beach: The camera pans across a beach, where a yellow windbreaker begins to twist and flies up into the sky. |
||
*Market: |
*Market: The screen pans through a busy market with lots of people walking by, as some yellow birds fly past the camera and fly around the market. |
||
*Boat: |
*Boat: The sequence starts at a reed bed next to a river, as the camera pans up and over to reveal a man rowing a small boat through the river, with small yellow fish swirling around the paddles. |
||
*Pavement Art: |
* Pavement Art: There is some people drawing yellow lines on concrete with yellow chalk, before the camera pans over to reveal a bustling city street below, with lots of people walking around a maze of yellow art. |
||
*Bicycle: |
* Bicycle: There is someone riding down a street on a bicycle at night, as yellow moths fly around and illuminate the street. The camera then pans over to a streetlamp with lots of yellow moths swirling around it. |
||
*Bubbles: The camera pans through a field full of people running around and blowing yellow bubbles into the area, and the camera pans into the sky to show lots of large yellow bubbles. |
* Bubbles: The camera pans through a field full of people running around and blowing yellow bubbles into the area, and the camera pans into the sky to show lots of large yellow bubbles. |
||
*Fountains:The camera pans through a dark city street, which suddenly becomes illuminated by multiple yellow streams shooting out from the road. The ITV 1 logo is glowing and reflected in the concrete on this variant. |
*Fountains: The camera pans through a dark city street, which suddenly becomes illuminated by multiple yellow streams shooting out from the road. The ITV 1 logo is glowing and reflected in the concrete on this variant. |
||
*Buildings: |
*Buildings: The screen pans through a busy city, when the glass windows on the buildings begin to flip around and cascade, turning yellow. |
||
*Garden: |
*Garden: The sequence starts in a small garden with some children playing, before the camera pans down into the grass, revealing lots of yellow bugs and plants. |
||
In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the {{color|gold|yellow}} blocks, which themselves became more rounded. If watching on the HD channel, the word 'hd' would appear next to the logo with a transparent glass-like texture. The existing variants were updated with the new logo, and the following new variants were added: |
In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the {{color|gold|yellow}} blocks, which themselves became more rounded. If watching on the HD channel, the word 'hd' would appear next to the logo with a transparent glass-like texture. The existing variants were updated with the new logo, and the following new variants were added: |
||
*Sunflowers: The camera pans over a computer |
* Sunflowers: The camera pans over a computer-generated sunny field with clouds rapidly passing by, as the yellow sunflowers below begin to blossom. |
||
*Snakes and Ladders: |
*Snakes and Ladders: There is a busy yellow construction site that looks vaguely like a snakes and ladders board, as construction workers carry out their work in a very organized and arranged manner. |
||
*Lanterns: |
*Lanterns: The screen pans through a dark field full of people holding yellow lanterns, and as they let go of them, the camera follows them and pans into the sky. |
||
*Dodgems: |
*Dodgems: There is an arena full of dodgems (or bumper cars) driving around in an organized fashion, swirling around each other. |
||
'''Trivia:''' More so than most other logos, these were quite the complicated coproduction in terms of the |
'''Trivia:''' More so than most other logos, these were quite the complicated coproduction in terms of the number of studios involved. The idents were based on a creative concept from Red Bee Media, directed by Pleix, produced by Blink Productions, and were handled in post-production by The Mill. |
||
''' |
'''Technique:''' Live-action. |
||
''' |
'''Audio:''' A quiet, simple 7-note motif that is repeated throughout the duration of the ident. Some idents may have a slight variation on the instrumentation with the same motif. |
||
'''Availability:''' Extinct. |
|||
'''Editor's Note:''' None. |
|||
==ITV (second era)== |
==ITV (second era)== |
||
Line 428: | Line 477: | ||
ITV-2013-ID-LIFEBOAT-1-2.jpg |
ITV-2013-ID-LIFEBOAT-1-2.jpg |
||
</gallery> |
</gallery> |
||
{{YouTube|id=STB6x95pGsY}} |
|||
''' |
'''Visuals:''' A different short film plays depending on the ident. After a few seconds, the then-new ITV logo ("itv" in a lowercase cursive font and split into 5 pieces) fades in letter by letter and changes colour to adapt to whatever is going on in the ident. Near the end of the ident, the logo fades out letter by letter. |
||
'''Technique:''' Live-action combined with computer effects. |
|||
'''FX/SFX:''' Whatever is going on in the film, the ITV logo fading in and changing colors. |
|||
''' |
'''Audio:''' Depends on the ident. |
||
===2nd Ident (ITV Creates) (January 1, 2019-November 15, 2022)=== |
|||
'''Availability:''' Extinct. |
|||
<gallery mode="packed" heights="180"> |
|||
File:ITV (2020).webp |
|||
File:ITV-2021-ID-0921-1-010921-2.jpg |
|||
</gallery> |
|||
{{YouTube|id=EaEh2hlsSfA}} |
|||
'''Visuals:''' A different 3D animation of the ITV logo plays. There are a different interpretation of the ITV logo made by various artists around the UK, called "ITV Creates". There were 52 in total to begin with, although more have slowly been added over time. |
|||
'''Technique:''' Usually live-action. |
|||
'''Audio:''' Ambient sounds, with the announcer talking about the announcement. |
|||
'''Availability:''' |
|||
'''Editor's Note:''' While the color-changing logo is a neat gimmick, the idents themselves are rather bland. |
|||
* For the ident's first year, one artist's rendition was used throughout the week. |
|||
* This would continue until 2020, when all the existing idents were put on a rotation, with some additional idents set later added until 2022. |
|||
==ITV1 (second era)== |
|||
===2nd Ident (January 1, 2019-November 3, 2022)=== |
|||
===ID (November 15, 2022-)=== |
|||
<tabber> |
|||
Images= |
|||
<gallery mode="packed" heights="180"> |
<gallery mode="packed" heights="180"> |
||
ITV1 ID - Train Station - 2022.png |
|||
ITV-2021-ID-0921-1-010921-2.jpg |
|||
ITV1 ID - Rural - 2022.png |
|||
ITV1 ID - Seaside - 2022.png |
|||
ITV1 ID - Cityscape - 2022 - 3.png |
|||
ITV1 ID - Cityscape - 2022 - 2.png |
|||
ITV1 ID - Cityscape - 2022.png |
|||
ITV1 ID - Cafe - 2022.png |
|||
</gallery> |
</gallery> |
||
|-| |
|||
Videos= |
|||
{{YouTube|id=bOS4UzdCfRg|id2=a_U-O_2MwP0|id3=boCeJECnjKE|id4=fFJykx0bcDI|id5=l7u9kkiB7jE}} |
|||
</tabber> |
|||
'''Visuals:''' On a static background, a light blue coloured 1 appears, which zooms out into the center of the screen. As it comes to a stop, the 1 becomes slanted as the background pans to the right, causing a trail effect behind the 1. The 1 moves to the left, and as it comes to a stop the 2013 ITV logo fades in. |
|||
'''Nickname:''' "ITV Creates" |
|||
''' |
'''Variants:''' |
||
*Cityscape (Day): Across the city, a yellow and red rollercoaster is seen, looping around and cutting through buildings. |
|||
*Cityscape (Sunset): A large flock of birds is seen in the sky, which has taken on a yellow hue. The birds fly in and out of formation as a few more birds fly past the camera. |
|||
*Cityscape (Night): The same city from the previous two idents is seen, now completely blue as it is nighttime. |
|||
*Rural: A large grassy field with various trees is seen, and three people are seen having a picnic, with one of them controlling kites flying through the sky. |
|||
*Train Station: An empty train station at night is seen, with a group of female dancers performing in front of the camera. As they move, a colorful display of abstract imagery is seen in a trail behind them. |
|||
*Seaside: An ice cream van is parked on the beach, with an extremely long line of people queueing across the sand and onto the boardwalk. |
|||
*Cafe: A colorful display of various posters is seen on the side of the cafe, with each of them coming to life in a unique way. A child in a poster for the beach kicks a ball out onto the pavement, butterflies are seen emerging from a poster featuring a jungle, and a mysterious shadow is cast from another. |
|||
'''Trivia:''' The Cityscape ident was filmed in Croydon, London. |
|||
'''FX/SFX:''' TBA. |
|||
'''Technique:''' Live-action combined with computer effects, created by DixonBaxi. |
|||
'''Music/Sounds:''' TBA. |
|||
'''Audio:''' Depends on the ident, composed by Echoic Audio. |
|||
'''Availability:''' Current, although with the impending rebrand back to ITV1, this ident's days are numbered. |
|||
===External Links=== |
|||
'''Editor's Note:''' TBA. |
|||
*[https://www.tvark.org/?page=854 ITV1 on TVARK] |
|||
*[https://www.itv.com/hub/itv Official Website for ITV1] |
|||
{{StationIDs-Navbox}}{{Navbox-ITV}} |
{{StationIDs-Navbox}}{{Navbox-ITV}} |
||
[[Category:British |
[[Category:British television idents]] |
||
[[Category: |
[[Category:Television idents]] |
||
[[Category: |
[[Category:United Kingdom]] |
||
[[Category:ITV |
[[Category:ITV]] |
||
[[Category:Logos made by BDA Creative]] |
|||
[[Category:Logos made by Red Bee Media]] |
|||
[[Category:Logos made by DixonBaxi]] |
|||
[[Category:Logos with music by David Dundas]] |
|||
[[Category:Logos made by English & Pockett]] |
![]() | Notice: The page ITV1 in the mainspace is currently a redirect to this draft. This draft was previously submitted for review and declined by Camenati (talk | contribs)The given reason is:
Last edited by Compooper (talk | contribs) 31 days ago. (Update) |
ITV1 is a British free-to-air commercial television network. It was launched in September 22, 1955 as Independent Television to provide competition to the government-funded BBC. Since the passing of the Broadcasting Act 1990, its legal name has been Channel 3 to distinguish it from the other analog TV networks at the time, BBC One, BBC Two, and Channel 4. Once being a federation of separate regional companies, today, ITV1 serves most of the United Kingdom under a unified brand (except for Scotland with STV, and Northern Ireland with UTV for local programming and news).
Visuals: The text "INDEPENDENT TELEVISION" stacked on top of each other.
Technique: It appears to be a printed card.
Audio: None, but may contain music or a continuity announcer.
Availability: This logo was seen during the ITV strike of 1968, when they ran a nationwide service.
Note: This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around 8 p.m. British Time on September 1, 1989.
Visuals: On a black background, a "river" of colours are seen. On top of the river, is the franchise's logo and below it is the franchise name in the Palatino font. The logo then wavers and disperses into the river, and in its place, various images of ITV shows fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "I" and "T", followed by half of the letter "V", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "V", containing part of the franchise's logo. The river fades out.
Franchise Variants: The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows:
Other Variants:
Technique: A mix of live-action and computer animation effects, designed by English Markell Pockett.
Audio: A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare, sometimes with the flute echoing at the end. Composed by David Dundas as an ITV jingle. A continuity announcement may be used, as well. The jingle was adopted from the full theme.
Audio Variant: Central's ITV logo used the company's existing synthesised variant of the 1988 jingle instead of the David Dundas music, or it was mixed up with Central's own ident.
Legacy: This logo is a favorite of many UK logo enthusiasts, although some of the regional logos don't fit the vertical triangle too well (particularly in the cases of Channel Television, Ulster Television, TVS Television, Grampian Television, and Tyne Tees).
Visuals: A short film plays, which culminates in the appearance of a heart. The heart flashes, which transitions to a blue background with spinning heart panels segmented in three. The franchise name/logo appears with a blue border surrounding the logo, and at the bottom of the border in a blue square are the letters "itv". This logo was only used by Granada or UNM-owned stations, as Carlton opted for a different version featuring stars.
Franchise Variants: The symbols and the fonts of the name that was used varied depending on the franchise, these variants were as followed:
Trivia: Starting with these idents, these are now produced in 16:9 widescreen (it was cropped to 4:3 on home recordings).
Other Variants:
Technique: A combination of live-action and computer animation, designed by English & Pockett.
Audio: A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare.
Legacy: This was an unpopular logo among many, due to the consolidation of the unique visual identities of ITV into one. Though at least it tried to keep the original regional logos (with the exception of Border Television's symbol) unlike its successors.
On October 28, 2002, most ITV franchises dropped their in-air branding, adopting a unified "ITV1" brand, though some franchises continued to use their name on-air in some form until the 2013 rebrand. On February 2, 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form "ITV plc".
Visuals: A montage of various ITV1 personalities is shown, which ends with the ITV1 logo in 3D sliding toward the bottom right in pieces before coming together. There were four different sets featured, all featuring stars that varied.
Variants: Each ident featured a certain celebrity behind one of four different sets.
There were also some other idents used:
In the 2003 package, they were replaced with a new set of idents, with some new additions.
As with the previous set, there were also some other idents used:
Christmas Variant: For Christmas 2002, Granada and Carlton stuck to the regular idents, but added shooting stars to the ITV1 logo.
Later Variant: In September 2003, the ident package was changed to one where the ITV1 logo revolves and forms itself on a background of spinning blue panels. Also, in this variant, the logo zooms in a bit.
Technique: All live action, with the panels and zooming of the logo. These were designed by BDA Creative. The Creature Comforts idents were animated by Aardman Animations.
Audio: Depends on the ident, but it's usually a variation of the same jingle. This is sometimes accompanied by a continuity announcement.
In the 2003 version, there are more music variations:
Availability: The Creature Comforts idents appear as a bonus feature on the Season 1 Part 2 DVD of the show.
Visuals: On a certain animated background, there are three blue boxes rotating, and this time, there is a yellow cube with the number "1" on each side, along with 3 other blue squares around it, which rotate to reveal the letters "itv" on the other side. They align with the yellow cube, which turns into a square when aligned with the three smaller blue squares. Finally, the squares shine for a few seconds.
Variants:
Technique: CGI. Like the previous logo, this was designed by BDA Creative.
Audio: A redone version of the previous ident's music.
Visuals: There is the new ITV1 logo appear on screen, before it splits into two halves and rests on either side of the screen. Accompanying the logo is various clips of live action scenes.
Variants:
Technique: Live-action, mixed with 2D animation.
Audio: Depends on the ident, but a short burst of crowd cheering and clapping can always be heard when the logo splits. A continuity announcer is usually heard.
Legacy: These idents were not very well liked by most people and were quickly replaced with the set below (except for Channel Television, which used these Idents until 2013).
Visuals: There is live action footage of one of the scenes below (all involving something yellow), before the ITV1 logo (which now has the ITV lettering in black) appears on the left side of the screen.
Variants:
In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the yellow blocks, which themselves became more rounded. If watching on the HD channel, the word 'hd' would appear next to the logo with a transparent glass-like texture. The existing variants were updated with the new logo, and the following new variants were added:
Trivia: More so than most other logos, these were quite the complicated coproduction in terms of the number of studios involved. The idents were based on a creative concept from Red Bee Media, directed by Pleix, produced by Blink Productions, and were handled in post-production by The Mill.
Technique: Live-action.
Audio: A quiet, simple 7-note motif that is repeated throughout the duration of the ident. Some idents may have a slight variation on the instrumentation with the same motif.
Visuals: A different short film plays depending on the ident. After a few seconds, the then-new ITV logo ("itv" in a lowercase cursive font and split into 5 pieces) fades in letter by letter and changes colour to adapt to whatever is going on in the ident. Near the end of the ident, the logo fades out letter by letter.
Technique: Live-action combined with computer effects.
Audio: Depends on the ident.
Visuals: A different 3D animation of the ITV logo plays. There are a different interpretation of the ITV logo made by various artists around the UK, called "ITV Creates". There were 52 in total to begin with, although more have slowly been added over time.
Technique: Usually live-action.
Audio: Ambient sounds, with the announcer talking about the announcement.
Availability:
Visuals: On a static background, a light blue coloured 1 appears, which zooms out into the center of the screen. As it comes to a stop, the 1 becomes slanted as the background pans to the right, causing a trail effect behind the 1. The 1 moves to the left, and as it comes to a stop the 2013 ITV logo fades in.
Variants:
Trivia: The Cityscape ident was filmed in Croydon, London.
Technique: Live-action combined with computer effects, created by DixonBaxi.
Audio: Depends on the ident, composed by Echoic Audio.
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