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{{PageButtons2|type=Television Idents|Continuity Bumpers=1}}
{{Draft|decline=Yes|decliner=Camenati|reason=<br>
# The Variants (or idents in this case)are inconsistently described. Some idents are either not described like the others (1st ITV1 ident), or have none described, likely just the lazy "Depends on the ident" phrase in its place (1st and 2nd ITV (second era) idents), in spite of some of the other sections having descriptions for them.
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</gallery>
'''Visuals:'''
'''Technique:''' It appears to be a printed card filmed by a cameraman.
'''Audio:''' None, but may contain music or a continuity announcer.
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'''Franchise Variants:''' The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows:
*[[Anglia Television]]: Three
*[[Border Television]]: Part of the "'''''{{color|deepskyblue|B}}'''''" in the Border logo against a {{color|darkblue|dark blue}} background. Used until 1993.
*[[Central Independent Television|Central]]: The rainbow colours in the "CGI cake". Used sparingly until 1990.
*[[Channel Television]]: Part of the "{{color|gold|'''C'''}}" from the "CTV stripes" against a
*[[Grampian Television]]: Most of the Scottish saltire, with the bottom section of the triangle in a lighter shade of
*[[Granada Television|Granada]]: The upper part of the
*[[Harlech Television/HTV|Harlech Television]]: The "H" from the "aerial" against a background of two shades of
*[[London Weekend Television|London Weekend]]: The
*[[Scottish Television/STV|Scottish Television]]: The lower right part of the "thistle" in {{color|deepskyblue|light blue}} against a {{color|darkblue|dark blue}} background. Used until December 1989, being the shortest-lived ID of any ITV franchise ever.
*[[TVS Television|TVS]]: The "{{color|steelblue|'''S'''}}" from the TVS logotype in {{color|steelblue|silvery blue}}, against a background of whitish {{color|gray}} on the left and {{color|darkblue|dark blue}} on the right. This was not used on-air.
*[[Television South West|TSW]]: The upper part of the "hills" with part of the
*[[Thames Television]]: The London landmarks against a
*[[Tyne Tees Television]]: The left part of the "{{color|blue|'''TTTV'''}}" against a
*[[Ulster Television/UTV|Ulster Television]]: Part of the
*[[Yorkshire Television]]: The left half of the
'''Other Variants:'''
*On occasion, the default logo would be used, which had no franchise name displayed at the bottom and had an ordinary
*Central used a variant which combined the company's existing "CGI Cake" animation with the ITV animation. This also did not use the David Dundas music.
*Granada did not use its ITV logo but did occasionally use a variant combining its' existing ID with the normal logo above.
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'''Audio Variant:''' Central's ITV logo used the company's existing synthesised variant of the 1988 jingle instead of the David Dundas music, or it was mixed up with Central's own ident.
'''Legacy:''' This logo is a
===3rd ID (Hearts) (November 8, 1999-October 27, 2002)===
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{{YouTube|id=PBDSBcqHUuo}}
'''Visuals:''' A short film plays, which culminates in the appearance of a heart. The heart flashes, which transitions to a
'''Franchise Variants:''' The symbols and the fonts of the name that was used varied depending on the franchise, these variants were as followed:
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'''Other Variants:'''
*For continuity announcements during nighttime shows, a default version would be used, in which only the ITV/ITV1 logo would be displayed.
*There would be some
*Starting on August 11, 2001, during the switch to ITV1, a "{{color|blue|1}}" inside a
*Sometimes, the short film is skipped, and the animation is used instead. The franchise name/logo appears via a Matrix-like "digitizing" effect.
*Sometimes the short film/logo animation is skipped, leaving the logo fully formed and the synth music playing. This is usually used for some continuity announcements.
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==ITV1 (first era)==
===Background===
On October 28, 2002, most ITV franchises dropped their in-air branding, adopting a unified "'''ITV1'''" brand, though some franchises continued to use their name on-air in some form until the 2013 rebrand. On February 2, 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form "ITV plc".
===1st Ident (October 28, 2002-October 31, 2004)===
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File:ITV1 ID (2003) - Tess Daly.png
File:ITV1 ID (2004).png
File:ITV1 Yorkshire 2003.mp4|[[Yorkshire Television]] variant
</gallery>
{{YouTube|id=E4fqEXEDUS4}}
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'''Christmas Variant:''' For Christmas 2002, Granada and Carlton stuck to the regular idents, but added shooting stars to the ITV1 logo.
'''Later Variant:''' In September 2003, the ident package was changed to one where the ITV1 logo revolves and forms itself on a background of spinning
'''Technique:''' All live action, with the panels and zooming of the logo. These were designed by BDA Creative. The ''Creature Comforts'' idents were animated by [[Aardman Animations]].
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{{YouTube|id=7VGxscTtU2E}}
'''Visuals:''' On a certain animated background, there are three
'''Variants:'''
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*Pride: There is an old woman looking at a drawing, a boy walking upstairs with food for his mother, a man washing his car, a boy with his mouth open, and a man moving his bike out of a garage.
*Embarrassment: There is a man with a towel wrapped around him, a woman with her dress in the wrong place, a boy getting the wrong haircut, and a woman on a train with a man trying to sleep on her.
*Sadness: There
*Surprise: There is a bucket of water being dumped on two women, two children popping out of a cardboard box, a man almost getting hit in the face by a newspaper, and some cows being scared away,
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{{YouTube|id=ZhC_tHYuXs4|id2=HQe4fwtTS9I}}
'''Visuals:''' There is live action footage of one of the scenes below (all involving something
'''Variants:'''
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*Garden: The sequence starts in a small garden with some children playing, before the camera pans down into the grass, revealing lots of yellow bugs and plants.
In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the
* Sunflowers: The camera pans over a computer-generated sunny field with clouds rapidly passing by, as the yellow sunflowers below begin to blossom.
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{{YouTube|id=EaEh2hlsSfA}}
'''Visuals:'''
'''Technique:''' Usually live-action.
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*Cafe: A colorful display of various posters is seen on the side of the cafe, with each of them coming to life in a unique way. A child in a poster for the beach kicks a ball out onto the pavement, butterflies are seen emerging from a poster featuring a jungle, and a mysterious shadow is cast from another.
'''Trivia:''' The Cityscape
'''Technique:''' Live-action combined with computer effects, created by DixonBaxi.
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[[Category:Logos made by DixonBaxi]]
[[Category:Logos with music by David Dundas]]
[[Category:Logos made by English & Pockett]]
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Notice: The page ITV1 in the mainspace is currently a redirect to this draft. This draft was previously submitted for review and declined by Camenati (talk | contribs)The given reason is:
Last edited by Gilby1385 (talk | contribs) 27 days ago. (Update) |
ITV1 is a British free-to-air commercial television network. It was launched in September 22, 1955 as Independent Television to provide competition to the government-funded BBC. Since the passing of the Broadcasting Act 1990, its legal name has been Channel 3 to distinguish it from the other analog TV networks at the time, BBC One, BBC Two, and Channel 4. Once being a federation of separate regional companies, today, ITV1 serves most of the United Kingdom under a unified brand (except for Scotland with STV, and Northern Ireland with UTV for local programming and news).
Visuals: On a black background, the white text "INDEPENDENT TELEVISION" stacked on top of each other is shown.
Technique: It appears to be a printed card filmed by a cameraman.
Audio: None, but may contain music or a continuity announcer.
Availability: This logo was seen during the ITV strike of 1968, when they ran a nationwide service.
Note: This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around 8 p.m. British Time on September 1, 1989.
Visuals: On a black background, a "river" of colours are seen. On top of the river, is the franchise's logo and below it is the franchise name in the Palatino font. The logo then wavers and disperses into the river, and in its place, various images of ITV shows fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "I" and "T", followed by half of the letter "V", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "V", containing part of the franchise's logo. The river fades out.
Franchise Variants: The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows:
Other Variants:
Technique: A mix of live-action and computer animation effects, designed by English Markell Pockett.
Audio: A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare, sometimes with the flute echoing at the end. Composed by David Dundas as an ITV jingle. A continuity announcement may be used, as well. The jingle was adopted from the full theme.
Audio Variant: Central's ITV logo used the company's existing synthesised variant of the 1988 jingle instead of the David Dundas music, or it was mixed up with Central's own ident.
Legacy: This logo is a favourite of many UK logo enthusiasts.
Visuals: A short film plays, which culminates in the appearance of a heart. The heart flashes, which transitions to a blue background with spinning heart panels segmented in three. The franchise name/logo appears with a blue border surrounding the logo, and at the bottom of the border in a blue square are the letters "itv". This logo was only used by Granada or UNM-owned stations, as Carlton opted for a different version featuring stars.
Franchise Variants: The symbols and the fonts of the name that was used varied depending on the franchise, these variants were as followed:
Trivia: Starting with these idents, these are now produced in 16:9 widescreen (it was cropped to 4:3 on home recordings).
Other Variants:
Technique: A combination of live-action and computer animation, designed by English & Pockett.
Audio: A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare.
Legacy: This was an unpopular logo among many, due to the consolidation of the unique visual identities of ITV into one. Though at least it tried to keep the original regional logos (with the exception of Border Television's symbol) unlike its successors.
On October 28, 2002, most ITV franchises dropped their in-air branding, adopting a unified "ITV1" brand, though some franchises continued to use their name on-air in some form until the 2013 rebrand. On February 2, 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form "ITV plc".
Visuals: A montage of various ITV1 personalities is shown, which ends with the ITV1 logo in 3D sliding toward the bottom right in pieces before coming together. There were four different sets featured, all featuring stars that varied.
Variants: Each ident featured a certain celebrity behind one of four different sets.
There were also some other idents used:
In the 2003 package, they were replaced with a new set of idents, with some new additions.
As with the previous set, there were also some other idents used:
Christmas Variant: For Christmas 2002, Granada and Carlton stuck to the regular idents, but added shooting stars to the ITV1 logo.
Later Variant: In September 2003, the ident package was changed to one where the ITV1 logo revolves and forms itself on a background of spinning blue panels. Also, in this variant, the logo zooms in a bit.
Technique: All live action, with the panels and zooming of the logo. These were designed by BDA Creative. The Creature Comforts idents were animated by Aardman Animations.
Audio: Depends on the ident, but it's usually a variation of the same jingle. This is sometimes accompanied by a continuity announcement.
In the 2003 version, there are more music variations:
Availability: The Creature Comforts idents appear as a bonus feature on the Season 1 Part 2 DVD of the show.
Visuals: On a certain animated background, there are three blue boxes rotating, and this time, there is a yellow cube with the number "1" on each side, along with 3 other blue squares around it, which rotate to reveal the letters "itv" on the other side. They align with the yellow cube, which turns into a square when aligned with the three smaller blue squares. Finally, the squares shine for a few seconds.
Variants:
Technique: CGI. Like the previous logo, this was designed by BDA Creative.
Audio: A redone version of the previous ident's music.
Visuals: There is the new ITV1 logo appear on screen, before it splits into two halves and rests on either side of the screen. Accompanying the logo is various clips of live action scenes.
Variants:
Technique: Live-action, mixed with 2D animation.
Audio: Depends on the ident, but a short burst of crowd cheering and clapping can always be heard when the logo splits. A continuity announcer is usually heard.
Legacy: These idents were not very well liked by most people and were quickly replaced with the set below (except for Channel Television, which used these Idents until 2013).
Visuals: There is live action footage of one of the scenes below (all involving something yellow), before the ITV1 logo (which now has the ITV lettering in black) appears on the left side of the screen.
Variants:
In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the yellow blocks, which themselves became more rounded. If watching on the HD channel, the word 'hd' would appear next to the logo with a transparent glass-like texture. The existing variants were updated with the new logo, and the following new variants were added:
Trivia: More so than most other logos, these were quite the complicated coproduction in terms of the number of studios involved. The idents were based on a creative concept from Red Bee Media, directed by Pleix, produced by Blink Productions, and were handled in post-production by The Mill.
Technique: Live-action.
Audio: A quiet, simple 7-note motif that is repeated throughout the duration of the ident. Some idents may have a slight variation on the instrumentation with the same motif.
Visuals: A different short film plays depending on the ident. After a few seconds, the then-new ITV logo ("itv" in a lowercase cursive font and split into 5 pieces) fades in letter by letter and changes colour to adapt to whatever is going on in the ident. Near the end of the ident, the logo fades out letter by letter.
Technique: Live-action combined with computer effects.
Audio: Depends on the ident.
Visuals: A different 3D animation of the ITV logo plays. There are a different interpretation of the ITV logo made by various artists around the UK, called "ITV Creates". There were 52 in total to begin with, although more have slowly been added over time.
Technique: Usually live-action.
Audio: Ambient sounds, with the announcer talking about the announcement.
Availability:
Visuals: On a static background, a light blue coloured 1 appears, which zooms out into the center of the screen. As it comes to a stop, the 1 becomes slanted as the background pans to the right, causing a trail effect behind the 1. The 1 moves to the left, and as it comes to a stop the 2013 ITV logo fades in.
Variants:
Trivia: The Cityscape and Seaside idents are filmed in Croydon and Lytham St Annes respectively.
Technique: Live-action combined with computer effects, created by DixonBaxi.
Audio: Depends on the ident, composed by Echoic Audio.
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Canadian Networks | |
British Networks |
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Japanese Networks | |
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Dutch, Belgian, and Luxembourgish Networks | |
Emirati Networks | |
Qatari Networks | |
Saudi Arabian Networks | |
ITV plc | |||||
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