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Generic (ending)
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Removing possible POV term. Revert if you have a good reason to. |
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{{ |
{{PageButtons2|type=Television Idents|Continuity Bumpers=1}} |
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{{Draft|decline=Yes|decliner=Camenati|reason=<br> |
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{{DescriptionsIncomplete}} |
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# The Variants (or idents in this case)are inconsistently described. Some idents are either not described like the others (1st ITV1 ident), or have none described, likely just the lazy "Depends on the ident" phrase in its place (1st and 2nd ITV (second era) idents), in spite of some of the other sections having descriptions for them. |
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# Speaking of inconsistency, "Idents" is a bolded subsection in the 1st ITV1 ident, but the rest are categorized under the "Variants". |
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# The Availability in the 2nd section makes mention of personal uploads. If they deserve to be mentioned, then every other article on the wiki may as well (not saying they should). |
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# There are two uses of POV terms (specifically "we") |
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# Expand the description of the logo itself. Some of them do have it described, others do not. |
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}} |
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{{PageCredits|description=mr3urious, Michael Bass, THELOGOfactory1.12, rj4712 and LoganStuff|capture=mr3urious, EnormousRat, countdowngoofs and Gilby1385|edits=thehugetvfan, Wyraachur and Michael Kenchington}} |
{{PageCredits|description=mr3urious, Michael Bass, THELOGOfactory1.12, rj4712 and LoganStuff|capture=mr3urious, EnormousRat, countdowngoofs and Gilby1385|edits=thehugetvfan, Wyraachur and Michael Kenchington}} |
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===Background=== |
===Background=== |
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'''ITV1''' is a British free-to-air commercial television network. It was launched in September 22, 1955 as '''Independent Television''' to provide competition to the government-funded [[BBC Television|BBC]]. Since the passing of the Broadcasting Act 1990, its legal name has been '''Channel 3''' to distinguish it from the other |
'''ITV1''' is a British free-to-air commercial television network. It was launched in September 22, 1955 as '''Independent Television''' to provide competition to the government-funded [[BBC Television|BBC]]. Since the passing of the Broadcasting Act 1990, its legal name has been '''Channel 3''' to distinguish it from the other analog TV networks at the time, [[BBC One]], [[BBC Two]], and [[Channel 4]]. Once being a federation of separate regional companies, today, ITV1 serves most of the United Kingdom under a unified brand (except for Scotland with [[Scottish Television/STV|STV]], and Northern Ireland with [[Ulster Television/UTV|UTV]] for local programming and news). |
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{{SeparateTOC |
{{SeparateTOC |
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{{ImageTOC |
{{ImageTOC |
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|ITV_(1950s).jpg|1st ID (1950s) |
|ITV_(1950s).jpg|1st ID (1950s) |
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|ITV_-_CLG_Wiki_.jpg|2nd ID (Get Ready) (September 1, 1989-October 4, 1998) |
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|ITV_- |
|ITV_(UK)_-_CLG_Wiki_L.jpg|3rd ID (Hearts) (November 8, 1999-October 27, 2002) |
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|ITV_(UK)_-_CLG_Wiki_L.jpg|4th ID (Hearts) (November 8, 1999-October 27, 2002) |
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}} |
}} |
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|ITV1 (first era)| |
|ITV1 (first era)| |
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|ITV1 (second era)| |
|ITV1 (second era)| |
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{{ImageTOC |
{{ImageTOC |
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|ITV1 ID - Train Station - 2022.png|(November 15, 2022-) |
|ITV1 ID - Train Station - 2022.png|ID (November 15, 2022-) |
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}} |
}} |
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}} |
}} |
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</gallery> |
</gallery> |
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'''Visuals:''' |
'''Visuals:''' On a black background, the white text "'''INDEPENDENT TELEVISION'''" stacked on top of each other is shown. |
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'''Technique:''' |
'''Technique:''' It appears to be a printed card filmed by a cameraman. |
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'''Audio:''' None, but may contain music or a continuity announcer. |
'''Audio:''' None, but may contain music or a continuity announcer. |
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'''Availability:''' This logo was seen during the ITV strike of 1968, when they ran a nationwide service. |
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<tabber>Standard Logo= |
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===2nd ID (early/mid 1980s-1989)=== |
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<gallery mode="packed" heights="200"> |
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ITV presents (1980s).jpg |
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</gallery> |
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'''Visuals:''' Over a {{color|darkblue|dark blue}} striped background is the big letters "{{color|gold|'''ITV'''}}". Beneath that is "'''PRESENTS'''" in white. |
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'''Variant:''' Sometimes, the logo appears on a {{color|deepskyblue|light blue}} background and the "{{color|gold|'''ITV'''}}" logo is in 3D and is facing downwards. "PRESENTS" is much thinner than in the first logo. |
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'''Technique:''' None. |
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'''Audio:''' None. |
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⚫ | |||
<center>'''''Standard Visuals:'''''</center> |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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File:ITV - CLG Wiki .jpg|Generic (ending) |
File:ITV - CLG Wiki .jpg|Generic (ending) |
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</gallery> |
</gallery> |
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|-|Variants= |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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File:Anglia Television (1989-1991).jpg|Anglia (river) |
File:Anglia Television (1989-1991).jpg|Anglia (river) |
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File:ITV Yorkshire (1990).png|Yorkshire Television (finished product, 1991-94) |
File:ITV Yorkshire (1990).png|Yorkshire Television (finished product, 1991-94) |
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</gallery> |
</gallery> |
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|-|Video= |
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{{YouTube|id=teUcT7j1lhU}} |
{{YouTube|id=teUcT7j1lhU}} |
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</tabber> |
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'''Note:''' This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around |
'''Note:''' This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around 8 p.m. British Time on September 1, 1989. |
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'''Visuals:''' On a black background, a "river" of colours are seen. On top of the river is the franchise's logo and below it is the franchise name in |
'''Visuals:''' On a black background, a "river" of colours are seen. On top of the river, is the franchise's logo and below it is the franchise name in the Palatino font. The logo then wavers and disperses into the river, and in its place, various images of ITV shows fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "{{Font|Times New Roman|'''I'''}}" and "{{Font|Times New Roman|'''T'''}}", followed by half of the letter "{{Font|Times New Roman|'''V'''}}", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "{{Font|Times New Roman|'''V'''}}", containing part of the franchise's logo. The river fades out. |
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'''Franchise Variants:''' The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows: |
'''Franchise Variants:''' The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows: |
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*[[Anglia Television]]: Three |
*[[Anglia Television]]: Three blue and two yellow triangles from the "flag", along with part of the {{color|deepskyblue|light blue}} background. This was not used on-air, due to the Anglia flag being introduced a year prior to the generic branding and probably either because too little of the flag was used, or that the colors that were displayed in this ID are the opposite from its' actual logo. |
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*[[Border Television]]: Part of the "'''''{{color|deepskyblue|B}}'''''" in the Border logo against a {{color|darkblue|dark blue}} background. Used until 1993. |
*[[Border Television]]: Part of the "'''''{{color|deepskyblue|B}}'''''" in the Border logo against a {{color|darkblue|dark blue}} background. Used until 1993. |
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*[[Central Independent Television|Central]]: The rainbow colours in the "CGI cake". Used sparingly until 1990. |
*[[Central Independent Television|Central]]: The rainbow colours in the "CGI cake". Used sparingly until 1990. |
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*[[Channel Television]]: Part of the "{{color|gold|'''C'''}}" from the "CTV stripes" against a |
*[[Channel Television]]: Part of the "{{color|gold|'''C'''}}" from the "CTV stripes" against a blue background. This was not used on-air, as they opted to go for their own IDs. |
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*[[Grampian Television]]: Most of the Scottish saltire, with the bottom section of the triangle in a lighter shade of |
*[[Grampian Television]]: Most of the Scottish saltire, with the bottom section of the triangle in a lighter shade of blue. Used until October 4, 1998, longer than any of the other variants. |
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*[[Granada Television|Granada]]: The upper part of the |
*[[Granada Television|Granada]]: The upper part of the yellow "G-arrow" with a section missing, against a purple background. This was not used on-air, probably because the line connecting the arrowhead was missing. |
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*[[Harlech Television/HTV|Harlech Television]]: The "H" from the "aerial" against a background of two shades of |
*[[Harlech Television/HTV|Harlech Television]]: The "H" from the "aerial" against a background of two shades of blue. Used until 1992. |
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*[[London Weekend Television|London Weekend]]: The |
*[[London Weekend Television|London Weekend]]: The blue, white and red stripes, with the upper left section of the triangle in {{color|gray}}. Used until August 1992. |
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*[[Scottish Television/STV|Scottish Television]]: The lower right part of the "thistle" in {{color|deepskyblue|light blue}} against a {{color|darkblue|dark blue}} background. Used until December 1989. |
*[[Scottish Television/STV|Scottish Television]]: The lower right part of the "thistle" in {{color|deepskyblue|light blue}} against a {{color|darkblue|dark blue}} background. Used until December 1989, being the shortest-lived ID of any ITV franchise ever. |
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*[[TVS Television|TVS]]: The "{{color|steelblue|'''S'''}}" from the TVS logotype in {{color|steelblue|silvery blue}}, against a background of whitish {{color|gray}} on the left and {{color|darkblue|dark blue}} on the right. This was not used on-air. |
*[[TVS Television|TVS]]: The "{{color|steelblue|'''S'''}}" from the TVS logotype in {{color|steelblue|silvery blue}}, against a background of whitish {{color|gray}} on the left and {{color|darkblue|dark blue}} on the right. This was not used on-air. |
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*[[Television South West|TSW]]: The upper part of the "hills" with part of the |
*[[Television South West|TSW]]: The upper part of the "hills" with part of the blue stripe at the bottom. This was also not used on-air. |
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*[[Thames Television]]: The London landmarks against a |
*[[Thames Television]]: The London landmarks against a blue background, with three wavy blue lines below representing the river Thames, and the bottom section of the triangle in {{color|darkorange|dark orange}}. Used until August 31, 1990 (see below). |
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*[[Tyne Tees Television]]: The left part of the "{{color|blue|'''TTTV'''}}" against a |
*[[Tyne Tees Television]]: The left part of the "{{color|blue|'''TTTV'''}}" against a yellow background (evoking their "Flowing Rivers" ident from 1988). Used until 1991. |
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*[[Ulster Television/UTV|Ulster Television]]: Part of the |
*[[Ulster Television/UTV|Ulster Television]]: Part of the blue border and yellow zigzag from the version of the "oscilloscope" then used, against a {{color|gainsboro|light gray}} background. This was not used on-air. |
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*[[Yorkshire Television]]: The left half of the |
*[[Yorkshire Television]]: The left half of the yellow chevron against a {{color|darkblue|dark blue}} background. Used until 1990 (see below). |
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'''Other Variants:''' |
'''Other Variants:''' |
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*On occasion, the default logo would be used, which had no franchise name displayed at the bottom and had an ordinary |
*On occasion, the default logo would be used, which had no franchise name displayed at the bottom and had an ordinary blue triangle with three lines cut into its left side (a la the then-current [[Viva Films|VIVA Films]] logo). |
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*Central used a variant which combined the company's existing "CGI Cake" animation with the ITV animation. This also did not use the David Dundas music. |
*Central used a variant which combined the company's existing "CGI Cake" animation with the ITV animation. This also did not use the David Dundas music. |
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*Granada did not use its ITV logo but did occasionally use a variant combining its existing |
*Granada did not use its ITV logo but did occasionally use a variant combining its' existing ID with the normal logo above. |
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* Harlech had two different text variations of the ident. Depending on part of the region it served, "''CYMRU WALES''" would be used for Wales and "''WEST''" for the west of England. |
* Harlech had two different text variations of the ident. Depending on part of the region it served, "''CYMRU WALES''" would be used for Wales and "''WEST''" for the west of England. |
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**Later on, HTV had their ITV logos re-edited to consist simply of the "aerial" on the river, with the station name quickly moving in below from the left of the screen. This re-edited version was used until |
**Later on, HTV had their ITV logos re-edited to consist simply of the "aerial" on the river, with the station name quickly moving in below from the left of the screen. This re-edited version was used until December 31, 1992. |
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*Thames unveiled a new triangle logo on September 3, 1990 and consequently incorporated it into a second version of its ITV logo, which was used only before networked |
*Thames unveiled a new triangle logo on September 3, 1990 and consequently incorporated it into a second version of its ITV logo, which was used only before networked shows until October of 1991. |
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*Yorkshire in January 1991 had its ITV logo re-edited, so that the full chevron appeared in place of the triangle before moving to the centre of the screen as "ITV" faded out. This was used until October 1994. |
*Yorkshire in January of 1991 had its ITV logo re-edited, so that the full chevron appeared in place of the triangle before moving to the centre of the screen as "ITV" faded out. This was used until October of 1994. |
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*A long variant exists starting with the first part of the logo being long. |
*A long variant exists starting with the first part of the logo being long. |
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'''Technique:''' A mix of live-action and computer animation effects. |
'''Technique:''' A mix of live-action and computer animation effects, designed by English Markell Pockett. |
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⚫ | |||
⚫ | '''Audio:''' A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare, sometimes with the flute echoing at the end. Composed by David Dundas as an ITV jingle. A continuity announcement may be used, as well. The jingle was adopted from the [https://www.youtube.com/watch?v=iIB6chUUu5I full theme.] |
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'''Availability:''' They have been preserved by logo enthusiasts in the UK. As mentioned above, while some were actually used, some never appeared on-air. |
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'''Legacy:''' This logo is a favourite of many UK logo enthusiasts |
'''Legacy:''' This logo is a favourite of many UK logo enthusiasts. |
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=== |
===3rd ID (Hearts) (November 8, 1999-October 27, 2002)=== |
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<center>'''''Standard Visuals:'''''</center> |
<center>'''''Standard Visuals:'''''</center> |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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{{YouTube|id=PBDSBcqHUuo}} |
{{YouTube|id=PBDSBcqHUuo}} |
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'''Visuals:''' A short film plays, which culminates in the appearance of a heart. The heart flashes, which transitions to a |
'''Visuals:''' A short film plays, which culminates in the appearance of a heart. The heart flashes, which transitions to a blue background with spinning heart panels segmented in three. The franchise name/logo appears with a blue border surrounding the logo, and at the bottom of the border in a blue square are the letters "{{color|gold|'''itv'''}}". This logo was only used by Granada or UNM-owned stations, as Carlton opted for a different version featuring stars. |
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'''Franchise Variants:''' The symbols and the fonts of the name that was used varied depending on the franchise, these variants were as followed: |
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*If the franchise's logo was separate from their name (e.g. Granada's G symbol), it would appear above the franchise's name. Strangely, Border Television didn't even have its symbol. |
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* [[Anglia Television]]: The 1988 "triforce" symbol above with the font set in Bembo. |
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* [[Border Television]]: The symbol is not shown here and the font is set in Palatino. |
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* [[Channel Television]]: The 1999 "heart and globe" symbol above with the font set in Optima. This was not used on air, as they opted to use their ID. |
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* [[Granada Television|Granada]]: The 1968 "G and Arrow" symbol above with the font set in Times New Roman. |
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* [[Harlech Television/HTV|Harlech Television]]: The 1993 "HTV" symbol in the center without any additional text below. However, this was altered on July 2, 2001 after Carlton purchased HTV, but the end result was the same. |
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* [[London Weekend Television|London Weekend]]: The 1996 "LWT" symbol in the center without any additional text below. However, this was retired on March 19, 2000. |
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* [[Meridian Television]]: The 1991 "sun and moon" symbol above with the font set in Classical Garamond. |
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* [[Tyne Tees Television]]: The 1998 "TTTV" symbol above with the font set in Friz Quadrata. |
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* [[Yorkshire Television]]: The 1996 "chevron" symbol above with the font set in Bank Gothic. |
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'''Trivia:''' Starting with these idents, these are now produced in 16:9 widescreen (it was cropped to 4:3 on home recordings). |
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*Sometimes, the short film is skipped, and the animation is used instead. The franchise name/logo appears via a Matrix-like "digitizing" effect. |
*Sometimes, the short film is skipped, and the animation is used instead. The franchise name/logo appears via a Matrix-like "digitizing" effect. |
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*Sometimes the short film/logo animation is skipped, leaving the logo fully formed and the synth music playing. This is usually used for some continuity announcements. |
*Sometimes the short film/logo animation is skipped, leaving the logo fully formed and the synth music playing. This is usually used for some continuity announcements. |
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*A endboard version for Border Television's variant (either animated or static) exists. |
*A endboard version for Border Television's variant (either animated or static) exists. |
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'''Technique:''' A combination of live-action and computer animation. |
'''Technique:''' A combination of live-action and computer animation, designed by English & Pockett. |
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'''Audio:''' A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare. |
'''Audio:''' A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare. |
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'''Legacy:''' This was an unpopular logo among many, due to the consolidation of the unique visual identities of ITV into one. Though at least it tried to keep the original regional logos (with the exception of Border Television's symbol) unlike its successors. |
'''Legacy:''' This was an unpopular logo among many, due to the consolidation of the unique visual identities of ITV into one. Though at least it tried to keep the original regional logos (with the exception of Border Television's symbol) unlike its successors. |
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==ITV1 (first era)== |
==ITV1 (first era)== |
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===Background=== |
===Background=== |
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On October 28, 2002, most ITV franchises dropped their in-air branding, adopting a unified "'''ITV1'''" brand. On February 2, 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form "ITV plc". |
On October 28, 2002, most ITV franchises dropped their in-air branding, adopting a unified "'''ITV1'''" brand, though some franchises continued to use their name on-air in some form until the 2013 rebrand. On February 2, 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form "ITV plc". |
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===1st Ident (October 28, 2002-October 31, 2004)=== |
===1st Ident (October 28, 2002-October 31, 2004)=== |
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File:ITV1 ID (2003) - Tess Daly.png |
File:ITV1 ID (2003) - Tess Daly.png |
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File:ITV1 ID (2004).png |
File:ITV1 ID (2004).png |
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File:ITV1 Yorkshire 2003.mp4|[[Yorkshire Television]] variant |
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</gallery> |
</gallery> |
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{{YouTube|id=E4fqEXEDUS4}} |
{{YouTube|id=E4fqEXEDUS4}} |
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'''Visuals:''' |
'''Visuals:''' A montage of various ITV1 personalities is shown, which ends with the ITV1 logo in 3D sliding toward the bottom right in pieces before coming together. There were four different sets featured, all featuring stars that varied. |
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''' |
'''Variants''': Each ident featured a certain celebrity behind one of four different sets. |
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* '''Stage and Steps''' - Used for the big-name stars. |
* '''Stage and Steps''' - Used for the big-name stars. |
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** Chris Tarrant (''Who Wants to Be a Millionaire?'') |
** Chris Tarrant (''Who Wants to Be a Millionaire?'') |
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*'''Chris Tarrant''' (''Who Wants to Be a Millionaire?'') - Six variants: |
*'''Chris Tarrant''' (''Who Wants to Be a Millionaire?'') - Six variants: |
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** 1: Chris walks all through the set, with a close-up of his face at one point. |
** 1: Chris walks all through the set, with a close-up of his face at one point. |
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** 2: Chris waves at the viewers, crosses his arms and |
** 2: Chris waves at the viewers, crosses his arms and another close-up shot of his face is shown, where he looks at the camera with a confused look. |
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** 3: Chris sits down, acts like King Kong, and does an arms fold pose with mirror reflections next to him. |
** 3: Chris sits down, acts like King Kong, and does an arms fold pose with mirror reflections next to him. |
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** 4: Chris walks slowly to the camera until his face is only seen, where he looks at the |
** 4: Chris walks slowly to the camera until his face is only seen, where he looks at the camera with an angry expression. |
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** 5: Chris hides through the walls and walks through them. |
** 5: Chris hides through the walls and walks through them. |
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** 6: Chris appears through the walls in all sorts of poses. |
** 6: Chris appears through the walls in all sorts of poses. |
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* '''Creature Comforts''': To promote the TV adaptation of Aardman's award-winning short, a set of idents featuring various characters of the show was commissioned. |
* '''Creature Comforts''': To promote the TV adaptation of Aardman's award-winning short, a set of idents featuring various characters of the show was commissioned. |
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* '''Christmas 2003''': As with the previous set, ITV1 didn't go with their own Christmas idents, rather adding snowflakes to the ITV1 logo on the standard package. |
* '''Christmas 2003''': As with the previous set, ITV1 didn't go with their own Christmas idents, rather adding snowflakes to the ITV1 logo on the standard package. |
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* '''Brit Awards 2004''' |
* '''Brit Awards 2004''': |
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* ''' |
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⚫ | |||
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'''Technique:''' All live action, with the panels and zooming of the logo. These were designed by BDA Creative. The ''Creature Comforts'' idents were animated by [[Aardman Animations]]. |
'''Technique:''' All live action, with the panels and zooming of the logo. These were designed by BDA Creative. The ''Creature Comforts'' idents were animated by [[Aardman Animations]]. |
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'''Audio:''' Depends on the ident, but it's usually a variation of the same jingle. This is sometimes accompanied by a continuity announcement. |
'''Audio:''' Depends on the ident, but it's usually a variation of the same jingle. This is sometimes accompanied by a continuity announcement. |
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* Stage and Steps - A talent-like jingle that starts off with a drum roll. |
* Stage and Steps - A talent-like jingle that starts off with a drum roll. |
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* Brick Wall - A |
* Brick Wall - A jazz-like tune. |
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* Backstage - A slow piano piece. |
* Backstage - A slow piano piece. |
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* Yellow and Blue tiles - A funky tune. |
* Yellow and Blue tiles - A funky tune. |
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In the 2003 version, there are more music variations: |
In the 2003 version, there are more music variations: |
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* Yellow and Blue set - |
* Yellow and Blue set - A guitar tune. |
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* Catwalk - A showbiz-like tune. |
* Catwalk - A showbiz-like tune. |
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* Soap - A jazzy tune. |
* Soap - A jazzy tune. |
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⚫ | |||
* Check your tapes for the logo. |
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⚫ | |||
===2nd Ident (November 1, 2004-January 15, 2006)=== |
===2nd Ident (November 1, 2004-January 15, 2006)=== |
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{{YouTube|id=7VGxscTtU2E}} |
{{YouTube|id=7VGxscTtU2E}} |
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'''Visuals:''' On a certain animated background, there are three |
'''Visuals:''' On a certain animated background, there are three blue boxes rotating, and this time, there is a yellow cube with the number "{{color|dodgerblue|1}}" on each side, along with 3 other blue squares around it, which rotate to reveal the letters "{{color|gold|'''itv'''}}" on the other side. They align with the yellow cube, which turns into a square when aligned with the three smaller blue squares. Finally, the squares shine for a few seconds. |
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'''Variants:''' |
'''Variants:''' |
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'''Audio:''' A redone version of the previous ident's music. |
'''Audio:''' A redone version of the previous ident's music. |
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===3rd Ident (January 16-November 12, 2006)=== |
===3rd Ident (January 16-November 12, 2006)=== |
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*Pride: There is an old woman looking at a drawing, a boy walking upstairs with food for his mother, a man washing his car, a boy with his mouth open, and a man moving his bike out of a garage. |
*Pride: There is an old woman looking at a drawing, a boy walking upstairs with food for his mother, a man washing his car, a boy with his mouth open, and a man moving his bike out of a garage. |
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*Embarrassment: There is a man with a towel wrapped around him, a woman with her dress in the wrong place, a boy getting the wrong haircut, and a woman on a train with a man trying to sleep on her. |
*Embarrassment: There is a man with a towel wrapped around him, a woman with her dress in the wrong place, a boy getting the wrong haircut, and a woman on a train with a man trying to sleep on her. |
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*Sadness: There |
*Sadness: There are two people hugging, a girl looking sad in a school corridor, a woman in bed looking like she's crying, and a man sat in a cinema staring at a screen. |
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*Surprise: There is a bucket of water being dumped on two women, two children popping out of a cardboard box, a man almost getting hit in the face by a newspaper, and some cows being scared away, |
*Surprise: There is a bucket of water being dumped on two women, two children popping out of a cardboard box, a man almost getting hit in the face by a newspaper, and some cows being scared away, |
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'''Audio:''' Depends on the ident, but a short burst of crowd cheering and clapping can always be heard when the logo splits. A continuity announcer is usually heard. |
'''Audio:''' Depends on the ident, but a short burst of crowd cheering and clapping can always be heard when the logo splits. A continuity announcer is usually heard. |
||
'''Legacy:''' These idents were not very well liked by most people and were quickly replaced with the set below (except for Channel Television, which used these Idents until 2013). |
'''Legacy:''' These idents were not very well liked by most people and were quickly replaced with the set below (except for Channel Television, which used these Idents until 2013). |
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{{YouTube|id=ZhC_tHYuXs4|id2=HQe4fwtTS9I}} |
{{YouTube|id=ZhC_tHYuXs4|id2=HQe4fwtTS9I}} |
||
'''Visuals:''' There is live action footage of one of the scenes below (all involving something |
'''Visuals:''' There is live action footage of one of the scenes below (all involving something yellow), before the ITV1 logo (which now has the ITV lettering in black) appears on the left side of the screen. |
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'''Variants:''' |
'''Variants:''' |
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* Basketball: The camera pans from the back of a basketball stand onto a small basketball pitch atop a building in a city. There is yellow flowers and vines begin to creep up the basketball stand. |
* Basketball: The camera pans from the back of a basketball stand onto a small basketball pitch atop a building in a city. There is yellow flowers and vines begin to creep up the basketball stand. |
||
*Beach: The camera pans across a beach, where |
*Beach: The camera pans across a beach, where a yellow windbreaker begins to twist and flies up into the sky. |
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*Market: The screen pans through a busy market with lots of people walking by, as some yellow birds fly past the camera and fly around the market. |
*Market: The screen pans through a busy market with lots of people walking by, as some yellow birds fly past the camera and fly around the market. |
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*Boat: The sequence starts at a reed bed next to a river, as the camera pans up and over to reveal a man rowing a small boat through the river, with small yellow fish swirling around the paddles. |
*Boat: The sequence starts at a reed bed next to a river, as the camera pans up and over to reveal a man rowing a small boat through the river, with small yellow fish swirling around the paddles. |
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*Garden: The sequence starts in a small garden with some children playing, before the camera pans down into the grass, revealing lots of yellow bugs and plants. |
*Garden: The sequence starts in a small garden with some children playing, before the camera pans down into the grass, revealing lots of yellow bugs and plants. |
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In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the |
In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the yellow blocks, which themselves became more rounded. If watching on the HD channel, the word 'hd' would appear next to the logo with a transparent glass-like texture. The existing variants were updated with the new logo, and the following new variants were added: |
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* Sunflowers: The camera pans over a computer-generated sunny field with clouds rapidly passing by, as the yellow sunflowers below begin to blossom. |
* Sunflowers: The camera pans over a computer-generated sunny field with clouds rapidly passing by, as the yellow sunflowers below begin to blossom. |
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'''Trivia:''' More so than most other logos, these were quite the complicated coproduction in terms of the number of studios involved. The idents were based on a creative concept from Red Bee Media, directed by Pleix, produced by Blink Productions, and were handled in post-production by The Mill. |
'''Trivia:''' More so than most other logos, these were quite the complicated coproduction in terms of the number of studios involved. The idents were based on a creative concept from Red Bee Media, directed by Pleix, produced by Blink Productions, and were handled in post-production by The Mill. |
||
'''Technique:''' |
'''Technique:''' Live-action. |
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'''Audio:''' A quiet, simple 7-note motif that is repeated throughout the duration of the ident. Some idents may have a slight variation on the instrumentation with the same motif. |
'''Audio:''' A quiet, simple 7-note motif that is repeated throughout the duration of the ident. Some idents may have a slight variation on the instrumentation with the same motif. |
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==ITV (second era)== |
==ITV (second era)== |
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'''Audio:''' Depends on the ident. |
'''Audio:''' Depends on the ident. |
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===2nd Ident (ITV Creates) (January 1, 2019-November 15, 2022)=== |
===2nd Ident (ITV Creates) (January 1, 2019-November 15, 2022)=== |
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File:ITV-2021-ID-0921-1-010921-2.jpg |
File:ITV-2021-ID-0921-1-010921-2.jpg |
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</gallery> |
</gallery> |
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⚫ | |||
'''Visuals:''' |
'''Visuals:''' A different 3D animation of the ITV logo plays. There are a different interpretation of the ITV logo made by various artists around the UK, called "ITV Creates". There were 52 in total to begin with, although more have slowly been added over time. |
||
'''Technique:''' Usually live-action. |
'''Technique:''' Usually live-action. |
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'''Audio:''' Ambient sounds, with the announcer talking about the announcement. |
|||
'''Audio:''' Unknown. |
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'''Availability:''' |
|||
* For the ident's first year, one artist's rendition was used throughout the week. |
* For the ident's first year, one artist's rendition was used throughout the week. |
||
* This would continue until 2020, when all the existing idents were put on a rotation, with some additional idents set later added until 2022. |
* This would continue until 2020, when all the existing idents were put on a rotation, with some additional idents set later added until 2022. |
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*Cafe: A colorful display of various posters is seen on the side of the cafe, with each of them coming to life in a unique way. A child in a poster for the beach kicks a ball out onto the pavement, butterflies are seen emerging from a poster featuring a jungle, and a mysterious shadow is cast from another. |
*Cafe: A colorful display of various posters is seen on the side of the cafe, with each of them coming to life in a unique way. A child in a poster for the beach kicks a ball out onto the pavement, butterflies are seen emerging from a poster featuring a jungle, and a mysterious shadow is cast from another. |
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'''Trivia:''' The Cityscape |
'''Trivia:''' The Cityscape and Seaside idents are filmed in Croydon and Lytham St Annes respectively. |
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'''Technique:''' Live-action combined with computer effects, created by DixonBaxi. |
'''Technique:''' Live-action combined with computer effects, created by DixonBaxi. |
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'''Audio:''' Depends on the ident, composed by Echoic Audio. |
'''Audio:''' Depends on the ident, composed by Echoic Audio. |
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===External Links=== |
===External Links=== |
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{{StationIDs-Navbox}}{{Navbox-ITV}} |
{{StationIDs-Navbox}}{{Navbox-ITV}} |
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[[Category:British television |
[[Category:British television idents]] |
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[[Category:Television |
[[Category:Television idents]] |
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[[Category:United Kingdom]] |
[[Category:United Kingdom]] |
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[[Category:ITV]] |
[[Category:ITV]] |
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[[Category:Logos made by Red Bee Media]] |
[[Category:Logos made by Red Bee Media]] |
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[[Category:Logos made by DixonBaxi]] |
[[Category:Logos made by DixonBaxi]] |
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[[Category:Logos with music by David Dundas]] |
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[[Category:Logos made by English & Pockett]] |
![]() | Notice: The page ITV1 in the mainspace is currently a redirect to this draft. This draft was previously submitted for review and declined by Camenati (talk | contribs)The given reason is:
Last edited by Gilby1385 (talk | contribs) 20 hours ago. (Update) |
ITV1 is a British free-to-air commercial television network. It was launched in September 22, 1955 as Independent Television to provide competition to the government-funded BBC. Since the passing of the Broadcasting Act 1990, its legal name has been Channel 3 to distinguish it from the other analog TV networks at the time, BBC One, BBC Two, and Channel 4. Once being a federation of separate regional companies, today, ITV1 serves most of the United Kingdom under a unified brand (except for Scotland with STV, and Northern Ireland with UTV for local programming and news).
Visuals: On a black background, the white text "INDEPENDENT TELEVISION" stacked on top of each other is shown.
Technique: It appears to be a printed card filmed by a cameraman.
Audio: None, but may contain music or a continuity announcer.
Availability: This logo was seen during the ITV strike of 1968, when they ran a nationwide service.
Note: This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around 8 p.m. British Time on September 1, 1989.
Visuals: On a black background, a "river" of colours are seen. On top of the river, is the franchise's logo and below it is the franchise name in the Palatino font. The logo then wavers and disperses into the river, and in its place, various images of ITV shows fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "I" and "T", followed by half of the letter "V", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "V", containing part of the franchise's logo. The river fades out.
Franchise Variants: The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows:
Other Variants:
Technique: A mix of live-action and computer animation effects, designed by English Markell Pockett.
Audio: A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare, sometimes with the flute echoing at the end. Composed by David Dundas as an ITV jingle. A continuity announcement may be used, as well. The jingle was adopted from the full theme.
Audio Variant: Central's ITV logo used the company's existing synthesised variant of the 1988 jingle instead of the David Dundas music, or it was mixed up with Central's own ident.
Legacy: This logo is a favourite of many UK logo enthusiasts.
Visuals: A short film plays, which culminates in the appearance of a heart. The heart flashes, which transitions to a blue background with spinning heart panels segmented in three. The franchise name/logo appears with a blue border surrounding the logo, and at the bottom of the border in a blue square are the letters "itv". This logo was only used by Granada or UNM-owned stations, as Carlton opted for a different version featuring stars.
Franchise Variants: The symbols and the fonts of the name that was used varied depending on the franchise, these variants were as followed:
Trivia: Starting with these idents, these are now produced in 16:9 widescreen (it was cropped to 4:3 on home recordings).
Other Variants:
Technique: A combination of live-action and computer animation, designed by English & Pockett.
Audio: A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare.
Legacy: This was an unpopular logo among many, due to the consolidation of the unique visual identities of ITV into one. Though at least it tried to keep the original regional logos (with the exception of Border Television's symbol) unlike its successors.
On October 28, 2002, most ITV franchises dropped their in-air branding, adopting a unified "ITV1" brand, though some franchises continued to use their name on-air in some form until the 2013 rebrand. On February 2, 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form "ITV plc".
Visuals: A montage of various ITV1 personalities is shown, which ends with the ITV1 logo in 3D sliding toward the bottom right in pieces before coming together. There were four different sets featured, all featuring stars that varied.
Variants: Each ident featured a certain celebrity behind one of four different sets.
There were also some other idents used:
In the 2003 package, they were replaced with a new set of idents, with some new additions.
As with the previous set, there were also some other idents used:
Christmas Variant: For Christmas 2002, Granada and Carlton stuck to the regular idents, but added shooting stars to the ITV1 logo.
Later Variant: In September 2003, the ident package was changed to one where the ITV1 logo revolves and forms itself on a background of spinning blue panels. Also, in this variant, the logo zooms in a bit.
Technique: All live action, with the panels and zooming of the logo. These were designed by BDA Creative. The Creature Comforts idents were animated by Aardman Animations.
Audio: Depends on the ident, but it's usually a variation of the same jingle. This is sometimes accompanied by a continuity announcement.
In the 2003 version, there are more music variations:
Availability: The Creature Comforts idents appear as a bonus feature on the Season 1 Part 2 DVD of the show.
Visuals: On a certain animated background, there are three blue boxes rotating, and this time, there is a yellow cube with the number "1" on each side, along with 3 other blue squares around it, which rotate to reveal the letters "itv" on the other side. They align with the yellow cube, which turns into a square when aligned with the three smaller blue squares. Finally, the squares shine for a few seconds.
Variants:
Technique: CGI. Like the previous logo, this was designed by BDA Creative.
Audio: A redone version of the previous ident's music.
Visuals: There is the new ITV1 logo appear on screen, before it splits into two halves and rests on either side of the screen. Accompanying the logo is various clips of live action scenes.
Variants:
Technique: Live-action, mixed with 2D animation.
Audio: Depends on the ident, but a short burst of crowd cheering and clapping can always be heard when the logo splits. A continuity announcer is usually heard.
Legacy: These idents were not very well liked by most people and were quickly replaced with the set below (except for Channel Television, which used these Idents until 2013).
Visuals: There is live action footage of one of the scenes below (all involving something yellow), before the ITV1 logo (which now has the ITV lettering in black) appears on the left side of the screen.
Variants:
In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the yellow blocks, which themselves became more rounded. If watching on the HD channel, the word 'hd' would appear next to the logo with a transparent glass-like texture. The existing variants were updated with the new logo, and the following new variants were added:
Trivia: More so than most other logos, these were quite the complicated coproduction in terms of the number of studios involved. The idents were based on a creative concept from Red Bee Media, directed by Pleix, produced by Blink Productions, and were handled in post-production by The Mill.
Technique: Live-action.
Audio: A quiet, simple 7-note motif that is repeated throughout the duration of the ident. Some idents may have a slight variation on the instrumentation with the same motif.
Visuals: A different short film plays depending on the ident. After a few seconds, the then-new ITV logo ("itv" in a lowercase cursive font and split into 5 pieces) fades in letter by letter and changes colour to adapt to whatever is going on in the ident. Near the end of the ident, the logo fades out letter by letter.
Technique: Live-action combined with computer effects.
Audio: Depends on the ident.
Visuals: A different 3D animation of the ITV logo plays. There are a different interpretation of the ITV logo made by various artists around the UK, called "ITV Creates". There were 52 in total to begin with, although more have slowly been added over time.
Technique: Usually live-action.
Audio: Ambient sounds, with the announcer talking about the announcement.
Availability:
Visuals: On a static background, a light blue coloured 1 appears, which zooms out into the center of the screen. As it comes to a stop, the 1 becomes slanted as the background pans to the right, causing a trail effect behind the 1. The 1 moves to the left, and as it comes to a stop the 2013 ITV logo fades in.
Variants:
Trivia: The Cityscape and Seaside idents are filmed in Croydon and Lytham St Annes respectively.
Technique: Live-action combined with computer effects, created by DixonBaxi.
Audio: Depends on the ident, composed by Echoic Audio.
Television idents | |
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American Networks |
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Canadian Networks | |
British Networks |
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Australian Networks | |
Japanese Networks | |
German, Swiss, and Austrian Networks | |
Brazilian Networks | |
French Networks | |
Dutch, Belgian, and Luxembourgish Networks | |
Emirati Networks | |
Qatari Networks | |
Saudi Arabian Networks | |
ITV plc | |||||
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