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{{PageCredits|description=mr3urious, Michael Bass, THELOGOfactory1.12, rj4712 and
==ITV==
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<center><youtube width=240 height=185>>ZhC_tHYuXs4</youtube></center>
'''Logo:''' We see live
'''Variants:'''
* Basketball: The camera pans from the back of a basketball stand onto a small basketball pitch atop a building in a city. We see yellow flowers and vines begin to creep up the basketball stand.
* Beach: The camera pans across a beach, where we see a yellow windbreaker begin to twist and fly up into the sky.
* Market: We pan through a busy market with lots of people walking by, as some yellow birds fly past the camera and fly around the market.
* Boat: We start at a reed bed next to a river, as the camera pans up and over to reveal a man rowing a small boat through the river, with small yellow fish swirling around the paddles.
* Pavement Art: We see some people drawing yellow lines on concrete with yellow chalk, before the camera pans over to reveal a bustling city street below, with lots of people walking around a maze of yellow art.
* Bicycle: We see someone riding down a street on a bicycle at night, as yellow moths fly around and illuminate the street. The camera then pans over to a streetlamp with lots of yellow moths swirling around it.
* Bubbles: The camera pans through a field full of people running around and blowing yellow bubbles into the area, and the camera pans into the sky to show lots of large yellow bubbles.
* Fountains: The camera pans through a dark city street, which suddenly becomes illuminated by multiple yellow streams shooting out from the road. The ITV 1 logo is glowing and reflected in the concrete on this variant.
* Buildings: We pan through a busy city, when the glass windows on the buildings begin to flip around and cascade, turning yellow.
* Garden: We start in a small garden with some children playing, before the camera pans down into the grass, revealing lots of yellow bugs and plants.
In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the yellow blocks, which themselves became more rounded. If watching on the HD channel, the word 'hd' would appear next to the logo with a transparent glass-like texture. The existing variants were updated with the new logo, and the following new variants were added:
* Sunflowers: The camera pans over a computer generated sunny field with clouds rapidly passing by, as the yellow sunflowers below begin to blossom.
* Snakes and Ladders: We see a busy yellow construction site that looks vaguely like a snakes and ladders board, as construction workers carry out their work in a very organised and arranged manner.
* Lanterns: We pan through a dark field full of people holding yellow lanterns, and as they let go of them, the camera follows them and pans into the sky.
* Dodgems: We see an arena full of dodgems (or bumper cars) driving around in an organised fashion, swirling around each other.
'''FX/SFX:'''
'''Music/Sounds:''' A quiet, simple 7-note motif that's repeated throughout the duration of the ident. Some idents may have a slight variation on the instrumentation with the same motif.
'''Availability:''' Extinct.
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Logo: Just the words "INDEPENDENT TELEVISION" stacked on top of each other.
FX/SFX: None, its a still logo.
Music/Sounds: None, but may contain music or a continuity announcer.
Availability: Extinct.
Editor's Note: TBA.
Logo: On a dark blue striped background, we see the big yellow letters "ITV". Beneath that is "PRESENTS" in white.
Variant: Sometimes the logo appears on a light blue background and the "ITV" logo is in 3D and is facing downwards. "PRESENTS" is much thinner than in the first logo.
FX/SFX: Possibly none.
Music/Sounds: Possibly none.
Availability: Extinct.
Editor's Note: TBA.
Note: This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around 8pm on September 1, 1989.
Nicknames: "ITV Generic", "Get Ready"
Logo: On a black background, a "river" of colours are seen. On top of the river is the franchise's logo and below it is the franchise name in an italicized serif font. The logo wavers and disperses into the river, and in its place, various images of ITV programs fly by from the right to the left, ones such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "I" and "T", followed by half of the letter "V", fade in one by one. Finally, a blue vertical triangle with two lines coming from the left appears in place of the other half of the "V", containing part of the franchise's logo. The river fades out.
Franchise Variants: The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows:
Other Variants:
FX/SFX: The "river" and the ghost-like appearances of the images.
Music/Sounds: A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare, sometimes with the flute echoing at the end. Composed by David Dundas as an ITV jingle. A continuity announcement may be used, as well.
Music/Sounds/Variant: Central's ITV logo used the company's existing jingle instead of the David Dundas music, or it was mixed up with Central's own ident.
Availability: They are all extinct, but have been preserved by logo enthusiasts in the UK. As mentioned above, while some were actually used, some never appeared on-air.
Editor's Note: This logo is a favorite of many UK logo enthusiasts, although some of the regional logos don't fit the vertical triangle too well (particularly in the case of Channel Television, Scottish Television, TVS Television, and Tyne Tees).
Nicknames: "TV From The Heart", "ITV Generic II"
Logo: A short film plays which culminating in the appearance of a heart. The heart flashes, which transitions to a blue background with spinning heart panels segmented in three. The franchise name/logo appears with a blue border surrounding the logo, and at the bottom of the border in a blue square are the yellow letters "itv". Only used by Granada or UNM-owned stations.
Variants:
FX/SFX: The spinning hearts and the "digitizing" effect.
Music/Sounds: A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare.
Availability: Extinct, but this is one of ITV's generic logos, and as such appears elsewhere with a different logo.
Editor's Note: This was an unpopular logo among many due to the consolidation of the unique visual identities of ITV into one.
On October 28, 2002, most ITV franchises dropped their in-air branding, adopting an unified "ITV1" brand. On 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form ITV plc.
Nicknames: "ITV People"
Logo: We see a montage of various ITV1 personalities, which ends with the ITV1 logo in 3D sliding toward the bottom right in pieces before coming together.
Variant: There is a different variant in which the ITV1 logo revolves and forms itself on a background of spinning blue panels. Also, in this variant, the logo zooms in a bit.
FX/SFX: The panels and zooming.
Music/Sounds: A rather uninspired jazz-like tune, or an equally uninspired guitar tune. This is sometimes accompanied by a continuity announcement.
Availability: Extinct. Check your tapes for the logo.
Editor's Note: TBA.
Logo: On a certain animated background, we see three blue boxes rotate before rotating and this time we see a yellow cube with the number "1" on each side along with 3 other blue squares around it which rotate to reveal the letters "itv" on the other side, they align with the yellow cube which turns into a square when aligned with the three smaller blue squares. Finally, the squares shine for a few seconds.
Variant: There were several animated background idents that were used through out the time that this was used including Ribbons, Lines, Bubbles and Clouds idents that were first shown in 2004 and in 2005, a Christmas variant was used.
FX/SFX: The animated background, and the shapes moving.
Music/Sounds: TBA
Availability: Extinct due to newer idents being used.
Editor's Note: TBA.
Nicknames: "Emotions"
Logo: We see the new ITV 1 logo appear on screen before it splits into two halves and rests on either side of the screen. Accompanying the logo is various clips of live action scenes.
Variants:
FX/SFX: A short burst of crowd cheering and clapping can be heard when the logo splits. On the final clip a continuity announcer can be heard.
Music/Sounds: Depends on the ident.
Availability: Extinct.
Editor's Note: These idents were not very well liked by most people, and were quickly replaced with the set below.
Logo: We see live action footage of one of the scenes below, before the ITV 1 logo (which now has the ITV lettering in black) appears on the left side of the screen.
Variants:
In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the yellow blocks, which themselves became more rounded. If watching on the HD channel, the word 'hd' would appear next to the logo with a transparent glass-like texture. The existing variants were updated with the new logo, and the following new variants were added:
FX/SFX: Depends on the ident.
Music/Sounds: A quiet, simple 7-note motif that's repeated throughout the duration of the ident. Some idents may have a slight variation on the instrumentation with the same motif.
Availability: Extinct.
Editor's Note: TBA.
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: TBA
Editor's Note: TBA
Nicknames: "ITV Creates"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: TBA
Editor's Note: TBA
Logo: On a blurred background with visible skyscrapers and a blue sky we see a long white rectangle appear and stretch out, with the words "itv Productions", with the words "itv" in white and in a teal rectangle, appearing on it.
Variant: On one program, the text says:
FX/SFX: The background zooming out, and the white rectangle stretching out.
Music/Sounds: The ending theme of the TV show or none.
Availability: Uncommon. This was used in tandem with the last Granada logo, with this logo being used on ITV-produced shows airing on their channels. One example being Season 3 of Blue Murder.
Editor's Note: TBA.
Logo: On a black background, we see a three-dimensional blue and purple curved design, that resembles an aurora, appear with the ITV logo and the word "STUDIOS" appearing inside the opening of the design.
Variants:
FX/SFX: The aurora and words popping up. For the Countdown variant, the scrolling in the credits. A still version also exists.
Music/Sounds: A synth choir or the end theme of the show. A silent version exists.
Availability: Common. Seen on various ITV made shows including the first few seasons of The Chase, episodes of Countdown from this time period, and the ultra short-lived American series Sit Down, Shut Up. The American variant was seen on U.S. shows since 2010 including Hell's Kitchen, Kitchen Nightmares, America Now, The Jeremy Kyle Show, Prime Suspect, and The Bill Cunningham Show among others. The version with a white background is seen on the Nanny 911 game. This also appeared on the short-lived sitcom Family Tools. The "Global Entertainment" variant (or the ITV Global variant) was (infamously) used to plaster over previous logos on newer-prints of older ITV shows (namely those from Granada).
Editor's Note: TBA.
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Logo: On a white background, we see the 2013 ITV logo and the word "S T U D I O S" appear letter by letter. Two curved shadows slide in as well.
Variant: For its American and Australian divisions, either "AMERICA™", "AUSTRALIA", "NORDIC" or "FINLAND" (depending on the region) appears below in the same matter as "S T U D I O S". For programs distributed internationally and on DVD, the words "GLOBAL ENTERTAINMENT" appear below in the same manner as "S T U D I O S". This variant plays slower than the normal logo.
FX/SFX: The letters fading/flipping and shadows sliding in.
Music/Sounds: A three-note synth theme. Some shows might have the end theme of the program playing over it (episodes of Knightmare on Challenge has the end of the show's theme playing over the "GLOBAL ENTERTAINMENT" logo). An extended version of the theme has the notes drawn out a little longer. On The Chase USA broadcasts on Challenge, a low-tone version of the GLOBAL ENTERTAINMENT variant exists due to it plastering the ITV Studios America logo, but keeping the original audio.
Availability: Depending on the variant:
Editor's Note: TBA.
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: TBA
Editor's Note: TBAITV plc | |||||
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