Gainax

From the Audiovisual Identity Database, the motion graphics museum


Background

Gainax, Co., Ltd. (stylized as GAINAX) was founded by most of the Daicon Film team on December 24, 1984, basing the name after the Tottori Prefecture term for "giant" ("gaina") with an "x" added to it, as this sounded "good and international". Notable anime produced by this company include Gunbuster, FLCL, Tengen Toppa Gurren Lagann, Panty and Stocking with Garterbelt, and, most notably, Neon Genesis Evangelion, which have all gained critical acclaim and have been commercially successful. Unfortunately, the company is currently a shell of its former self--after Panty and Stocking was put on hiatus, many Gainax alumni left the studio to make their own companies, including Khara and Trigger (which features many key Gainax animators). The company has since refocused itself on producing lesser-known anime and manga until 2018. However, a number of major financial difficulties ranging from 2012 to 2024 (including attempts to branch out into other businesses), led to mass resignations, the creation of spin-off companies (including Gaina, Gainax West, Gainax International, Gainax Kyoto, Yonago Gainax, Gainax Niigata, and Gainax West), which are currently unrelated to Gainax as a whole, culminated with a lawsuit from a debt collection company. Because of this, Gainax had no choice but to enter bankruptcy in the Tokyo Court District on May 29 of that latter year and this decision was announced ten days later. The Gainax name, brand and identity was acquired by Khara to prevent misuse of the name and its brand identity. As of 2024, many of Gainax's in-house work (outside of works that were only involved in animation services, such as Nadia: The Secret of Blue Water, owned by NHK) has been acquired by other companies such as Trigger, Khara and Gaina.


Animated Logos

1st Logo (March 14, 1987)

Visuals: Set on a black background, there are two small kanji characters "制 作" on the left, with "GAINAX", in a futuristic font, on the right.

Technique: A still graphic.

Audio: Silent.

Availability: Seen on Royal Space Force: The Wings of Honneamise.

2nd Logo (July 19, 1997)

Visuals: On a black background, the grungy white text "GAINAX" appears at the bottom-right corner of the screen and vibrates. It appears for a split-second.

Technique: Drawn-on-film animation.

Audio: A record player sound effect.

Availability: Seen only on The End of Evangalion.

3rd Logo (March 26, 1998)


Visuals: On a white background, there is the word "GAINAX" in some black paintbrush-style lettering, being written as the letters are like falling down.

Technique: A still digital graphic.

Audio: Silent.

Availability: Seen on the Sega Saturn version of Neon Genesis Evangelion: Girlfriend of Steel.

4th Logo (July 23, 1998-2003)


Visuals: On a black screen, some golden sparkles flow all around the screen, forming six lights that would become the word "GAiNAX". Then, the word zooms out with a trailing effect locking itself on the screen.

Technique: CGI.

Audio: A sparkling jingle, with some swooshes and radar sounds.

Availability: It has been reported to appear on a few licensed video games, such as the PlayStation and Sega Saturn versions of Neon Genesis Evangelion: Eva to Yukai Nakamatachi. It can also be seen on Magical Shopping Arcade Abenobashi DVDs.

5th Logo (July 23, 2004-2005)


Visuals: On a starry sky, there is a giant orb. The orb engraves in the "20th" as a small blue comet appears and orbits around it. The comet forms the ring, and stops at the "0" in the "20th". The sky later spins faster and fades to black while the orb itself turns into Gainax's 20th anniversary logo. Below, the text "GAINAX20周年記念作品" appears, and everything stays for a few seconds before fading out.

Technique: CGI.

Audio: A triumphant space-style fanfare with swooshes for the comets.

Availability: Seen on video releases for Gainax's work during this period such as The Melody of Oblivion, Diebuster, and Re: Cutie Honey.

Print Logos

1st Logo (October 4, 1995-June 24, 2015)

Visuals: Superimposed on the show's opening and/or ending theme is the 1990s Gainax logo which consists of the words, GAINAX in a jumbo-style font and in white.

Technique: Superimposed animation.

Audio: The opening or ending theme of the show.

Availability: Seen on all Gainax productions from that period, beginning with Neon Genesis Evangelion.

2nd Logo (April 26, 2000)

Visuals: Scrolling up in the credits underneath the Production I.G. logo, there is the text "GAiNAX" stylized much like in the previous logo but in a thinner font.

Technique: Superimposed animation.

Audio: The closing theme of the show ("Ride on Shooting Star" by The Pillows).

Availability: Seen on FLCL.

Daicon Film
Gainax
Khara
Trigger
Gaina
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