Harlech Television/HTV/Television Idents

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Credits

Descriptions by
mr3urious

Captures by
mr3urious

Editions by
Mr. Logo Lord

Video captures courtesy of
matipionki, emh16, TvTimes1966, BelfastGav, jkmac1973, matipionki, dragonarchive, wrmorrell, paulhatfield69

1st ID (May 20, 1968-1970)

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  Daytime
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  Nighttime
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  Wednesday startup

Visuals: Two sets of lines, one black and one white, turn at opposite directions. The pattern zooms out, and two copies of the word "HARLECH", at perpendicular angles, become faintly visible within the lines. The lines continue to rotate until both sets are parallel and the "HARLECH" copies have merged together. The finished product is the word "HARLECH" in a Helvetica Inserat font, filled with horizontal lines, against a similarly-lined background.

Trivia: The logo was designed for the 405-line television broadcast system that predated the 625-line PAL system (lines being the resolution of television broadcasts). When viewing this on a 405-line television set, the moiré effect did not appear, while it appears on a 625-line television set.

Variants: There are two known variants:

• There is an extended version which was simply a slower version of the logo.
• There is a nighttime variant, where the logo is green.

Technique: Cel animation.

Audio: A warbly Moog synthesizer tune that culminates in a two-note synth-horn fanfare, being in some cases slightly high pitched. This is nicknamed the "Waterfall" jingle by some people.

Audio Variants:

• In the extended version, the music plays as normal. Then two long horn notes play into the music, then the synth plays again and at the end is a cut version of the two-note synth-horn fanfare ending.
• Sometimes, after the synth jingle, there is an announcer reading out official ITA information.

Availability: Used on this channel from this period until the name-change and the switch to colour in 1970.

2nd ID (April 6, 1970-September 27, 1987)

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  Rare "HTV Limited" variant from The Canterville Ghost

Visuals: Against a navy blue background, two slanted white lines come in from the top and bottom of the screen; the left one going up, and the right one going down. They stop moving with their ends sticking in the middle, and a third horizontal line "unfolds" vertically in the centre. The lines retract and grow into a conjoined, italic "HTV", resembling a TV aerial/antenna. The logo also noticeably becomes thinner after it forms. For Wales, the words "CYMRU WALES" appear below the T (or just "CYMRU" for Welsh-language programs), and for the West of England, "WEST" appears above.

Trivia: The HTV logo was designed by Frank Pegler of FJP Graphics.

Variants:

• A generic variant is sometimes used, lacking either of the sub-text.
• There does exist a long version, where the 3 lines remain on-screen for longer before condensing into the logo.
• Following the transfer of all Welsh-language programs to the S4C network in 1982, HTV Wales removed the word "CYMRU" from its logo and placed "WALES" at the top (though the Cymru Wales tag was briefly revived for use in the 4th logo). At the same time, the background on both this logo and HTV West's was changed to royal blue.
• On The Canterville Ghost, the HTV logo is moved to the left and the text "LIMITED" appears next to it. The word "and" also appears below.
• Often when introducing the next programme, text reading "NEXT ON" in a cartoony font would appear above the HTV logo, minus either the "CYMRU WALES" or "WEST" texts.

Technique: Scanimate.

Audio: The abridged version of the music from the 1st logo, except the pitch is lower.

Audio Variants:

• The long version has the long version of the previous logo.
• During the "Next On" sequences, a male announcer can be heard.

Availability: Used on this channel until 1987 for seventeen years.

3rd ID (September 28, 1987-September 1, 1989)

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Visuals: On a black background, a reflective surface containing a cloudy sky pans to the left, the image shifting as three large reflective blocks emerge from it (reflecting the cloudy sky image as well), followed shortly by three small blocks. As the screen folds out of view, the blocks revolve around to the right, zoom out, and paste themselves onto a blue spotlight, forming the HTV logo as seen before. The logo shines several times as the word "WALES" or "WEST" zooms-out and stops in its usual place.

Variants:

• A generic version, which was used for both regions, simply reads "HTV".
• A version with "CYMRU" also exists on co-productions with S4C. It's unknown if an animated version of this actually exists.
• On a HTV West 1987 Christmas tape, a parody of the logo is used. On a blue background, the HTV logo, now arranged to say "HVT" appears piece-by-piece while zooming in and swooping down and then stopping. After a bit, a light grey drop shadow appears and "XMAS" appears within the gap between "VT". A copyright date of 1987 in Roman numerals also fades in below. The music is also a distorted version of the main ident's music.

Technique: CGI.

Audio: A synthesized horn/string fanfare, ending with three synthesized notes, and is sometimes followed by a continuity announcer.

Availability: Used on HTV until 1989. After it's retirement, a modified version of it's end caps would be used until the end of 1992.

4th ID (September 1, 1989-December 31, 1992)

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See ITV for description.

5th ID (January 1, 1993-February 1995)

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Visuals: Against a shimmering background of colours (mostly blue), the letters "HTV", now made out of glass, and written in a font similar to that of the 1989 ITV logo with the "V" composed of a smaller triangle protruding from a slightly larger triangle, slowly zoom-out and flip around from the bottom-left corner of the screen. They stop at the centre of the screen and continue to project colours out from the edges.

Technique: CGI by English & Pockett.

Audio: A calm synth fanfare with a wind chime sound, ending in 3 orchestral notes.

Audio Variant: Before commercial breaks, a much more soothing re-arrangement was used, sometimes accompanied by a continuity announcement.

Availability: Used on HTV from this time period until 1995.

6th ID (February 1995-March 7, 1999)

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Visuals: Against a watery green/blue background, several tiny gold triangles can be seen. As they rise up and stretch diagonally to the right, the camera begins to shift back and turn to the right. The lines eventually grow into a stacked pattern of equilateral triangles before the camera pans out to reveal the rest of the ITV logo in gold, along with the triangle pattern turning into the "V" from before. The logo also rises from the background a bit and when the logo stops turning, the background shines with passing beams of light and rotating circles.

Variants:

• For commercial breaks, the logo would quickly fade in via a rippling effect.
• During Summer 1997, a special version was used: on a orange and blue rippling background, holographic umbrella patterns of yellow appear and zoom in, before twisting onto themselves like a kaleidoscope. Then, they fade out as the HTV logo appears up close in a similar fashion before forming in a smaller version of itself. It also appears to be much darker.
• Around 1998, a different variant was used, having the logo start on the rippling background before panning to the HTV logo lying on the water, turned at an angle.

Technique: CGI.

Audio: A calm woodwind jingle which ends in a proud orchestral finish, or none for the endcards. Sometimes, a continuity announcer is heard.

Audio Variant: The Kaleidoscope ident used an upbeat, beachy theme.

Availability: Used on the company as an ident from this time period until 1999.

7th ID (March 8-November 7, 1999)

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Visuals: The screen pans across a blue HTV logo against a shimmering yellow background from one angle. Then the screen fades to a gold HTV logo from another angle against a purplish-red background, Then the same HTV logo zooms-out against the yellow background and turns blue.

Variant: After a few months, the logo was revised with slightly different shots and the logo remains blue throughout.

Technique: CGI.

Audio: A calm majestic fanfare, or the previous logo's fanfare.

Availability: Only used on this channel for an short time until November 1999.

8th ID (November 8, 1999-July 1, 2001)

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See ITV for description.

Trivia: UNM was sold to Granada in July 2000, however HTV was later sold to Carlton on October 24 of that same year for competition reasons. Once the sale was completed, Carlton revamped their identity, which resulted in the 9th logo.

9th ID (July 2, 2001-October 27, 2002)

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Visuals: Same as the fifth Carlton logo, but instead of flashing to the Carlton logo, the heart-shaped white flash morphs into the "V" of the 1993 HTV logo as the typical Hearts background appears and the rest of the logo appears along with the borders of the box. After settling down, the rest of the logo blurs in and the ITV/ITV1 logo fades in as well. The end result resembles the previous logo.

Variant: A version with the red background and no ITV1 logo also exists, which was shown before Ultimate Questions on October 27, 2002.

Technique: CGI. The first half of the animation was done by Lambie-Nairn, with end result being done by English & Pockett.

Audio: The music from the fifth Carlton logo.

Availability: Used on the channel until 2002.

External Links

• HTV on Wikipedia
• HTV on TVARK