New Decade TV

From the Audiovisual Identity Database, the motion graphics museum


Background

New Decade TV is a Dublin-based film and television production company founded by Ciarán O’Connor in 1990.



1st Logo (May 5, 2009)

Visuals: On a white background, a teal bordered circle pops in on the left centre, flips horizontally once, and unveils the connected letters "ND" inside. To its right, "New Decade" wipes in from right to left and shines.

Technique: 2D computer animation.

Audio: None.

Availability: The logo is seen on Secret Billionaire: The Chuck Feeney Story.

2nd Logo (October 13, 2013)

Visuals: On a dimly lit blue background, the screen pans to a front-facing view of multiple white 3D curves revolving around "ND", from before and in white, while light travels from behind to the right. For a brief moment, the rings stop and flatten to form a thick and thin circle surrounding the letters before all but the upper right quarter of the paths gets cropped off and the sequence is reverted. Another light emerges from the rotating curves from the lower right and scrolls to the right before the screen directly face the logo. Alongside the earlier light, they slide past each other to unveil "New Decade" in white.

Technique: CGI.

Audio: A digital, ethereal ambient chord plays in the background while several whoosh sound effects are heard.

Availability: The logo is seen on Sodium Party.

3rd Logo (August 31, 2018-)

Visuals: On a black background, a white horizontal line is drawn from the centre before turning counterclockwise to a vertical angle. Then, two thick white lines slide out of it to the left and form "ND". Following this, "New Decade" emerges from the line to the right and then two thick black vertical bars scroll horizontally within the contents of the logo while it focuses briefly.

Technique: 2D computer animation.

Audio: The opening or closing theme of the film.

Availability: The logo is seen on I, Dolours and Ireland's Dirty Laundry.

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