Rediffusion London

This article is about the TV idents of the original iteration of Rediffusion. For the production logos of the original iteration of Rediffusion, see Rediffusion London Productions. For the current iteration, see Associated-Rediffusion Productions.

Credits

Descriptions by
LongLifeRock, Reactor37654 and mr3urious

Captures by
mr3urious and Camenati

Editions by
VofDoom, mr3urious and Nathan B.

Video captures courtesy of
AdeoF, ZMB's Worldwide Logo Archive, Broken Saw, jackmelody95 and Jordan Rios

Background

Associated-Rediffusion was the first ITV franchise to go on air, providing London's first weekday (Monday through Friday) service. A-R launched with a gala performance, presented jointly with ABC, on Thursday 22 September 1955. In 1964, the channel shortened its name to "Rediffusion London". In 1968, the company's franchise wasn't renewed and it was replaced by Thames Television (a forced joint venture between Rediffusion and EMI, which by then owned Associated British Corporation, ABC's parent company; ABC had also lost its franchise that year). The surviving A-R/Rediffusion London archive material is owned by Archbuild Ltd. and is held by the British Film Institute.

In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The present-day A-R (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for ITV, Channel 4 and Channel 5.

1st Logo (September 22, 1955-April 5, 1964)

• 
  Normal
• 
  Early "Presents"
• 
  Later "Presents"

Visuals: On a black background, a 16-pointed star (called the "Adastral" by the company's owners) spins a little clockwise while "Associated-Rediffusion" and "Presents" or "Channel Nine" slide from the right and left sides of the screen, respectively.

Variants:

• There is a still logo that's already formed and just the music plays.
• Later versions of this logo have the text appear bolder.

Technique: Traditional animation.

Audio: A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).

Audio Variant: The original version used a stately eleven-note jingle played on a trombone.

2nd Logo (Late 1950s?-1964)

• 

Visuals: Set against what appears to be a car is a slightly smaller version of the star from before with the words "ASSOCIATED-REDIFFUSION" shown with "LONDON'S TELEVISION" in a slightly smaller font below that. The camera then quickly pans up to a cameraman on a crane.

Technique: Live-action.

Audio: Same as the first logo.

Availability: Apparently used on outside broadcast (live remote) shows and news programming.

3rd ID (August 10-September 16, 1959)

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Visuals: Over a grey background is the Adastral star in a small size at the left side of the screen. Besides it is "for" and underneath both of them is "Associated-Rediffusion".

Technique: A still card produced on print.

Audio: Same as the first logo.

Availability: Only seen on Gert and Daisy.

4th ID (April 6, 1964-July 29, 1968)

• 
  Black variant
• 
  Grey variant
• 
  Small variant
• 
  No Hiding Place variant
• 
  Christmas variant

Visuals: On a grey background, a black rectangle extends to both sides of the screen. Once it's done, "REDIFFUSION" in white appears on the rectangle. The Adastral star and "LONDON" appear above and below "REDIFFUSION" respectively. The star spins counterclockwise.

Variants:

• On the first year it was used, after the above details, the grey background would turn black via a sliding effect.
  • On one episode of No Hiding Place, after this transition is complete, the background fades into the opening of the series with the logo superimposed into the shot.
• On Farewell Arabia, the logo is smaller.
• A Christmas variant exists where the background is a live-action batch of tinsel tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is an old-timely font, which has a heavy drop-shadow effect that wipes in before.

Technique: Traditional cel animation.

Audio: A seven note horn fanfare composed by Johnny Dankworth.

Audio Variant: The Christmas variant has this blended with a rendition of "Deck the Halls".

Availability: It is known to have appeared on No Hiding Place and Farewell Arabia.

External Links

• Rediffusion London on TVARK

Rediffusion London

Thames Television ►