Rediffusion London: Difference between revisions

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{{About|the TV idents of the original iteration of Rediffusion|the production logos of the original iteration of Rediffusion|Rediffusion London Productions|the current iteration|Associated-Rediffusion Productions}}
{{PageCredits|description=LongLifeRock, Reactor37654 and mr3urious|capture=mr3urious and Camenati|video=AdeoF, andZMB's Worldwide Logo Archive, Broken Saw, jackmelody95 and Jordan Rios|edits=VofDoom, mr3urious and Nathan B.}}
 
=== Background ===
'''Associated-Rediffusion''' was the first [[ITV1|ITV]] franchise to go on air, providing London's first weekday (Monday through Friday) service. A-R launched with a gala performance, presented jointly with [[ABC Television|ABC]], on Thursday 22 September 1955. In 1964, the channel shortened its name to "'''Rediffusion London'''". In 1968, the company's franchise wasn't renewed and it was replaced by [[Thames Television]] (a forced joint venture between Rediffusion and EMI, which by then owned Associated British Corporation, ABC's parent company; ABC had also lost its franchise that year). The surviving A-R/Rediffusion London archive material is owned by Archbuild Ltd. and is held by the British Film Institute. In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The present-day A-R (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for ITV, Channel 4 and Channel 5.
 
In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The [[Associated-Rediffusion Productions|present-day A-R]] (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for [[ITV1|ITV]], [[Channel 4]] and [[Channel 5]].
=== 1st Logo (1955-1964) ===▼
 
{{ImageTOC
'''Nicknames:''' "Spinning Star", "Adastral"
|Associated-Rediffusion - CLG Wiki(1).jpeg|1st Logo (September 22, 1955-April 5, 1964)
===|Rediffusion London - CLG Wiki.jpeg|2nd Logo (Late 1950s?-1964) ===▼
|Associated Rediffusion (1959).png|3rd ID (August 10-September 16, 1959)
|Associated-Rediffusion - CLG_Wiki.jpeg|4th ID (April 6, 1964-July 29, 1968)
}}
 
===1st Logo (September 22, 1955-April 5, 1964)===
'''Logo:''' On a black background, a 16-pointed star (called the "Adastral" by the company's owners) spins a little clockwise while "{{Font|Times New Roman|Associated-Rediffusion}}" and "{{Font|Times New Roman|Presents}}" or "{{Font|Times New Roman|Channel Nine}}" slide from the right and left sides of the screen, respectively.▼
<gallery mode="packed" heights="200">
Rediffusion London (1959, without presents).png|Normal
Associated-Rediffusion - CLG Wiki(1).jpeg|Early "Presents"
Rediffusion London (1955, bolder text).png|Later "Presents"
</gallery>
{{YouTube|id=JkQ0OhzcUiQ|id2=M7EsocWSrt4|id3=1UDFXC2OZ-k|id4=Rn53dvf_n2o|id5=SXilPq8cxmA|id6=t2lFTAuiBxU}}
 
▲'''LogoVisuals:''' On a black background, a 16-pointed star (called the "Adastral" by the company's owners) spins a little clockwise while "{{Font|Times New RomanSerif|Associated-Rediffusion}}" and "{{Font|Times New RomanSerif|Presents}}" or "{{Font|Times New RomanSerif|Channel Nine}}" slide from the right and left sides of the screen, respectively.
'''Variant:''' There is a still logo that's already formed and just the music plays.▼
 
'''Variants:'''
'''FX/SFX:''' The star spinning, and the sliding text.
▲'''Variant:'''* There is a still logo that's already formed and just the music plays.
* Later versions of this logo have the text appear bolder.
 
'''Technique:''' Traditional animation.
'''Music/Sounds:''' A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).▼
 
▲'''Music/SoundsAudio:''' A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).
'''Music/Sounds Variant:''' The original version used a stately eleven-note jingle played on a trombone.▼
 
▲'''Music/SoundsAudio Variant:''' The original version used a stately eleven-note jingle played on a trombone.
'''Availability:''' Extinct.
 
▲=== 1st2nd Logo (1955Late 1950s?-1964) ===
'''Editor's Note:''' None.
<gallery mode="packed" heights="200">
Rediffusion London - CLG Wiki.jpeg
</gallery>
{{YouTube|id=VyEGjKMq-uA}}
 
'''LogoVisuals:''' Set against what appears to be a car is a slightly smaller version of the star from before with the words "{{Font|Times New RomanSerif|ASSOCIATED-REDIFFUSION}}" are shown with "{{Font|Times New RomanSerif|LONDON'S TELEVISION}}", in a slightly smaller font, below that. The camera then quickly pans up to a cameraman on a crane.▼
 
'''FX/SFXTechnique:''' It's all liveLive-action.▼
▲=== 2nd Logo (Late 1950s?-1964) ===
 
'''Music/SoundsAudio:''' Same as the first logo.▼
▲'''Logo:''' Set against what appears to be a car is a slightly smaller version of the star from before with the words "{{Font|Times New Roman|ASSOCIATED-REDIFFUSION}}" are shown with "{{Font|Times New Roman|LONDON'S TELEVISION}}", in a slightly smaller font, below that. The camera then quickly pans up to a cameraman on a crane.
 
'''Availability:''' Extinct; apparentlyApparently used on outside broadcast (live remote) shows and news programming.▼
▲'''FX/SFX:''' It's all live-action.
 
===3rd ID (August 10-September 16, 1959)===
▲'''Music/Sounds:''' Same as the first logo.
<gallery mode="packed" heights="200">
Associated Rediffusion (1959).png
</gallery>
{{YouTube|id=-iJvS_XWXfM}}
 
'''Visuals:''' Over a grey background is the Adastral star in a small size at the left side of the screen. Besides it is "'''for'''" and underneath both of them is "'''Associated-Rediffusion"'''.
▲'''Availability:''' Extinct; apparently used on outside broadcast (live remote) shows and news programming.
 
'''Technique:''' A still card produced on print.
'''Editor's Note:''' None.
 
'''Audio:''' Same as the first logo.
 
'''Availability:''' Only seen on ''Gert and Daisy''.
=== 3rd Logo (1964-1968) ===
 
===4th ID (April 6, 1964-July 29, 1968)===
'''Nicknames:''' "Spinning Star II", "Adastral Mk. 2", "Rediffusion Star"
<gallery mode="packed" heights="200">
Associated-Rediffusion - CLG Wiki(3).jpeg|Black variant
Associated-Rediffusion - CLG Wiki.jpeg|Grey variant
Rediffusion London (1967, small variant).png|Small variant
Rediffusion London (1964, No Hiding Place).png||''No Hiding Place'' variant
Rediffusion London (1967, Christmas variant).png|Christmas variant
</gallery>
{{YouTube|id=lGpE6jXBMDQ|id2=xhFPFD704wA|id3=b2Ns025cugs|id4=pcPmCtq3jE0}}
 
'''LogoVisuals:''' On a {{Font color|gray|gray}}grey background, a black rectangle extends to both sides of the screen. Once it is's done, "'''REDIFFUSION'''" in white appears on the rectangle. The Adastral star and "LONDON" appear above and below "'''REDIFFUSION'''" respectively. The star spins counterclockwise.
 
'''Variants:'''
* On the first year it was used, after the above details, the {{Font color|gray|gray}}grey background would turn black via a sliding effect.
** On one episode of ''No Hiding Place'', after this transition is complete, the background fades into the opening of the series with the logo superimposed into the shot.
* A version was used at the end of shows, where the only movement is the Adastral rotating and the background is black.
* On ''Farewell Arabia'', the logo is smaller.
* A color version from 1967 has been reported to exist. The logo is the same, but the background is {{Font color|blue|blue}}, the Adastral is {{Font color|red|red}} ({{Font color|#FFD900|yellow}} on a few programs), "'''REDIFFUSION'''" is a deeper white, and "{{Font color|#FFD900|LONDON}}" is colored {{Font color|#FFD900|yellow}}.
* A Christmas variant exists where the background is a live-action batch of tinsel tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is an old-timely font, which has a heavy drop-shadow effect that wipes in before.
 
'''Technique:''' Traditional cel animation.
'''FX/SFX:''' The rectangle, star spinning, and sliding.
 
'''Music/SoundsAudio:''' A seven note horn fanfare composed by Johnny Dankworth.
 
'''Audio Variant:''' The Christmas variant has this blended with a rendition of "Deck the Halls".
'''Availability:''' Same as the previous logo. Was seen in-credit with animation on ''Ready, Steady Go!'' VHS releases in the mid-1980s. The color version was probably used in a few color programs prior to the 1968 loss of this franchise.
 
'''Availability:''' It is known to have appeared on ''No Hiding Place'' and ''Farewell Arabia''.
=== External Links ===▼
 
▲=== External Links ===
* [https://www.tvark.org/?page=1076 Rediffusion London] on TVARK
{{TV-Navbox}}{{Navbox-ITV}}▼
 
{{Chronology||[[Thames Television]]}}
[[Category:Television Logos]]▼
▲{{TVStationIDs-Navbox}}{{Navbox-ITV}}
[[Category:Television IDs]]
[[Category:British Logostelevision idents]]
[[Category:British Television Logosidents]]
[[Category:BritishUnited Television IDsKingdom]]
[[Category:ITVRegional (UK)television idents]]
▲[[Category:Television LogosITV]]
[[Category:Logos that vary depending on the source]]

Latest revision as of 18:45, 28 September 2024

This article is about the TV idents of the original iteration of Rediffusion. For the production logos of the original iteration of Rediffusion, see Rediffusion London Productions. For the current iteration, see Associated-Rediffusion Productions.

Credits
Descriptions by
LongLifeRock, Reactor37654 and mr3urious

Captures by
mr3urious and Camenati

Editions by
VofDoom, mr3urious and Nathan B.

Video captures courtesy of
AdeoF, ZMB's Worldwide Logo Archive, Broken Saw, jackmelody95 and Jordan Rios

Background

Associated-Rediffusion was the first ITV franchise to go on air, providing London's first weekday (Monday through Friday) service. A-R launched with a gala performance, presented jointly with ABC, on Thursday 22 September 1955. In 1964, the channel shortened its name to "Rediffusion London". In 1968, the company's franchise wasn't renewed and it was replaced by Thames Television (a forced joint venture between Rediffusion and EMI, which by then owned Associated British Corporation, ABC's parent company; ABC had also lost its franchise that year). The surviving A-R/Rediffusion London archive material is owned by Archbuild Ltd. and is held by the British Film Institute.

In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The present-day A-R (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for ITV, Channel 4 and Channel 5.


Contents

1st Logo (September 22, 1955-April 5, 1964) 2nd Logo (Late 1950s?-1964) 3rd ID (August 10-September 16, 1959) 4th ID (April 6, 1964-July 29, 1968)


1st Logo (September 22, 1955-April 5, 1964)

  • Normal
    Normal
  • Early "Presents"
    Early "Presents"
  • Later "Presents"
    Later "Presents"


Visuals: On a black background, a 16-pointed star (called the "Adastral" by the company's owners) spins a little clockwise while "Associated-Rediffusion" and "Presents" or "Channel Nine" slide from the right and left sides of the screen, respectively.

Variants:

  • There is a still logo that's already formed and just the music plays.
  • Later versions of this logo have the text appear bolder.

Technique: Traditional animation.

Audio: A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).

Audio Variant: The original version used a stately eleven-note jingle played on a trombone.

2nd Logo (Late 1950s?-1964)


Visuals: Set against what appears to be a car is a slightly smaller version of the star from before with the words "ASSOCIATED-REDIFFUSION" shown with "LONDON'S TELEVISION" in a slightly smaller font below that. The camera then quickly pans up to a cameraman on a crane.

Technique: Live-action.

Audio: Same as the first logo.

Availability: Apparently used on outside broadcast (live remote) shows and news programming.

3rd ID (August 10-September 16, 1959)


Visuals: Over a grey background is the Adastral star in a small size at the left side of the screen. Besides it is "for" and underneath both of them is "Associated-Rediffusion".

Technique: A still card produced on print.

Audio: Same as the first logo.

Availability: Only seen on Gert and Daisy.

4th ID (April 6, 1964-July 29, 1968)

  • Black variant
    Black variant
  • Grey variant
    Grey variant
  • Small variant
    Small variant
  • No Hiding Place variant
    No Hiding Place variant
  • Christmas variant
    Christmas variant


Visuals: On a grey background, a black rectangle extends to both sides of the screen. Once it's done, "REDIFFUSION" in white appears on the rectangle. The Adastral star and "LONDON" appear above and below "REDIFFUSION" respectively. The star spins counterclockwise.

Variants:

  • On the first year it was used, after the above details, the grey background would turn black via a sliding effect.
    • On one episode of No Hiding Place, after this transition is complete, the background fades into the opening of the series with the logo superimposed into the shot.
  • On Farewell Arabia, the logo is smaller.
  • A Christmas variant exists where the background is a live-action batch of tinsel tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is an old-timely font, which has a heavy drop-shadow effect that wipes in before.

Technique: Traditional cel animation.

Audio: A seven note horn fanfare composed by Johnny Dankworth.

Audio Variant: The Christmas variant has this blended with a rendition of "Deck the Halls".

Availability: It is known to have appeared on No Hiding Place and Farewell Arabia.

External Links

 Rediffusion London
Thames Television ►
Retrieved from "https://www.avid.wiki/Rediffusion_London?oldid=964694"
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