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{{aboutAbout|the TV idents of the original incarnationiteration of Rediffusion|the production logos of the original iteration of Rediffusion|Rediffusion London Productions|the current iteration|Associated-Rediffusion Productions (UK)}}
{{PageCredits|description=LongLifeRock, Reactor37654 and mr3urious|capture=mr3urious and Camenati|video=AdeoF, ZMB's Worldwide Logo Archive, Pepsi9072Broken Saw, jackmelody95, and Jordan Rios|edits=VofDoom, mr3urious and Nathan B.}}
 
=== Background ===
'''Associated-Rediffusion''' was the first [[ITV (UK)ITV1|ITV]] franchise to go on air, providing London's first weekday (Monday through Friday) service. A-R launched with a gala performance, presented jointly with [[ABC Television|ABC]], on Thursday 22 September 1955. In 1964, the channel shortened its name to "'''Rediffusion London'''". In 1968, the company's franchise wasn't renewed and it was replaced by [[Thames (UK)|ThamesTelevision]] (a forced joint venture between Rediffusion and EMI, which by then owned Associated British Corporation, [[ABC Television (UK)|ABC]]'s parent company; ABC had also lost its franchise that year). The surviving A-R/Rediffusion London archive material is owned by Archbuild Ltd. and is held by the British Film Institute. In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The present-day A-R (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for [[ITV (UK)|ITV]], [[Channel 4 (UK)|Channel 4]] and [[Channel 5 (UK)|Channel 5]].
 
In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The [[Associated-Rediffusion Productions|present-day A-R]] (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for [[ITV1|ITV]], [[Channel 4]] and [[Channel 5]].
=== 1st Logo (September 22, 1955-April 5, 1964) ===
 
{{ImageTOC
|Associated-Rediffusion - CLG Wiki(1).jpeg|1st Logo (September 22, 1955-April 5, 1964)
|Rediffusion London - CLG Wiki.jpeg|2nd Logo (Late 1950s?-1964)
|Associated Rediffusion (1959).png|3rd ID (August 10-September 16, 1959)
|Associated-Rediffusion - CLG_Wiki.jpeg|4th ID (April 6, 1964-July 29, 1968)
}}
 
=== 1st Logo (September 22, 1955-April 5, 1964) ===
<gallery mode="packed" heights="200">
File:Rediffusion London (1959, without presents).png|Normal version
File:Associated-Rediffusion - CLG Wiki(1).jpeg|Early "Presents" variant
File:Rediffusion London (1955, bolder text).png|Later "Presents" variant
File:Rediffusion London (1955, production).png|Early production variant
File:Rediffusion London (1964, bold text).png|Later production variant
File:Rediffusion London (1955, network production).png|Network production variant
File:Rediffusion London (1955, network presentation).png|Network presentation variant
File:Rediffusion London (1955, in-credit network production).png|In-credit variant
File:Rediffusion London (1959, in-credit).png|Transparent in-credit variant
</gallery>
{{YouTube|id=JkQ0OhzcUiQ|id2=M7EsocWSrt4|id3=1UDFXC2OZ-k|id4=Rn53dvf_n2o|id5=SXilPq8cxmA|id6=t2lFTAuiBxU}}
'''Nicknames:''' "Spinning Star", "Adastral", "Rediffusion Star"
 
'''LogoVisuals:''' On a black background, a 16-pointed star (called the "Adastral" by the company's owners) spins a little clockwise while "{{Font|Times New RomanSerif|Associated-Rediffusion}}" and "{{Font|Times New RomanSerif|Presents}}" or "{{Font|Times New RomanSerif|Channel Nine}}" slide from the right and left sides of the screen, respectively.
 
'''VariantVariants:'''
* There is a still logo that's already formed and just the music plays.
*There exists production, network production, and network presentation variants for this logo
* Later versions of this logo hashave the text appear bolder than it was previously.
*There is a still logo that's already formed and just the music plays.
*Later versions of this logo has the text appear bolder than it was previously.
*This logo can appear during the end credits of some shows
**On ''The Circus is Back, Olympia'', this variant has this logo transparent.
 
'''Technique:''' Traditional animation.
'''FX/SFX:''' The star spinning, and the sliding text.
 
'''Music/SoundsAudio:''' A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).
 
*'''Audio Variant:''' The original version used a stately eleven-note jingle played on a trombone.
'''Music/Sounds Variant:'''
*The original version used a stately eleven-note jingle played on a trombone.
*On one episode of ''Alfred Marks Time'', the logo is silent.
 
'''Availability:''' Extinct.
 
'''Editor's Note:''' None.
 
===2nd Logo (Late 1950s?-1964)===
Line 46 ⟶ 39:
</gallery>
{{YouTube|id=VyEGjKMq-uA}}
'''Logo:''' Set against what appears to be a car is a slightly smaller version of the star from before with the words "{{Font|Times New Roman|ASSOCIATED-REDIFFUSION}}" are shown with "{{Font|Times New Roman|LONDON'S TELEVISION}}", in a slightly smaller font, below that. The camera then quickly pans up to a cameraman on a crane.
 
'''LogoVisuals:''' Set against what appears to be a car is a slightly smaller version of the star from before with the words "{{Font|Times New RomanSerif|ASSOCIATED-REDIFFUSION}}" are shown with "{{Font|Times New RomanSerif|LONDON'S TELEVISION}}", in a slightly smaller font, below that. The camera then quickly pans up to a cameraman on a crane.
'''FX/SFX:''' It's all live-action.
 
'''Music/SoundsTechnique:''' Same as the first logoLive-action.
 
'''Audio:''' Same as the first logo.
'''Availability:''' Extinct; apparently used on outside broadcast (live remote) shows and news programming.
 
'''Availability:''' Extinct; apparentlyApparently used on outside broadcast (live remote) shows and news programming.
'''Editor's Note:''' None.
 
===3rd LogoID (August 10-September 16, 1959)===
<gallery mode="packed" heights="200">
Associated Rediffusion (1959).png
</gallery>
{{YouTube|id=-iJvS_XWXfM}}
'''Logo:''' On a gray background, we see the Adastral star in a small size at the left side of the screen. besides it is "'''for'''" and underneath both of them is "'''Associated-Rediffusion"'''.
 
'''LogoVisuals:''' OnOver a graygrey background, we seeis the Adastral star in a small size at the left side of the screen. besidesBesides it is "'''for'''" and underneath both of them is "'''Associated-Rediffusion"'''.
'''FX/SFX:''' None.
 
'''Music/SoundsTechnique:''' SameA asstill thecard firstproduced logoon print.
 
'''Audio:''' Same as the first logo.
'''Availability:''' Extinct. Only seen on ''Gert and Daisy''.
 
'''Availability:''' Extinct. Only seen on ''Gert and Daisy''.
'''Editor's Note:''' None.
 
===4th LogoID (April 6, 1964-July 29, 1968)===
<gallery mode="packed" heights="200">
File:Associated-Rediffusion - CLG Wiki(3).jpeg|Black variant
File:Associated-Rediffusion - CLG Wiki.jpeg|GrayGrey variant
Rediffusion London (1964, production).png|Production variant
Rediffusion London (1967, small variant).png|Small variant
Rediffusion London (1967, small production variant).png|Small production variant
Rediffusion London (1964, No Hiding Place).png||''No Hiding Place'' variant
Rediffusion London (1967, Christmas variant).png|Christmas variant
Rediffusion London (1967, Christmas production variant).png|Christmas production variant
</gallery>
{{YouTube|id=lGpE6jXBMDQ|id2=iOl5BuukckIxhFPFD704wA|id3=xhFPFD704wAb2Ns025cugs|id4=b2Ns025cugspcPmCtq3jE0}}
 
'''LogoVisuals:''' On a {{Font color|gray|gray}}grey background, a black rectangle extends to both sides of the screen. Once it is's done, "'''REDIFFUSION'''" in white appears on the rectangle. The Adastral star and "LONDON" appear above and below "'''REDIFFUSION'''" respectively. The star spins counterclockwise.
'''Nicknames:''' "Spinning Star II", "Adastral II", "Rediffusion Star II"
 
'''Logo:''' On a {{Font color|gray|gray}} background, a black rectangle extends to both sides of the screen. Once it is done, "'''REDIFFUSION'''" in white appears on the rectangle. The Adastral star and "LONDON" appear above and below "'''REDIFFUSION'''" respectively. The star spins counterclockwise.
 
'''Variants:'''
* On the first year it was used, after the above details, the {{Font color|gray|gray}}grey background would turn black via a sliding effect.
*There is a production version of this logo where "LONDON" is smaller and above "PRODUCTION".
** On one episode of ''No Hiding Place'', after this transition wasis complete, the background fades into the opening of the series with the logo superimposed into the shot.
*On the first year it was used, after the above details, the {{Font color|gray|gray}} background would turn black via a sliding effect.
* On ''Farewell Arabia'', the logo is smaller. This also includes the closing variant.
**On one episode of ''No Hiding Place'', after this transition was complete, the background fades into the opening of the series with the logo superimposed into the shot.
* A Christmas variant exists where the background is a live-action batch of tinsel, tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is aan old-timely font, which has a heavy drop-shadow effect that wipes in before.
*A version was used at the end of shows, where the only movement is the Adastral rotating and the background is black.
*On ''Farewell Arabia'', the logo is smaller. This also includes the closing variant.
*A color version from 1967 has been reported to exist. The logo is the same, but the background is {{Font color|blue|blue}}, the Adastral is {{Font color|red|red}} ({{Font color|#FFD900|yellow}} on a few programs), "'''REDIFFUSION'''" is a deeper white, and "{{Font color|#FFD900|LONDON}}" is colored {{Font color|#FFD900|yellow}}.
*A Christmas variant exists where the background is a live-action batch of tinsel, tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is a old-timely font which has a heavy drop-shadow effect that wipes in before.
**The production version of this variant has the same difference as the normal production variant.
 
'''Technique:''' Traditional cel animation.
'''FX/SFX:''' The rectangle, star spinning, and sliding.
 
'''Music/SoundsAudio:''' A seven note horn fanfare composed by Johnny Dankworth. The Christmas variant has this blended with a rendition of "Deck the Halls".
 
'''Audio Variant:''' The Christmas variant has this blended with a rendition of "Deck the Halls".
'''Availability:''' Same as the previous logo. Was seen in-credit with animation on ''Ready, Steady Go!'' VHS releases in the mid-1980s. The color version was probably used in a few color programs prior to the 1968 loss of this franchise. The Christmas variant was seen on the first episode of ''Do Not Adjust Your Set''.
 
'''Availability:''' It is known to have appeared on ''No Hiding Place'' and ''Farewell Arabia''.
===External Links===
 
===External Links===
* [https://www.tvark.org/?page=1076 Rediffusion London] on TVARK
{{TV-Navbox}}{{StationIDs-Navbox}}{{Navbox-ITV}}
 
{{Chronology||[[Thames Television]]}}
[[Category:Television logos]]
{{TV-Navbox}}{{StationIDs-Navbox}}{{Navbox-ITV}}
[[Category:Station IDs]]
[[Category:British logostelevision idents]]
[[Category:BritishTelevision television logosidents]]
[[Category:BritishUnited station IDsKingdom]]
[[Category:Regional stationtelevision IDsidents]]
[[Category:ITV (UK)]]
[[Category:Logos that vary depending on the source]]

Latest revision as of 18:45, 28 September 2024


Background

Associated-Rediffusion was the first ITV franchise to go on air, providing London's first weekday (Monday through Friday) service. A-R launched with a gala performance, presented jointly with ABC, on Thursday 22 September 1955. In 1964, the channel shortened its name to "Rediffusion London". In 1968, the company's franchise wasn't renewed and it was replaced by Thames Television (a forced joint venture between Rediffusion and EMI, which by then owned Associated British Corporation, ABC's parent company; ABC had also lost its franchise that year). The surviving A-R/Rediffusion London archive material is owned by Archbuild Ltd. and is held by the British Film Institute.

In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The present-day A-R (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for ITV, Channel 4 and Channel 5.



1st Logo (September 22, 1955-April 5, 1964)


Visuals: On a black background, a 16-pointed star (called the "Adastral" by the company's owners) spins a little clockwise while "Associated-Rediffusion" and "Presents" or "Channel Nine" slide from the right and left sides of the screen, respectively.

Variants:

  • There is a still logo that's already formed and just the music plays.
  • Later versions of this logo have the text appear bolder.

Technique: Traditional animation.

Audio: A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).

Audio Variant: The original version used a stately eleven-note jingle played on a trombone.

2nd Logo (Late 1950s?-1964)


Visuals: Set against what appears to be a car is a slightly smaller version of the star from before with the words "ASSOCIATED-REDIFFUSION" shown with "LONDON'S TELEVISION" in a slightly smaller font below that. The camera then quickly pans up to a cameraman on a crane.

Technique: Live-action.

Audio: Same as the first logo.

Availability: Apparently used on outside broadcast (live remote) shows and news programming.

3rd ID (August 10-September 16, 1959)


Visuals: Over a grey background is the Adastral star in a small size at the left side of the screen. Besides it is "for" and underneath both of them is "Associated-Rediffusion".

Technique: A still card produced on print.

Audio: Same as the first logo.

Availability: Only seen on Gert and Daisy.

4th ID (April 6, 1964-July 29, 1968)


Visuals: On a grey background, a black rectangle extends to both sides of the screen. Once it's done, "REDIFFUSION" in white appears on the rectangle. The Adastral star and "LONDON" appear above and below "REDIFFUSION" respectively. The star spins counterclockwise.

Variants:

  • On the first year it was used, after the above details, the grey background would turn black via a sliding effect.
    • On one episode of No Hiding Place, after this transition is complete, the background fades into the opening of the series with the logo superimposed into the shot.
  • On Farewell Arabia, the logo is smaller.
  • A Christmas variant exists where the background is a live-action batch of tinsel tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is an old-timely font, which has a heavy drop-shadow effect that wipes in before.

Technique: Traditional cel animation.

Audio: A seven note horn fanfare composed by Johnny Dankworth.

Audio Variant: The Christmas variant has this blended with a rendition of "Deck the Halls".

Availability: It is known to have appeared on No Hiding Place and Farewell Arabia.

External Links

Rediffusion London
Thames Television
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