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{{About|the TV idents of the original iteration of Rediffusion|the production logos of the original iteration of Rediffusion|ThamesRediffusion London Productions|the current iteration|Associated-Rediffusion Productions}}
{{PageCredits|description=LongLifeRock, Reactor37654 and mr3urious|capture=mr3urious and Camenati|video=AdeoF, ZMB's Worldwide Logo Archive, Broken Saw, jackmelody95, and Jordan Rios|edits=VofDoom, mr3urious and Nathan B.}}
 
=== Background ===
'''Associated-Rediffusion''' was the first [[ITV (UK)ITV1|ITV]] franchise to go on air, providing London's first weekday (Monday through Friday) service. A-R launched with a gala performance, presented jointly with [[ABC Television|ABC]], on Thursday 22 September 1955. In 1964, the channel shortened its name to "'''Rediffusion London'''". In 1968, the company's franchise wasn't renewed and it was replaced by [[Thames (UK)|ThamesTelevision]] (a forced joint venture between Rediffusion and EMI, which by then owned Associated British Corporation, [[ABC Television (UK)|ABC]]'s parent company; ABC had also lost its franchise that year). The surviving A-R/Rediffusion London archive material is owned by Archbuild Ltd. and is held by the British Film Institute. In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The present-day A-R (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for [[ITV (UK)|ITV]], [[Channel 4 (UK)|Channel 4]] and [[Channel 5 (UK)|Channel 5]].
 
In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The [[Associated-Rediffusion Productions|present-day A-R]] (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for [[ITV1|ITV]], [[Channel 4]] and [[Channel 5]].
 
{{ImageTOC
|Associated-Rediffusion_Rediffusion -_CLG_Wiki CLG Wiki(1).jpeg|1st Logo (September 22, 1955-April 5, 1964)
|Rediffusion_London_Rediffusion London -_CLG_Wiki CLG Wiki.jpeg|2nd Logo (Late 1950s?-1964)
|Associated_Rediffusion_Associated Rediffusion (1959).png|3rd LogoID (August 10-September 16, 1959)
|Associated-Rediffusion_Rediffusion -_CLG_Wiki CLG_Wiki.jpeg|4th LogoID (April 6, 1964-July 29, 1968)
}}
 
=== 1st Logo (September 22, 1955-April 5, 1964) ===
=== Background ===
'''Associated-Rediffusion''' was the first [[ITV (UK)|ITV]] franchise to go on air, providing London's first weekday (Monday through Friday) service. A-R launched with a gala performance, presented jointly with ABC, on Thursday 22 September 1955. In 1964 the channel shortened its name to "Rediffusion London". In 1968, the company's franchise wasn't renewed and it was replaced by [[Thames (UK)|Thames]] (a forced joint venture between Rediffusion and EMI, which by then owned Associated British Corporation, [[ABC Television (UK)|ABC]]'s parent company; ABC had also lost its franchise that year). The surviving A-R/Rediffusion London archive material is owned by Archbuild Ltd. and is held by the British Film Institute. In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The present-day A-R (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for [[ITV (UK)|ITV]], [[Channel 4 (UK)|Channel 4]] and [[Channel 5 (UK)|Channel 5]].
 
=== 1st Logo (September 22, 1955-April 5, 1964) ===
<gallery mode="packed" heights="200">
File:Rediffusion London (1959, without presents).png|Normal
File:Associated-Rediffusion - CLG Wiki(1).jpeg|Early "Presents"
File:Rediffusion London (1955, bolder text).png|Later "Presents"
</gallery>
{{YouTube|id=JkQ0OhzcUiQ|id2=M7EsocWSrt4|id3=1UDFXC2OZ-k|id4=Rn53dvf_n2o|id5=SXilPq8cxmA|id6=t2lFTAuiBxU}}
'''Nicknames:''' "Spinning Star", "Adastral", "Rediffusion Star"
 
'''LogoVisuals:''' On a black background, a 16-pointed star (called the "Adastral" by the company's owners) spins a little clockwise while "{{Font|Times New RomanSerif|Associated-Rediffusion}}" and "{{Font|Times New RomanSerif|Presents}}" or "{{Font|Times New RomanSerif|Channel Nine}}" slide from the right and left sides of the screen, respectively.
 
'''VariantVariants:'''
* There is a still logo that's already formed and just the music plays.
* Later versions of this logo hashave the text appear bolder than it was previously.
 
'''Technique:''' Traditional animation.
'''FX/SFX:''' The star spinning, and the sliding text.
 
'''Music/Sounds:''' A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).
 
'''Music/Sounds Variant:''' The original version used a stately eleven-note jingle played on a trombone.
 
'''Availability:''' Extinct. Can be found on sites like TVARK, among other recordings.
 
'''Music/SoundsAudio:''' A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).
 
'''Music/SoundsAudio Variant:''' The original version used a stately eleven-note jingle played on a trombone.
 
===2nd Logo (Late 1950s?-1964)===
Line 42 ⟶ 39:
</gallery>
{{YouTube|id=VyEGjKMq-uA}}
'''Logo:''' Set against what appears to be a car is a slightly smaller version of the star from before with the words "{{Font|Times New Roman|ASSOCIATED-REDIFFUSION}}" are shown with "{{Font|Times New Roman|LONDON'S TELEVISION}}", in a slightly smaller font, below that. The camera then quickly pans up to a cameraman on a crane.
 
'''LogoVisuals:''' Set against what appears to be a car is a slightly smaller version of the star from before with the words "{{Font|Times New RomanSerif|ASSOCIATED-REDIFFUSION}}" are shown with "{{Font|Times New RomanSerif|LONDON'S TELEVISION}}", in a slightly smaller font, below that. The camera then quickly pans up to a cameraman on a crane.
'''FX/SFX:''' It's all live-action.
 
'''Music/SoundsTechnique:''' Same as the first logoLive-action.
 
'''Audio:''' Same as the first logo.
'''Availability:''' Extinct; apparently used on outside broadcast (live remote) shows and news programming.
 
'''Availability:''' Extinct; apparentlyApparently used on outside broadcast (live remote) shows and news programming.
 
===3rd LogoID (August 10-September 16, 1959)===
 
===3rd Logo (August 10-September 16, 1959)===
<gallery mode="packed" heights="200">
Associated Rediffusion (1959).png
</gallery>
{{YouTube|id=-iJvS_XWXfM}}
'''Logo:''' On a gray background, we see the Adastral star in a small size at the left side of the screen. besides it is "'''for'''" and underneath both of them is "'''Associated-Rediffusion"'''.
 
'''LogoVisuals:''' OnOver a graygrey background, we seeis the Adastral star in a small size at the left side of the screen. besidesBesides it is "'''for'''" and underneath both of them is "'''Associated-Rediffusion"'''.
'''FX/SFX:''' None.
 
'''Music/SoundsTechnique:''' SameA asstill thecard firstproduced logoon print.
 
'''Audio:''' Same as the first logo.
'''Availability:''' Extinct. Only seen on ''Gert and Daisy''.
 
'''Availability:''' Extinct. Only seen on ''Gert and Daisy''.
 
===4th LogoID (April 6, 1964-July 29, 1968)===
 
===4th Logo (April 6, 1964-July 29, 1968)===
<gallery mode="packed" heights="200">
File:Associated-Rediffusion - CLG Wiki(3).jpeg|Black variant
File:Associated-Rediffusion - CLG Wiki.jpeg|GrayGrey variant
Rediffusion London (1967, small variant).png|Small variant
Rediffusion London (1964, No Hiding Place).png||''No Hiding Place'' variant
Rediffusion London (1967, Christmas variant).png|Christmas variant
</gallery>
{{YouTube|id=lGpE6jXBMDQ|id3id2=xhFPFD704wA|id4id3=b2Ns025cugs|id4=pcPmCtq3jE0}}
 
'''LogoVisuals:''' On a {{Font color|gray|gray}}grey background, a black rectangle extends to both sides of the screen. Once it is's done, "'''REDIFFUSION'''" in white appears on the rectangle. The Adastral star and "LONDON" appear above and below "'''REDIFFUSION'''" respectively. The star spins counterclockwise.
'''Nicknames:''' "Spinning Star II", "Adastral II", "Rediffusion Star II"
 
'''Logo:''' On a {{Font color|gray|gray}} background, a black rectangle extends to both sides of the screen. Once it is done, "'''REDIFFUSION'''" in white appears on the rectangle. The Adastral star and "LONDON" appear above and below "'''REDIFFUSION'''" respectively. The star spins counterclockwise.
 
'''Variants:'''
* On the first year it was used, after the above details, the {{Font color|gray|gray}}grey background would turn black via a sliding effect.
** On one episode of ''No Hiding Place'', after this transition wasis complete, the background fades into the opening of the series with the logo superimposed into the shot.
* On ''Farewell Arabia'', the logo is smaller.
* A Christmas variant exists where the background is a live-action batch of tinsel, tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is aan old-timely font, which has a heavy drop-shadow effect that wipes in before.
* A color version from 1967 has been reported to exist. The logo is the same, but the background is {{Font color|blue|blue}}, the Adastral is {{Font color|red|red}} ({{Font color|#FFD900|yellow}} on a few programmes), "'''REDIFFUSION'''" is a deeper white, and "{{Font color|#FFD900|LONDON}}" is colored {{Font color|#FFD900|yellow}}.
* A Christmas variant exists where the background is a live-action batch of tinsel, tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is a old-timely font which has a heavy drop-shadow effect that wipes in before.
 
'''Technique:''' Traditional cel animation.
'''FX/SFX:''' The rectangle, star spinning, and sliding.
 
'''Music/SoundsAudio:''' A seven note horn fanfare composed by Johnny Dankworth.
 
'''Music/Sounds Variant:''' The Christmas variant has this blended with a rendition of "Deck the Halls".
 
'''Availability:''' Same as the previous logo. The color version was probably used in a few color programmes prior to the 1968 loss of this franchise.
 
'''Music/SoundsAudio Variant:''' The Christmas variant has this blended with a rendition of "Deck the Halls".
 
'''Availability:''' It is known to have appeared on ''No Hiding Place'' and ''Farewell Arabia''.
 
===External Links===
* [https://www.tvark.org/?page=1076 Rediffusion London] on TVARK
 
{{Chronology||[[Thames Television]]}}
*[https://www.tvark.org/?page=1076 Rediffusion London] on TVARK
{{TV-Navbox}}{{StationIDs-Navbox}}{{Navbox-ITV}}
[[Category:British television idents]]
 
[[Category:Television logosidents]]
[[Category:StationUnited IDsKingdom]]
[[Category:BritishRegional logostelevision idents]]
[[Category:British television logosITV]]
[[Category:BritishLogos stationthat IDsvary depending on the source]]
[[Category:Regional station IDs]]
[[Category:ITV (UK)]]
[[Category:ITV Studios (UK)]]

Latest revision as of 18:45, 28 September 2024


Background

Associated-Rediffusion was the first ITV franchise to go on air, providing London's first weekday (Monday through Friday) service. A-R launched with a gala performance, presented jointly with ABC, on Thursday 22 September 1955. In 1964, the channel shortened its name to "Rediffusion London". In 1968, the company's franchise wasn't renewed and it was replaced by Thames Television (a forced joint venture between Rediffusion and EMI, which by then owned Associated British Corporation, ABC's parent company; ABC had also lost its franchise that year). The surviving A-R/Rediffusion London archive material is owned by Archbuild Ltd. and is held by the British Film Institute.

In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The present-day A-R (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for ITV, Channel 4 and Channel 5.



1st Logo (September 22, 1955-April 5, 1964)


Visuals: On a black background, a 16-pointed star (called the "Adastral" by the company's owners) spins a little clockwise while "Associated-Rediffusion" and "Presents" or "Channel Nine" slide from the right and left sides of the screen, respectively.

Variants:

  • There is a still logo that's already formed and just the music plays.
  • Later versions of this logo have the text appear bolder.

Technique: Traditional animation.

Audio: A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).

Audio Variant: The original version used a stately eleven-note jingle played on a trombone.

2nd Logo (Late 1950s?-1964)


Visuals: Set against what appears to be a car is a slightly smaller version of the star from before with the words "ASSOCIATED-REDIFFUSION" shown with "LONDON'S TELEVISION" in a slightly smaller font below that. The camera then quickly pans up to a cameraman on a crane.

Technique: Live-action.

Audio: Same as the first logo.

Availability: Apparently used on outside broadcast (live remote) shows and news programming.

3rd ID (August 10-September 16, 1959)


Visuals: Over a grey background is the Adastral star in a small size at the left side of the screen. Besides it is "for" and underneath both of them is "Associated-Rediffusion".

Technique: A still card produced on print.

Audio: Same as the first logo.

Availability: Only seen on Gert and Daisy.

4th ID (April 6, 1964-July 29, 1968)


Visuals: On a grey background, a black rectangle extends to both sides of the screen. Once it's done, "REDIFFUSION" in white appears on the rectangle. The Adastral star and "LONDON" appear above and below "REDIFFUSION" respectively. The star spins counterclockwise.

Variants:

  • On the first year it was used, after the above details, the grey background would turn black via a sliding effect.
    • On one episode of No Hiding Place, after this transition is complete, the background fades into the opening of the series with the logo superimposed into the shot.
  • On Farewell Arabia, the logo is smaller.
  • A Christmas variant exists where the background is a live-action batch of tinsel tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is an old-timely font, which has a heavy drop-shadow effect that wipes in before.

Technique: Traditional cel animation.

Audio: A seven note horn fanfare composed by Johnny Dankworth.

Audio Variant: The Christmas variant has this blended with a rendition of "Deck the Halls".

Availability: It is known to have appeared on No Hiding Place and Farewell Arabia.

External Links

Rediffusion London
Thames Television
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