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===Background===
The logo itself was originally used by ]Turner Advertising Company, the predecessor to Turner Broadcasting System, as shown [https://www.tedturner.com/timeline/takes-president-turner-advertising-company/ in this photo].
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*An "enhanced"/videotaped version was introduced in 1997. It has more stars at the beginning, an expanded marquee, the interior of the "Turner" text has more reflections and appears to be shinier, the shining effects on the lettering aren't as cheesy, and the animation in general is much smoother.
*Sometimes, the logo is shown in black & white.
*On some occasions, chyroned text is shown beneath the logo; one version says "A Turner Entertainment Co. Presentation", another says "Listed on the {{w|American Stock Exchange}}".
'''Technique:''' All mid-late 1980s CGI.
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*The H-B/Turner combo is very rare and can be seen on seasons 2-4 of ''Tom & Jerry Kids''. But it can still be seen on the show's prints on the Boomerang streaming service. It was later revealed that this logo appeared in what is considered to be the original airing of the season 1 short "Flippin' Fido" (if it didn't even contain the actual intro and credits) on ''Tom and Jerry: The Deluxe Anniversary Collection'', where that variation was restored.
*The variants from ''The Making of a Legend: Gone with the Wind'' are ultra rare, as the documentary was not seen much anywhere after the VHS releases.
=== Notes ===
<references/>
{{TV-Navbox}}{{Navbox-WarnerBrosDiscovery}}
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Turner Entertainment Company (commonly referred to as "Turner Entertainment Co.") was established on August 4, 1986 by Ted Turner, initially as a media distribution subsidiary of Turner Broadcasting System, to oversee its film and television libraries for domestic and worldwide distribution, after its acquisition of MGM/UA Communications Co.[1] and United Artists Corporation respectively[2]) Since Time Warner[3] acquired Turner Broadcasting in 1996, it has served as an in-name only subsidiary of and copyright holder for Warner Bros. Entertainment, Inc.
The logo itself was originally used by ]Turner Advertising Company, the predecessor to Turner Broadcasting System, as shown in this photo.
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1st Logo (1987-2001) | 2nd Logo (January 1, 1988) | 3rd Logo (October 1988-December 4, 1993, 2001) |
Logo: On a blue/violet gradient CGI starfield, a blue oblong marquee with gold trim with the word "Turner" in silver and fancy italic letters with the right arm of the "T" extended over the other letters, and the left arm curled moves in, close to the screen from the right. The camera turns left to follow it, and it approaches a green globe, like a planet or moon, positioned in the top left and lit from there and behind. As it approaches, it zooms out and turns its left side (the camera's right) in away from the camera, eventually settling in front of the globe as the camera movement stops.
Variants:
Other variations:
Technique: All mid-late 1980s CGI.
Music/Sounds:
Music/Sounds Variants:
Availability: Uncommon for both versions.
Logo: A still of the Turner logo on a white background, which is positioned center-left. There are segmented lines behind the logo.
Technique: None.
Music/Sounds: A snippet of the Droopy cartoon "Drag-A-Long Droopy", which is an echoed gunshot after Droopy says the line "Exciting, isn't it?".
Availability: It's seen only in the documentary Tex Avery: King of Cartoons.
Logo: This has two distinct versions:
Variants:
Technique: None.
Music/Sounds:
Availability: Turner used this logo mainly as a print logo during this era, and any onscreen appearance of this logo is quite rare.
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