In 1999, American Program Service (APS) renamed itself to American Public Television (APT). The company continues to distribute public TV shows nationwide to PBS stations.
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1st Logo (April 26, 1999-2010) | 2nd Logo (February 2, 2009-February 5, 2011) | 3rd Logo (February 6, 2011-) |
Visuals: On a black background, there are three squares, one in the distance zooming out, one with a white outline that flips, and one with red outlining. Each one is blue with transparent lines and watermarks of the name, close-up and in a Helvetica font. As the watermarks scroll to the right and zoom in, a red outline forms another square, which appears like a CRT-TV being turned on as "American Public Television" fades in; it is in the same color and has another watermark of the name with the camera panning on it.
Variants:
Technique: CGI.
Audio: Same as the second logo for American Program Service.
Availability: For most of its lifespan, this logo was essentially the public television equivalent of the 1st Sony Pictures Television logo.
Visuals: A new-and-improved version of the previous logo, with notable differences:
Technique: CGI.
Audio: Same as the last logo.
Availability:
Visuals: On a shady steel gray/blue gradient background, the text "American Public Television" in the Times New Roman font shines. Then, several blue/aqua/white-textured squares zoom out from the sides of the screen and the URL "APTonline.org" wipes in below. The top of the "n" in "Television" shines with a four-pointed star.
Trivia: This logo was made by Zydeco Design as part of a rebrand of APT coinciding with the latter's 50th anniversary.
Variants:
Technique: CGI.
Audio: A re-arranged version of the last three notes of the 1996 American Program Service logo's music. Otherwise, the actual 1996 theme or the closing theme is used.
Availability:
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American Public Television |
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