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{{PageCredits|description=Andrew Batstone|capture=Eric S. and TheEriccorpinc|video=granadagreg, JokerCapt, CentralSouth5, shaunokeefe, JokerCapt, richiesherman, Halfbricktv2, azza5570, and matipionki}}
===1st Logo (January 1, 1982-November 1983)===▼
▲===1st Logo (January 1, 1982-November 1983)===
<gallery mode="packed" heights="200">
<center><youtube width=240 height=185>ycNPXRNiKFk</youtube></center>▼
File:Central.jpeg
▲</gallery><center><youtube width="240" height="185">ycNPXRNiKFk</youtube></center>
'''Nicknames:''' "The UFO", "The Moon Eclipse", "The Moon", "CGI UFO", "CGI Moon"
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'''Editor's Note:''' None.
===2nd Logo (January 1, 1982-August 27, 1988)===▼
▲=== 2nd Logo (January 1, 1982-August 27, 1988)===
<center><youtube width=240 height=185>UV1ooMptQWc</youtube></center>▼
<gallery mode="packed" heights="150">
File:Central2.jpeg
File:Central3.png
File:Central4.jpeg
File:Central5.jpeg
File:Central6.jpeg
File:Central7.jpeg
File:Central8.jpeg
File:Central9.jpeg
File:Central10.jpeg
File:Central11.jpeg
File:Central12.png
File:Central13.jpeg
File:Central14.jpeg
File:Central15.jpeg
File:Central16.jpeg
File:Central17.jpeg
File:Central18.jpeg
File:Central19.jpeg
File:Central20.png
File:Central21.jpeg
File:Central22.png
▲</gallery><center><youtube width="240" height="185">UV1ooMptQWc</youtube></center>
'''Nicknames:''' "The Moon II", "Rainbow Moon", "CGI Moon II", "CGI Rainbow Moon"
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'''Logo:''' On a black background, we see a shining circular outline. A dark shadow slowly dissipates from the right side revealing a white spherical object with a rainbow crescent. The word “CENTRAL” in the same font as before slowly fades in below the logo.
'''Variants:'''
*On episodes of ''Family Fortunes'' (the UK's version of ''Family Feud'') from 1987, it would zoom out and plaster itself onto the video screen used in the show as it segues to the intro.
*On ATV programmes made before the changeover to Central, the text below the logo reads "'''CENTRAL PRESENTS'''".
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'''Music/Sounds Variant:'''
*
* On earlier episodes of ''Bullseye'', the jingle plays in a lower pitch, and is slowed down slightly. Most likely done to keep the same pitch as the opening theme to the show. Once the theme tune changed, the logo's music returned to its normal pitch.
*
'''Availability:''' Rare. Used concurrently with the first one in 1982 before replacing it in November 1983. The "Central Production" variant was also seen on original airings of ''Thomas the Tank Engine and Friends'', but current prints of the show & U.S. prints remove this logo. Challenge has recently began airing episodes of ''Bullseye'' from 1983, with the low-tone variant of this logo playing before the opening credits on season 3 episodes, season 4 episodes retain the standard version. Challenge broadcasts of most ''Family Fortunes'' episodes from the era should retain this logo as well.
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'''Editor's Note:''' None.
===3rd Logo (1985-1988)===▼
▲===3rd Logo (1985-1988)===
'''Nicknames:''' "The Cake", "CGI Cake", "The Moon III", "CGI Moon III", "Rainbow Moon II", "CGI Rainbow Moon II"▼
<gallery mode="packed" heights="200">
File:Central23.jpeg
▲</gallery>'''Nicknames:''' "The Cake", "CGI Cake", "The Moon III", "CGI Moon III", "Rainbow Moon II", "CGI Rainbow Moon II"
'''Logo:''' On a black background, we see a cylindrical version of the symbol from the 2nd logo, which is divided into twelve blocks. There are six colored blocks (from above to below: {{Font color|red|red}}, {{Font color|orange|orange}}, {{Font color|#FFD900|yellow}}, {{Font color|limegreen|green}}, {{Font color|deepskyblue|light blue}} and {{Font color|purple|purple}}) to the left, which form a crescent shape, and six white ones to the right. Under the symbol is the word "'''CENTRAL'''" in the same font as before. There are many variants of the logo, the symbol of which flies around the screen in a similar fashion to Channel 4's 1982 logo package. Note that this logo was only used in the Midlands.
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'''Editor's Note:''' None.
===4th Logo (September 2, 1988-February 21, 1998)===
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*Fire & Sapphire: On a sapphire background, we see fire forming the logo.
*Shading: On a black background we see the transparent pieces of the cakes zooming up to a square, which splits the cake into it's 2 pieces, which segues into the normal or slanted version of the logo.
* Crystal ITV: On a {{Font color|#FFD900|yellow}} background we see the ITV logo of the time rotating on the Central logo, in which the ITV logo turns out to be an illusion.
*Sparkle: On a black background, we see the ITV logo zooming across a light, which turns the logo into the Central logo.
*Powder (version 1) On an {{Font color|orange|orange}} background, we see a translucent glass Central logo, which soon transforms into the color logo via flying streams of powder, before subtly filling out. A 35-note fanfare is used, which was only used for this version.
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'''Editor's Note:''' This logo is a favorite of many UK logo fans.
===5th Logo (1989-1990)===
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See [[ITV (UK)|ITV]] for description.
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'''Editor's Note:''' It's basically a form of branding strategy used by Central's owner Carlton, which would expand when the company replaced the Central branding with their own in March 1999.
=== External Links ===▼
* [https://www.tvark.org/?page=981 Central Television] on TVARK▼
* [https://www.tvark.org/?page=969 Carlton Central] on TVARK▼
{{TV-Navbox}}{{Navbox-ITV}}
[[Category: Television Logos]]
[[Category:Television IDs]]
[[Category:British Logos]]
[[Category:British Television Logos]]
[[Category:British Television IDs]]
[[Category:Regional Television IDs]]
[[Category:ITV (UK)]]
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Nicknames: "The UFO", "The Moon Eclipse", "The Moon", "CGI UFO", "CGI Moon"
Logo: On a dark blue background, we see what appears to be a total eclipse of the sun. The "shine" disappears after a second and then the disc turns sideways, revealing it to be a light blue planet-like object. As the shadow gets halfway round, the globe opens up like an egg and a bright array of colored lights burst out. A couple of seconds later, the two halves come back together, the lights go back inside and the word "CENTRAL" in a white Erbar Neo Mini font appears below the globe, which now has a crescent shadow.
Variants: Sometimes, the moon closes in later.
FX/SFX: The globe opening, and the lights exploding. Likely done on Scanimate.
Music/Sounds: A synthesized string arrangement with a "wah" effect. This is joined by a nine-note synthesized bell fanfare after two notes (chord F# sharp).
Music/Sounds Variants:
Availability: Rare. Logo buffs in the UK have preserved Central's logos, as they did with all the ITV companies. This logo is preserved on most episodes of the 1983/84 season of Family Fortunes, as well as the second series of Bullseye on Challenge.
Editor's Note: None.
Nicknames: "The Moon II", "Rainbow Moon", "CGI Moon II", "CGI Rainbow Moon"
Logo: On a black background, we see a shining circular outline. A dark shadow slowly dissipates from the right side revealing a white spherical object with a rainbow crescent. The word “CENTRAL” in the same font as before slowly fades in below the logo.
Variants:
FX/SFX: The shadow fading from the right, revealing the logo.
Music/Sounds: Same as the 1st logo.
Music/Sounds Variant:
Availability: Rare. Used concurrently with the first one in 1982 before replacing it in November 1983. The "Central Production" variant was also seen on original airings of Thomas the Tank Engine and Friends, but current prints of the show & U.S. prints remove this logo. Challenge has recently began airing episodes of Bullseye from 1983, with the low-tone variant of this logo playing before the opening credits on season 3 episodes, season 4 episodes retain the standard version. Challenge broadcasts of most Family Fortunes episodes from the era should retain this logo as well.
Editor's Note: None.
Logo: On a black background, we see a cylindrical version of the symbol from the 2nd logo, which is divided into twelve blocks. There are six colored blocks (from above to below: red, orange, yellow, green, light blue and purple) to the left, which form a crescent shape, and six white ones to the right. Under the symbol is the word "CENTRAL" in the same font as before. There are many variants of the logo, the symbol of which flies around the screen in a similar fashion to Channel 4's 1982 logo package. Note that this logo was only used in the Midlands.
Variants: Many variants were used during the ident's lifespan. The following list is not exhaustive, and many other variants may exist.
FX/SFX: Decent CGI for 1985 overall.
Music/Sounds: Several different jingles were used:
Availability: Extinct. This was only ever used in the Central region to be played over continuity announcements.
Editor's Note: None.
Nicknames: "The Cake II", "CGI Cake II", "The Moon IV", "CGI Moon IV", "Rainbow Moon III", "CGI Rainbow Moon III"
Logo: On a black background, a silver disc (divided into six rows and a crescent-shaped column appearing towards the screen) rotates from underneath, while six small colored balls (red, orange, yellow, limegreen, blue and purple) leap from the bottom of the screen. As we reach the frontal view of the logo, now in white (the crescent part is still silver), one by one the balls quickly fall and absorb into the silver segments on the left. The logo continues to rotate until it reaches the centre of the screen, while the word “CENTRAL”, "A ZENITH PRODUCTION FOR CENTRAL", or "CENTRAL PRODUCTION" (in white) fades in underneath. The end result is a segmented white disc with a multi-colored crescent three quarters towards the left.
Variants: Different variants apply:
Custom Variants:
FX/SFX: Top notch CGI (for 1988).
Music/Sounds: Depending on the year:
(This list is unlikely to be exhaustive, due to Central's usage of many logos throughout the years.)
Availability: Rare. Reruns of Family Fortunes and Bullseye episodes from 1988 on Challenge have the animated "Production" variant of this logo intact. Could also be seen on Rosie & Jim on the now-defunct Canadian cable channel BBC Kids (which was available in the United States as a VOD service on select providers). Also found on some Inspector Morse tapes by BFS Video, as well as a Cineplex Odeon/MCA VHS of Woof!. Challenge airings of Blockbusters also have the still version of the "Production" variant intact. VHS and DVD releases of The Dreamstone feature the still "Production" variant, though on the DVD releases of the show's first-two seasons (which had Filmfair's involvement), the length of time the logo stays on after the credits end is shortened for the Cookie Jar logo.
Editor's Note: This logo is a favorite of many UK logo fans.
Nicknames: "ITV Generic", "Where's the Cake?!"
See ITV for description.
Logo: Basically the same animated logos used by Central's then-owners Carlton, but with the word "CARLTON" replaced by "CENTRAL".
Variant: At the end of certain programmes, the word "Production" appears below.
FX/SFX: Same as Carlton Television.
Music/Sounds: The same four-note theme as on Carlton's logos, coming in different sounds. Sometimes it has the announcer's voice-over announcing the intro of a TV show, TV movie, or theatrical movie.
Availability: The Ident variants were short-lived and are extinct. The 'CENTRAL Production' end cap appears on the 1998-1999 series (Series 6) of Dale's Supermarket Sweep, but later prints which air on Challenge plaster that and the Pearson/Carlton logo with the FremantleMedia logo, but is retained on at least one episode. The 1998-1999 series (Series 18) of Family Fortunes also used this and is normally retained whenever Challenge re-broadcasts the series.
Editor's Note: It's basically a form of branding strategy used by Central's owner Carlton, which would expand when the company replaced the Central branding with their own in March 1999.
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