ITV Studios

Background

ITV Studios (formerly known as ITV Productions) is the television production arm of Independent Television (ITV), originally formed in 1995 as the Granada Media Group.

ITV Productions

Contents

(January 16, 2006-2010?)

ITV Studios

Contents

1st Logo (2009-July 10, 2013)	2nd Logo (January 14, 2013-December 31, 2019)	3rd Logo (January 1, 2020-)

ITV Productions

(January 16, 2006-2010?)

Logo: On a blurred background with visible skyscrapers and a blue sky, we see a long white rectangle appear and stretch out, with the words "itv Productions", with the words "itv" in white and in a teal rectangle, appearing on it.

Variants: It sometimes shares the screen with other logos.

Technique: Computer animation.

Music/Sounds: The ending theme of the TV show or none.

Availability: Uncommon.

Appears on ITV-produced shows such as Emmerdale, Coronation Street, Dancing on Ice and Commando: On the Front Line, among many others airing on their channels, one example being season 3 of Blue Murder.
One of the first uses of this logo was on the short-lived Holly and Stephen's Saturday Showdown show/block.
It was never used on ITV shows that aired on other channels, those continued to use the 2004 Granada logo throughout this timeframe until 2009.
It also surprisingly appears plastering the 1969 Yorkshire Television logo on ITV3 airings of Rising Damp.
It also appears at the end of the 2006 TV movie Housewife, 49 as well.

ITV Studios

1st Logo (2009-July 10, 2013)

Logo: On a black background, we see a three-dimensional blue and purple curved design, that resembles an aurora, wave in with the ITV logo and the word "STUDIOS" appearing inside the opening of the design.

Variants:

On Countdown, the logo scrolls up in the credits in its own black box, along with a copyright stamp below that reads "© ITV STUDIOS LIMITED [year]".
It sometimes shares the screen with other logos.

Technique: CGI animation. Sometimes, it's still.

Music/Sounds: A synth choir, the end theme of the show, or silence.

Availability: Common.

Seen on various ITV-produced shows, including Emmerdale, Coronation Street, Dancing on Ice, the first few seasons of The Chase, episodes of Countdown from this time period, and the short-lived American series Sit Down, Shut Up, among many others.
It also appears on the Sky Arts produced series Fame in the Frame as well.

2nd Logo (January 14, 2013-December 31, 2019)

Logo: On a white background, we see the 2013 ITV logo and the word "S T U D I O S" appear letter-by-letter. Two curved shadows slide in as well.

Variants:

For some shows, sometimes the word "ENTERTAINMENT" appears below and the background shines.
For its international divisions, either "NORDIC" or "FINLAND" (depending on the region) appears below in the same manner as "S T U D I O S".
Sometimes the logo also shares the screen with other logos.

Technique: Computer animation.

Music/Sounds: A three-note synth theme, or the end theme of the show.

Music/Sounds Variant: An extended version of the theme also exists, which has the notes drawn out a little longer. This is mainly used for the ITV Studios Global Entertainment logo.

Availability: Depending on the variant:

Normal: Common.
- Should be at the end of ITV productions in the UK until 2020.
- It also appeared at the end of an April 23, 2023 airing of S1E03 of John and Lisa's Weekend Kitchen on Virgin Media One as well.
International Variants: Common.
- The Nordic variant could be spotted on the Finnish talk show Elämää Pelissä on Yle TV1, while the later "Finland" variant could be seen in Elossa 24h.

3rd Logo (January 1, 2020-)

Logo: On a grey background, we see the letter "D" in neon colours zooming out. It reveals the 2013 ITV logo in blue, with "STUDIOS" underneath it.

Variants:

On daytime programmes, the background is white.
A long version exists, which has the letters emerging from the floor, while the logo is shown from various angles. The logo then plays as described above.
A 4:3 version of this logo also exists.
On programmes broadcast on ITV, "FOR ITV" (with the ITV logo) below the logo is seen.
Like the second logo, this logo can be shared with other logos and its still in either a grey or white background.
Another version exists where the logo is pink and still.
Sometimes, the words "DISTRIBUTED BY" are seen above the logo.
Starting in 2022, there's a new byline reading "CREATORS. PRODUCERS. DISTRIBUTORS".
On Alone Australia, the words "Produced by" fade in above the logo.
A zoomed-in variant also exists, which appears on the pilot of Love Island España on the MTV Katsomo website.

Technique: CGI.

Music/Sounds: Nine notes that sound like telephone beeps, followed by another note that holds itself for several seconds. Composed by Resonate.

Music/Sounds Variants:

The long version has a long, relaxing synth drone before the beeps.
High tone and low tone variants both also exist.
Sometimes, the ending theme plays over it or none.

Availability: Current.

Seen at the end of shows that ITV Studios produced, including This Morning, Loose Women, Dancing on Ice until 2022, Coronation Street and some specials, among others.
The long version of this logo can be seen on an ITV Studios update video from June 15, 2020.
The pink variant of this logo was only seen on season 6 of Love Island, from season 7 onwards it uses the Lifted Entertainment logo instead.
It also appeared on a Virgin Media Three airing of S2E3 of The Hotel Inspector after the Twofour Production for Five endcap as well.
It also appeared at the end of Harry: The Interview after the 2022 ITN Productions endcap.
It also appeared at the end of a March 12, 2023 airing of Cirque Du Soleil: Volta on Sky Arts as well.
It also appeared at the end of 2023 Philippine broadcasts of The Voice Kids.
It also appeared at the end of Alone Australia on SBS HD as well.
It also appears at the end of Viaplay streaming prints of A Year on Planet Earth and Cold Case Detectives, respectively, as well.
It also appears at the end of SVT Play streaming print of Tom Jones, following the Mammoth Screen endcap.
It also appears at the end of an SBS On Demand streaming print of Yorkshire Ripper: The Secret Murders as well.
The white background variant of this logo also appeared at the end of a May 24, 2023 airing of a Hell's Kitchen USA episode "A Finale for the Ages: Part 2" on ITV2 and on a SBS On Demand streaming print of 2022: The Year from Space, following the Atlantic Productions logo.
It also appeared at the end of a Yle Areena streaming print of Wild China with Ray Mears as well.
It also appeared at the end of S2E21 of Extreme Cake Makers on the the TV2 Hungary website.
The "DISTRIBUTED BY" variant of this logo also appeared at the end of a June 5, 2023 airing of S19E08 of Hell's Kitchen USA on Virgin Media Two as well.

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ITV Studios