Maximum Effort

From the Audiovisual Identity Database, the motion graphics museum


Background

Maximum Effort Productions Inc. is a film production company and digital marketing agency founded by Ryan Reynolds and former senior vice president of digital marketing at 20th Century Fox and president of digital marketing at Annapurna Pictures, George Dewey. It was launched in 2018. The company name is a reference to the titular character's catchphrase from Deadpool, In which Reynolds played the main character.

Logo (June 11, 2020-)

Visuals: On a white background, there is a rotated "E" in the Comic Sans font with the company name below.

Variants:

  • There is a version without the company's name.
  • There is another version where the logo is on a black background.
  • There exists an animated version where the logo zooms in.

Technique: None. 2D animation for the animated version.

Audio: None or closing theme of the show.

Availability: Seen on Don't on ABC and Welcome to Wrexham on FX. It made its theatrical debut in the end credits of Deadpool & Wolverine.

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