New Line Television

From the Audiovisual Identity Database, the motion graphics museum


Background

New Line Television was the television production/distribution arm of New Line Cinema founded in 1991. Prior to this, New Line co-produced the Nightmare on Elm Street spin-off series Freddy's Nightmares with Lorimar Television. New Line was acquired by Turner Broadcasting System on January 28, 1994 and then Time Warner (currently Warner Bros. Discovery) on October 10, 1996. On October 2006, it was announced that MGM Television would be distributing New Line Television material and television broadcasts of New Line films. Although Warner Bros. has produced television series since 1991, the company remains in use. On February 29, 2008, New Line Cinema was shut down as an independent studio under Time Warner and was made a division of Warner Bros. Pictures. Therefore, New Line Television was folded into Warner Bros. Television. However, the New Line Television brand was revived in 2016 as a specialty label of WBTV to produce television adaptations of previous New Line properties. New Line's film catalog is distributed by Warner Bros. Pictures (previously Viacom Enterprises).



1st Logo (1991?-1994)


Visuals: On a starry background, there is a silver filmstrip with the Filmbox logo in silver and the text "NEW LINE CINEMA" below inside its frames. The logo eases back as the filmstrip scrolls down and zooms in on one of the frames, and an orange comet streaks in from right to left and causes the Filmbox to flip around once.

Trivia: This was a logo bumper for New Line Cinema's syndication movie and TV package, which was syndicated by RHI Entertainment (at the time a New Line affiliate) through New Line Television Distribution.

Technique: CGI.

Audio: A majestic synthesized fanfare with a chime section and a whoosh as the streak appears.

Availability:

  • Seen on television broadcasts of several New Line, RHI, and other third-party programs in syndication in the early-1990s.
  • Such examples include broadcasts of the colorized It's a Wonderful Life (before Republic Pictures took over the rights) and off-network reruns of Motown Merry Christmas.

2nd Logo (1991?-1994)


Visuals: On a black background is a metallic filmstrip, then the camera rotates and part of the filmstrip is cut off with the right side of it rotating, forming the New Line logo. Then the words "NEW LINE TELEVISION DISTRIBUTION" in New Line's corporate font, with a line and a byline that reads "A Division of RHI Entertainment, Inc." under them, fade in.

Trivia: This logo was used during the time New Line Cinema owned 55% of RHI Entertainment.

Technique: CGI.

Audio: Either a triumphant synth fanfare that starts on the preceding RHI logo, or the ending theme of the program.

Availability: This was found on RHI reprints of the movies In the Line of Duty and A Case of Deadly Force, and The Making of Freddy's Dead: The Final Nightmare.

3rd Logo (1993?-1997)


Visuals: A shortened version of the 3rd New Line Cinema logo, which starts off with the logo dimming down to the glow behind the box and filmstrips. The text below the logo reads "NEW LINE TELEVISION".

Variant: On the TV-movie Father and Scout, a still version appears.

Technique: Computer animation.

Audio: The closing theme to the program.

Availability:

  • Seen on Court TV: Inside America's Courts (and its counterparts Justice This Week and The System) in syndication.
  • It was also seen on the original ABC airing of the TV movie Father and Scout, although home media releases remove this (the DVD release thereof has the standard theatrical closing logo with the AOL Time Warner byline).
New Line Television
Warner Bros. Television Studios
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