Ulster Television/UTV

From the Audiovisual Identity Database, the motion graphics museum

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1st Logo (1959-1969)

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Logo: A person touches the screen, which ripples into a transparent version of the UTV logo from before. The background turns black.

FX/SFX: All the animation and live action used.

Music/Sounds: A calmer remix of the same jingle.

Availability: Extinct.

Editor's Note: TBA


13th Logo (2002-2003)

Ulster Television - CLG WikiUlster Television - CLG Wiki

Nicknames: "UTV III", "UTV People"

Logo: Like the then-current generic ITV1 ident, we see a montage of various ITV1 personalities, which ends with a shot of the UTV logo from before. The logo zooms toward us a bit.

Variants:The regional variants used for local UTV programming featured various UTV personalities, and the national variant featured various ITV personalities.

FX/SFX: The panels and zooming, as well as Live Action.

Music/Sounds: A rather uninspired jazz-like tune, or an equally uninspired guitar tune. This is sometimes accompanied by a continuity announcement.

Availability:Saved on programming from the era.

Editor's Note: None.


14th Logo (2003-2006)

Logo: The camera scrolls through a location in Northern Island. A black border on top displays white text that tells us where the location is which moves slowly to the left, while the bottom has a banner where the UTV logo appears from the left.

FX/SFX: Mainly live action.

Music/Sounds: Originally used the ITV1 ident soundtracks used at this time, but some time later the idents gained their own soundtracks based on the UTV jingle.

Availability: Extinct.

Editor's Note: TBA


15th Logo (2006-2007)

Logo: On a black background, yellow bars form live action footage, with the UTV logo forming on the right. As with before, the text on top describes the place where the footage was filmed.

FX/SFX: The bars forming, the live action footage.

Music/Sounds: Mostly the same soundtracks as before.

Availability: Extinct.

Editor's Note: TBA


16th Logo (2007-2009)

Logo: Same as before, but the slogan "It's all about U" (with the U bit being part of the UTV logo) appears below, and the location doesn't normally appear.

Variant: In 2007, UTV aired a celebratory program titled UTV Rewind, for the days leading up the event, the Northern Island footage was replaced with older UTV idents.

FX/SFX: Same as before.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: TBA


17th Logo (2008-2010)

Logo: Same as before, but the black background is replaced with a white background.

FX/SFX: Same as before.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: TBA


18th Logo (2010-2011)

Logo: Same as before, but the background colour is changed again, this time to blue. The slogan doesn't appear this time round.

FX/SFX: Same as before.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: TBA


19th Logo (2011-2012)

Logo: We see a video of someone doing something around northern Ireland. At the left, we see the "U" from the previous logo and a word describing what the person is doing in the video next to it. The word fades out, causing the "TV" banner to appear. The name of the place where the video takes place at appears at the bottom right.

FX/SFX: The video, and the words disappearing and appearing.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.


20th Logo (2012-2016)

Logo: The UTV slogan "Part of U" appears in the middle of a video of something around Northern Ireland, it then closes into the UTV logo, and the name of the place of where the ident of filmed appears on the bottom.

FX/SFX: Mainly live action.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.


21st Logo (2016- )

Logo: Same as the 2013 ITV logos, but the logo is now the new UTV logo and fades in as one piece. The same "U" is there, but its not in a box, instead having a circle with part of the "ITV" logo in it.

FX/SFX: The video, the words disappearing and appearing.

Music/Sounds: Same as the current ITV idents.

Availability: Current

Editor's Note: None.

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