Ascendant Fox

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (September 27, 2023-)

Visuals: A gold, stylised "A" made up of an equilateral triangle and a wide , tilted trapezoid is shown with the head and neck of a left-facing fox overlapping the right side of the triangle. A bottom facing, thin crescent has the fox's tail swirling within its left side. Underneath the logo, there is the company name in a steely font.

Technique: A still, digital graphic.

Audio: The closing theme of the programme.

Availability: The logo is seen on Surprised by Oxford and the television series, Boiling Point.

2nd Logo (February 9, 2024)

Visuals: The logo plays out the same structure as the current Ascendant Films logo where a small ball of light rises in a dark surface alongside a circular ring being revealed through an outer light burst. The two white pieces that form the triangular symbol from before has a fox's head peaking through the right side of the triangle, followed by its tail swirling in and resting on top of the left side of the curve. "ASCENDANT FOX" turns in letter by letter before a lens flare appears on the top of the fox's tail and traces the left portion of the curve.

Technique: CGI.

Audio: A gentle orchestrated piano and horn fanfare ending with a ding.

Availability: The logo is seen on Gassed Up.

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