Abbott Laboratories: Difference between revisions
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[[File:Abbott (2018) (From - Ensure Max Protein commercial).png|350px|frameless|center]] |
[[File:Abbott (2018) (From - Ensure Max Protein commercial).png|350px|frameless|center]] |
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[[File:Abbott (2020) (From - FreeStyle Libre "Now You Know" commercial).png|350px|frameless|center]] |
[[File:Abbott (2020) (From - FreeStyle Libre "Now You Know" commercial).png|350px|frameless|center]] |
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'''Visuals:''' At the end of the commercial, a |
'''Visuals:''' At the end of the commercial, a blue rectangle draws in and spins around before a hook is drawn in on top, forming a stylized "a" shape. The word "life." in an italic serif font fades in below, which moves to the side to make way for "'''''to the fullest.'''''" in the same font but bold, which emerges from it. The word "Abbott" in a bold serif fades in. The trademark symbol fades in next to "'''''to the fullest.'''''". |
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'''Trivia:''' Don Ervin stated that the shape of the "a" was derived from the serpent wrapped around the Rod of Asclepius. |
'''Trivia:''' Don Ervin stated that the shape of the "a" was derived from the serpent wrapped around the Rod of Asclepius. |
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[[Category:International]] |
[[Category:International]] |
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[[Category:International commercial tags]] |
[[Category:International commercial tags]] |
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[[Category:English-language logos]] |
Latest revision as of 07:11, 24 September 2024
Background
Abbott Laboratories is an American multinational medical devices and health care company with headquarters in Abbott Park, Illinois. The company was founded by Chicago physician Wallace Calvin Abbott in 1888.
Tag (2016?-)
Visuals: At the end of the commercial, a blue rectangle draws in and spins around before a hook is drawn in on top, forming a stylized "a" shape. The word "life." in an italic serif font fades in below, which moves to the side to make way for "to the fullest." in the same font but bold, which emerges from it. The word "Abbott" in a bold serif fades in. The trademark symbol fades in next to "to the fullest.".
Trivia: Don Ervin stated that the shape of the "a" was derived from the serpent wrapped around the Rod of Asclepius.
Variant: On the Freestyle Libre commercials, the whole animation is in white.
Technique: 2D animation.
Audio: The Abbott jingle. Different versions exist.