Abbott Laboratories: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

Content deleted Content added
m Text replacement - "'''Music/Sounds:'''" to "'''Audio:'''"
ILEnthusiast (talk | contribs)
No edit summary
 
(7 intermediate revisions by 5 users not shown)
Line 1: Line 1:
===(2016?-)===
===Background===
'''Abbott Laboratories''' is an American multinational medical devices and health care company with headquarters in Abbott Park, Illinois. The company was founded by Chicago physician Wallace Calvin '''Abbott''' in 1888.

===Tag (2016?-)===
[[File:Abbott (2018) (From - Ensure Max Protein commercial).png|350px|frameless|center]]
[[File:Abbott (2018) (From - Ensure Max Protein commercial).png|350px|frameless|center]]
[[File:Abbott (2020) (From - FreeStyle Libre "Now You Know" commercial).png|350px|frameless|center]]
[[File:Abbott (2020) (From - FreeStyle Libre "Now You Know" commercial).png|350px|frameless|center]]
'''Logo:''' At the end of the commercial, a {{Color|blue}} rectangle draws in and spins around before a hook is drawn in on top, forming a stylized "a" shape. The word "life." in an italic serif font fades in below, which moves to the side to make way for "'''''to the fullest.'''''" in the same font but bold, which emerges from it. The word "Abbott" in a bold serif fades in. The trademark symbol fades in next to "'''''to the fullest.'''''".
'''Visuals:''' At the end of the commercial, a blue rectangle draws in and spins around before a hook is drawn in on top, forming a stylized "a" shape. The word "life." in an italic serif font fades in below, which moves to the side to make way for "'''''to the fullest.'''''" in the same font but bold, which emerges from it. The word "Abbott" in a bold serif fades in. The trademark symbol fades in next to "'''''to the fullest.'''''".


'''Trivia:''' Don Ervin stated that the shape of the “a” was derived from the serpent wrapped around the Rod of Asclepius.
'''Trivia:''' Don Ervin stated that the shape of the "a" was derived from the serpent wrapped around the Rod of Asclepius.


'''Variant:''' On the Freestyle Libre commercials, the whole animation is in white.
'''Variant:''' On the Freestyle Libre commercials, the whole animation is in white.
Line 12: Line 15:
'''Audio:''' The Abbott jingle. Different versions exist.
'''Audio:''' The Abbott jingle. Different versions exist.


{{Navbox-CommercialTags}}
'''Availability:''' Seen on Abbott Laboratories commercials from 2016-present.
{{American commercial tags}}

[[Category:Commercial tags]]
[[Category:Commercial tags]]
[[Category:American commercial tags]]
[[Category:American commercial tags]]
[[Category:United States]]
[[Category:United States]]
[[Category:International]]
[[Category:International commercial tags]]
[[Category:English-language logos]]

Latest revision as of 07:11, 24 September 2024

Background

Abbott Laboratories is an American multinational medical devices and health care company with headquarters in Abbott Park, Illinois. The company was founded by Chicago physician Wallace Calvin Abbott in 1888.

Tag (2016?-)

Visuals: At the end of the commercial, a blue rectangle draws in and spins around before a hook is drawn in on top, forming a stylized "a" shape. The word "life." in an italic serif font fades in below, which moves to the side to make way for "to the fullest." in the same font but bold, which emerges from it. The word "Abbott" in a bold serif fades in. The trademark symbol fades in next to "to the fullest.".

Trivia: Don Ervin stated that the shape of the "a" was derived from the serpent wrapped around the Rod of Asclepius.

Variant: On the Freestyle Libre commercials, the whole animation is in white.

Technique: 2D animation.

Audio: The Abbott jingle. Different versions exist.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.