Audi

Credits

Compiled by
Cattotld

Background

Audi is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.

1st Logo (1984-1993)

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Visuals: On a black background, there is a red oval with the white outline and white words "Audi" in it.

Variants:

• There are many superimprosed variants at the end theme of the commercial. There is also white superimprosed variant, or the logo may been next to the slogan.
• Variants with slogans exist, such as
  • "The art of engineering."
  • "You're ready for an Audi."
  • "Audi:the art of engineering."
  • "Advancing the art of engineering."
  • "You Call The Tune. It Harmonizes."

Some slogans may be in different languages as well.

• Sometimes, the outline and words may be silver.

Technique: A still, computerized graphic.

Audio: The end theme of the commercial.

Availability: Seen on some Audi commercials from the time, such as Olympic Ski Jump.

2nd Logo (1993-1995)

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Visuals: On a black background, there is 4 white rings with slogan "TAKE CONTROL." underneath.

Variants: Variant with German slogan exists.

Technique:' A still, computerized graphic.

Audio: The end theme of the commercial.

Availability: Seen on some Audi commercials.

3rd Logo (1995-1999)

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Visuals: The camera slides in to the left to reveal the same audi logo as before, but now silver, and possibly imprinted in a car. Red "Audi" fades in.

Variants:

• A logo can be seen on a white or gray background above or below.
• Sometimes, 4 rings would shown in the right side and "Audi" and slogan can be shown in the left side.

Technique: Camera-controlled animation or a still digital graphic.

Audio: A 4-note beat with a whoosh, or the end theme of the commercial.

Availability: Same as the 2nd tag.

4th Logo (1999-2005)

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Visuals: On a black background, many lights zoom out, forming an Audi logo. Red "Audi" fades in, respectively.

Variants:

• The small Audi logo exists.
• Many superimprosed still and animated variants exist.
  • Sometimes, white text "multitronic" or "The A4" would fade in and flash.
  • The slogan "NEVER FOLLOW" would fade in.
• The logo would have the number of Audi dealers.
  • Sometimes, the logo and dealer's phone number is in a square, which is splitted.
• The rings may be blue.

Technique: 2D animation.

Audio: The end theme of the commercial.

Availability: Same as the 2nd tag.

5th Logo (2006-2009)

Visuals: Over a black background, the logo starts with white german slogan slightly zooming out. Afterwards, two zoomed in rings are revealing themselves by a light one-by-one. The same logo as before fades in, respectively.

Variant: Sometimes, the german slogan may not be shown.

Audio: A 6-note beat with a dreamy synth note.

Availability: Same as the 2nd tag.

6th Logo (2010-2015)

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Visuals: On a black background, a red light appears on the bottom, moving to the right side. A white light appears in the left side, and both lights reveal 4 gray rings in the left side and text "Audi" and slogan in a different font in the right side.

Variants: From 2013 to 2015, many red & white lights would appear and form the logo.

Technique: Computer animation.

Audio: Same as before. In some commercials, there is no dreamy synth note.

Availability: Same as the 2nd tag.

7th Logo (2016-)

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Visuals: Superimprosed at the end of the commercial, 4 white rings zoom in. Afterwards, they become thinner and disappear, and red "Audi" and slogan in the same font as before fade in.

Variants:

• Sometimes, only logo may be shown.
• The ring may zoom in with footage of the commercial superimprosed on them.

Technique: Flash animation.

Audio: The end theme of the commercial, followed by a 4-note beat.

Availability: Same as the 2nd tag.