Draft:MegaFon

Credits

Background

MegaFon (Russian: МегаФон), previously known as North-West GSM, is the second largest mobile phone operator and the third largest telecom operator in Russia. It works in the GSM, UMTS and LTE standard. The company serves 62.1 million subscribers in Russia and 1.6 million in Tajikistan. It is headquartered in Moscow. In 2002 the company changed its name from North-West GSM to MegaFon when it acquired several regional companies, becoming the first GSM company in Russia to cover all its territory. The name "MegaFon" in Russian is spelled and pronounced exactly like the Russian word for megaphone; other connotations are mega- as "big" and fon as "telephone".

1st Logo (1993-2002)

Visuals: On a end of commercial, we see the North-West GSM logo.

Variants:

• On 2000 commercial end, paper-like appear North-West GSM logo.
• On 2001 commercial end, blue text “МОБИЛЬНАЯ СВЯЗЬ НОВОГО ПОКОЛЕНИЯ“ slides across the screen

Technique: Traditional animation.

Audio: Trumpet fanfare with the Russian announcer says: “Северо-Западный GSM” or the ad of North-West GSM.

Audio Variants: On 2001 Commercial end, announcer says “Северо-Западный GSM. Мобильная связь нового поколения.“

2nd Logo (2002-2003)

Visuals: On an end of commercial, we see the form of MegaFon logo.

Variants:

• On 2002 МегаПриз commercial end, MegaFonGSM instead of MegaFon logo.

Audio: End theme of commercial.

Audio Variants:

• On 2002 МегаПриз Commercial end, chorus sing “МегаФон и МегаПриз!“
• On 2002 Christmas/New 2003 Year commercial, chorus sing “Есть МегаФоооон! И радость общения!”