Draft:Nissan: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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Latest revision as of 09:35, 6 August 2024




Background

Nissan Motor Co., Ltd. is a Japanese car manufacturer, based in Yokohama. The company sells its vehicles under the Nissan and Infiniti brands, and formerly the Datsun brand. In 2017, Nissan was the sixth largest automaker in the world, after Toyota, Volkswagen Group, Hyundai Motor Group, General Motors and Ford.

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1st Tag (1995-1998)

Visuals: On a black background, a silver Nissan emblem (a silver ring with a banner reading "NISSAN") appears and shines. It flashes, transforming into the red and blue Nissan emblem (a red circle with a blue banner reading "NISSAN" in white). The tagline is below.

Taglines:

  • United Kingdom: "YOU CAN WITH A NISSAN"

Technique: CGI.

2nd Tag (1999-2001)

3rd Tag (2001)



1st Tag (1969-1970)

Visuals: On a white background, a red circle is seen with a blue rectangular banner over it which reads "NISSAN" in white. Below is "日産自動車" in blue.

Technique: A still painted graphic.

Audio: The ending theme of the commercial.

2nd Tag (1971-1975)

Visuals: On a white background, the Nissan emblem is seen with "人とクルマの調和をめさす" above and "日産自動車" below, all inside a black square outline. Starting in 1972, the text above the emblem reads "人とクルマの明日をめさす"

Technique: A still painted graphic.

Audio: The ending theme of the commercial.

3rd Tag (1978)

Visuals: On a white background, the Nissan emblem is seen inside a white horizontal rectangle, which has a drop shadow. To the right of the emblem, within the rectangle is "人とクルマの明日をめさす" and the large "技術の日産", with the former stacked on top of the other, separated by a line.

Technique: A still painted graphic.

Audio: The ending theme of the commercial.

4th Tag (1979-1981)

Visuals: On a metallic gray background, the rectangular logo from before is seen reflecting a spark of light. Above the logo is "安全は、人とクルマうくるもの。" in white.

Technique: Live-action and practical effects.

Audio: The ending theme of the commercial.

5th Tag (1982-1985)

6th Tag (1985-1987)

7th Tag (1987-1989)

Datsun (international markets)
Nissan
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